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A reading path is a term used by Gunther Kress in Literacy in the New Media Age (2003). According to Kress, a professor of English Education at the University of London, a reading path is the way that the text, or text plus other features, can determine or order the way that we read it. In a linear, written text, the reader makes sense of the text according to the arrangement of the words, both grammatically and syntactically. In such a reading path, there is a sequential time to the text. In contrast, with non-linear text, such as the text found when reading a computer screen, where text is often combined with visual elements, the reading path is non-linear and non-sequential. Kress suggests that reading paths that contain visual images are more open to interpretation and the reader's construction of meaning. This is part of the "semiotic work" that we do as a reader. [1]
Gunther Rolf Kress MBE is Professor of Semiotics and Education in the Department of Culture, Communication and Media Within the Institute of Education of University College London, University of London.
The University of London is a federal research university located in London, England. As of October 2018, the university contains 18 member institutions, central academic bodies and research institutes. The university has over 52,000 distance learning external students and 161,270 campus-based internal students, making it the largest university by number of students in the United Kingdom.
Writing is a medium of human communication that represents language and emotion with signs and symbols. In most languages, writing is a complement to speech or spoken language. Writing is not a language, but a tool used to make languages readable. Within a language system, writing relies on many of the same structures as speech, such as vocabulary, grammar, and semantics, with the added dependency of a system of signs or symbols. The result of writing is called text, and the recipient of text is called a reader. Motivations for writing include publication, storytelling, correspondence, record keeping and diary. Writing has been instrumental in keeping history, maintaining culture, dissemination of knowledge through the media and the formation of legal systems.
An example of a linear reading path might be a textbook, with pictures, or paragraphs where the reader is led to assume cause-and-effect sequences, for example. Speech is also a linear path because the path is more "set". [2] according to Kress.
An example of a non-linear reading path might be a text that has images alongside it. Kress argues that this different mode yields a different affordance; the visual image allows for open interpretation. A concrete example on paper might be a diagram such as a flow chart or graphic organizers. In such multi-modal texts, the reading path is much less linear and more open to the reader's interpretation.
Affordance is what the environment offers the individual. James J. Gibson, coined the term in his 1966 book, The Senses Considered as Perceptual Systems, and it occurs in many of his earlier essays (e.g.). However, his best-known definition is taken from his seminal 1979 book, The Ecological Approach to Visual Perception:
The affordances of the environment are what it offers the animal, what it provides or furnishes, either for good or ill. The verb to afford is found in the dictionary, the noun affordance is not. I have made it up. I mean by it something that refers to both the environment and the animal in a way that no existing term does. It implies the complementarity of the animal and the environment.
The idea that reading paths differ according to evolving, emerging, multi-modal texts, are part of the New literacy studies, visual rhetoric, and the concept of multiliteracies.
Visual Rhetoric is a form of rhetoric and communication through the use of visual images, typography and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric examines the structure of an image, and the consequent persuasive effects on an audience.
In comics studies, sequential art is a term proposed by comics artist Will Eisner to describe art forms that use images deployed in a specific order for the purpose of graphic storytelling or conveying information. The best-known example of sequential art is comics.
A screen reader is a form of assistive technology (AT) which is essential to people who are blind, as well as useful to people who are visually impaired, illiterate, or have a learning disability. Screen readers are software applications that attempt to convey what people with normal eyesight see on a display to their users via non-visual means, like text-to-speech, sound icons, or a Braille device. They do this by applying a wide variety of techniques that include for example interacting with dedicated accessibility APIs, using various operating system features and employing hooking techniques.
Hypertext fiction is a genre of electronic literature, characterized by the use of hypertext links that provide a new context for non-linearity in literature and reader interaction. The reader typically chooses links to move from one node of text to the next, and in this fashion arranges a story from a deeper pool of potential stories. Its spirit can also be seen in interactive fiction.
Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a written or printed text. Visual literacy is based on the idea that pictures can be "read" and that meaning can be through a process of reading.
Reading comprehension is the ability to process text, understand its meaning, and to integrate with what the reader already knows. Fundamental skills required in efficient reading comprehension are knowing meaning of words, ability to understand meaning of a word from discourse context, ability to follow organization of passage and to identify antecedents and references in it, ability to draw inferences from a passage about its contents, ability to identify the main thought of a passage, ability to answer questions answered in a passage, ability to recognize the literary devices or propositional structures used in a passage and determine its tone, to understand the situational mood conveyed for assertions, questioning, commanding, refraining etc. and finally ability to determine writer's purpose, intent and point of view, and draw inferences about the writer (discourse-semantics).
In semiotics, a modality is a particular way in which information is to be encoded for presentation to humans, i.e. to the type of sign and to the status of reality ascribed to or claimed by a sign, text, or genre. It is more closely associated with the semiotics of Charles Peirce (1839–1914) than Ferdinand de Saussure (1857–1913) because meaning is conceived as an effect of a set of signs. In the Peircean model, a reference is made to an object when the sign is interpreted recursively by another sign, a conception of meaning that does in fact imply a classification of sign types.
Multimodal interaction provides the user with multiple modes of interacting with a system. A multimodal interface provides several distinct tools for input and output of data. For example, a multimodal question answering system employs multiple modalities at both question (input) and answer (output) level.
In graphic design, a pull quote is a key phrase, quotation, or excerpt that has been pulled from an article and used as a page layout graphic element, serving to entice readers into the article or to highlight a key topic. It is typically placed in a larger or distinctive typeface and on the same page. Pull quotes are often used in magazine and newspaper articles, annual reports, and brochures, as well as on the web. They can add visual interest to text-heavy pages with few images or illustrations.
Postmodern picture books are a specific genre of picture books. Characteristics of this unique type of book include non-linear narrative forms in storybooks, books that are "aware" of themselves as books and include self-referential elements, and what is known as metafiction.
Social semiotics is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Semiotics, as originally defined by Ferdinand de Saussure, is "the science of the life of signs in society". Social semiotics expands on Saussure's founding insights by exploring the implications of the fact that the "codes" of language and communication are formed by social processes. The crucial implication here is that meanings and semiotic systems are shaped by relations of power, and that as power shifts in society, our languages and other systems of socially accepted meanings can and do change.
Commonly called new media theory or media-centered theory of composition, media theory focuses on how writing is created, keeping in mind particularly the tools and mediums used in the composition process. New media refers to a range of digital modes of communication, often incorporating a multi-modal mix of the visual or oral in addition to traditional text. Stemming from the rise of computers as word processing tools, media theorists now also examine the rhetorical strengths and weakness of different media, and the implications these have for literacy, author, and reader.
Reading is the complex cognitive process of decoding symbols to derive meaning. It is a form of language processing.
Learning Through Art is an educational program of the Solomon R. Guggenheim Museum. LTA pairs practicing artists with participating public elementary school classrooms throughout the five buroughs of New York City. These resident artists spend one day a week for a period of 10 or 20 weeks working with classroom instructors to create and execute an art curriculum for the students that ties in with current Guggenheim exhibitions and supports the core curriculum learning inside of the classroom. Participating classrooms visit the Guggenheim multiple times throughout the duration of their program, and student artwork is shown in a culminating exhibition at the Guggenheim Museum in their annual A Year With Children showcase.
Multiliteracies is a term coined in the mid-1990s by the New London Group and is an approach to literacy theory and pedagogy. This approach highlights two key aspects of literacy: linguistic diversity, and multimodal forms of linguistic expression and representation. The term was coined in response to two significant changes in globalized environments: the proliferation of diverse modes of communication through new communications technologies such as the internet, multimedia, and digital media, and the existence of growing linguistic and cultural diversity due to increased transnational migration. Because the way people communicate is changing due to new technologies, and shifts in the usage of the English language within different cultures, a new "literacy" must also be used and developed.
A visual narrative is a story told primarily through the use of visual media. The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio.
Comics studies is an academic field that focuses on comics and sequential art. Although comics and graphic novels have been generally dismissed as less relevant pop culture texts, scholars in fields such as semiotics, composition studies and cultural studies are now re-considering comics and graphic novels as complex texts deserving of serious scholarly study.
A digital studio provides both a technology-equipped space and technological/rhetorical support to students working individually or in groups on a variety of digital projects, such as designing a web site, developing an electronic portfolio for a class, creating a blog, selecting images for a visual essay, or writing a script for a podcast.
In its most basic sense, multimodality is a theory of communication and social semiotics. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources - or modes - used to compose messages. Where media are concerned, multimodality is the use of several modes (media) to create a single artifact. The collection of these modes, or elements, contributes to how multimodality affects different rhetorical situations, or opportunities for increasing an audience's reception of an idea or concept. Everything from the placement of images to the organization of the content creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. While multimodality as an area of academic study did not gain traction until the twentieth century, all communication, literacy, and composing practices are and always have been multimodal.
Andrew Burn is an English professor and media theorist. He is best known for his work in the fields of media arts education, multimodality and play, and for the development of the theory of the Kineikonic Mode. He is a professor of English, Drama and Media at the UCL Institute of Education.