 | This article needs additional citations for verification .(May 2011) |
| Industry | Advertising agency |
|---|---|
| Founded | 1967 |
| Founders | |
| Defunct | 1993 |
| Fate | Acquired by Lowe Worldwide |
Scali, McCabe, Sloves was an American advertising agency founded in 1967 by Sam Scali, Ed McCabe, Marvin Sloves, Alan Pesky, and Len Hultgren.
The agency's ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named in the top 100 ad campaigns by Advertising Age . Their ads for Volvo were named one of the top 100 campaigns of the 20th century by Advertising Age. Other campaigns were for Maxell Tape, Pioneer Electronics, and Hebrew National hot dogs.
The agency was acquired by Lowe Worldwide in 1993.
Caramilk is a brand name used for two distinct chocolate bar products made by Cadbury. Both were introduced in 1968. The Canadian version of Caramilk is a milk chocolate bar filled with caramel. In Australia the Caramilk brand is used for a caramel-flavoured white chocolate bar.
N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army. The company started to decline in the 1960s and, after a series of mergers, closed in 2002 with its assets sold to the Publicis Groupe.
Franklin Parsons Perdue, born in Salisbury, Maryland, was for many years the president and CEO of Perdue Farms, now one of the largest chicken-producing companies in the United States.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Kokanee is a beer brewed at the Columbia Brewery in Creston, British Columbia. Columbia Brewery began brewing Kokanee lager in 1959 and was purchased by the Labatt Brewing Company in 1974.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
In Soviet Georgia was the name of an 1970s advertising campaign used by Dannon yogurt in the United States to make the argument that eating the product would make one healthier. The campaign was lucrative for Dannon, allowing it to make profits after years of losses. The campaign ran from 1973 to 1978 in U.S. television and print advertisements. Unique in that it was the first American TV commercial to be produced in the then Soviet Republic of Georgia, the commercial won numerous advertising plaudits.
Wieden+Kennedy is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
McCabe may refer to:
Ed McCabe was born in Chicago, Illinois in 1938. He is a founder of Scali, McCabe, Sloves, an American advertising agency of the 1960s and 1970s. In 1974, he was elected to the One Club Hall of Fame at the age of 34. He remains the youngest person ever elected to the One Club Hall of Fame. He wrote several of the iconic ad campaigns of his era, including the Perdue Chicken, Volvo and Maxell advertising efforts.
Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods.
"Beef. It's What's for Dinner" is an American advertising slogan and campaign aimed at promoting the consumption of beef. The ad campaign was launched in 1992 by the National Livestock and Meat Board and is funded by the Beef Checkoff Program with the creative guidance of VMLY&R.
“Where do you want to go today?” was the title of Microsoft’s second global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy. The campaign had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994.
We answer to a higher authority is a slogan used by Hebrew National, now a subsidiary of ConAgra Foods, for its brand of kosher-certified hot dogs and processed meats, which portrays the products as being of a higher quality than other, similar products. A 1997 article in The New York Times called the campaign "among the longest running and best known ever".
Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle, art-directed by Helmut Krone. The copy for Think Small was written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959. Doyle Dane Bernbach's Volkswagen Beetle campaign was ranked as the best advertising campaign of the twentieth century by Ad Age, in a survey of North American advertisements. Koenig was followed by many other writers during Krone's art-directorship of the first 100 ads of the campaign, most notably Bob Levenson. The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it's created to what you see as a consumer today."
Bob Schmetterer is an American business executive and author. He is past chairman and CEO of Euro RSCG Worldwide and past president and COO of communications group Havas.
The Martin Agency American advertising agency based in Richmond, Virginia, that is part of the Interpublic Group of Companies. The company's CEO is Kristen Cavallo.
David N. Martin was an American advertising executive. In 1965, Martin and his business partner, George Woltz, co-founded The Martin Agency, an advertising agency headquartered in Richmond, Virginia. Martin also created the iconic tourism advertising slogan, Virginia is for Lovers, to market the U.S. state of Virginia as a tourist destination. In 2012, Advertising Age called Virginia is for Lovers, which was first unveiled in 1969, "one of the most iconic ad campaigns in the past 50 years." The advertising campaign is still used by Virginia as of 2016.
Eicoff is one of the top ten advertising agencies in Chicago. It specializes in direct response television (DRTV) advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the "… or your money back" catchphrase.
Jerry Reitman is an American author, businessman and advertising executive. Reitman is the founder of the Reitman Group. He formerly worked for American Express, served as the vice president of marketing for the CBS Columbia House division, served as the CEO of Scali, McCabe, Sloves, the International Head and Executive Vice President of Ogilvy, and the Executive Vice President of Leo Burnett Worldwide.
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