Silka

Last updated

Silka
Silka Skincare Brand Logo.png
Logo
Product type Papaya soap
Owner Cosmetique Asia Corporation
Country Philippines
IntroducedSeptember 7, 2001;23 years ago (2001-09-07)
MarketsWorldwide
Ambassador(s)
Tagline
  • Alagang Papaya, Alagang Silka [lit.'Take care with Papaya, take care with Silka']
  • The No. 1 Beauty Soap in the Philippines (soap)
  • Kutis na alaga, kitang-kita ang ganda. Kutis Alaganda. [lit.'Beautiful complexion, beauty is obvious. Fair complexion.'] (soap)
  • Bagong Araw, Bagong Awra! [lit.'New day, new hour!'] (lotion)
  • The No. 1 Whitening Lotion (lotion)
  • Kili-kili Puting Walang Budol! [lit.'White undearms without lumps!'] (deodorant)
  • Bangong Takaw Pansin, Kutis na Takaw Tingin [lit.'Smell greedy attention, complexion greedy look'] (premium body washes)
Website www.cosmetiqueasia.com/silka

Silka is a Philippine skin care brand owned by Cosmetique Asia Corporation. [1] It was first introduced in 2001 as a brand of papaya soap. [2]

Contents

History

On September 7, 2001, Cosmetique Asia Corporation (CAC) was founded by Alexander S. Co and introduced its own skin care brand, Silka. [1] It launched the Papaya whitening herbal soap and lotion variants. A year later, it also launched the Papaya whitening body wash variant. [2]

In 2003, the brand launched the Green papaya whitening herbal soap and lotion variants, followed by the Papaya facial cleanser and deodorant in 2004, and Papaya whitening pearl cream in 2006. [2]

Ahead of its 20th anniversary, in 2021, the brand introduced the facial care set including day and night cream, micellar water, and foaming face wash. [3]

In 2023, the brand introduced the two premium body wash variants, including Silka Papaya Luxe and Silka Papaya Fresh. [4]

Products

Soaps:

Lotions:

Deodorants:

Facial cleansers:

Body washes:

Pearl cream:

Micellar water:

Facial wash:

Day and night creams:

Sponsorships

Silka has sponsored many of national beauty pageants, including Binibining Pilipinas and Miss World Philippines, one of the main sponsors of beauty pageant candidates from 2021 until 2022. [5] In 2023, the brand launched its own beauty pageant competition, Binibining Silka, in collaboration with ABS-CBN Corporation. [6]

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References

  1. 1 2 "10 Filipino skincare brands that have proven themselves through the years". Project Vanity. October 22, 2016. Retrieved September 16, 2024.
  2. 1 2 3 "Brand & Business: 20 years of ALAGANG SILKA now goes beyond skin care and beauty". Adobo Magazine. September 6, 2021. Retrieved September 16, 2024.
  3. "Ang dagdag na Alaga for your face, nandito na!". Facebook (in Tagalog). September 14, 2020. Retrieved September 16, 2024.
  4. "Just one look: Silka's caring touch made even butter – Bangong Takaw Pansin, Kutis na Takaw Tingin". The Philippine Star . June 5, 2024. Retrieved September 23, 2024.
  5. "Binibining Pilipinas, together with Silka, awards the first ever winner of Miss Alagang Silka". ABS-CBN Corporation . July 19, 2021. Retrieved September 16, 2024.
  6. "ABS-CBN and Silka team up for this year's "Binibining Silka" pageant". ABS-CBN Corporation . September 6, 2021. Retrieved September 16, 2024.