Sloggi

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sloggi is an underwear brand manufactured by Triumph International.

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Johann Michael Braun, was a German industrialist and pioneer of the undergarment industry. Together with corsetmaker Johann Gottfried Spiesshofer he established the corsetry manufacturer “Spiesshofer & Braun” in Heubach (Württemberg) in 1886. From 1902 onwards the company traded under the name “Triumph” as this was considered a more memorable brand name. Having started off with six sewing machines and six employees in a barn, the company had annual sales of 1.7 billion Euros in 2009, and 37’515 employees. Still family owned, by now the multinational manufacturing and marketing organization operates in 120 countries around the globe. It is one of the leading underwear companies in the world and sells its product primarily under the core brands Triumph®, sloggi®, Valisère® and HOM®.

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Triumph International is an international underwear manufacturer founded in 1886 in Heubach, Germany. The company's headquarters has been located in Bad Zurzach, Switzerland, since 1977, and it has branches in 45 countries. In addition to the Triumph brand, the company produces and distributes the products under the brands sloggi and AMO’s Style by Triumph. Triumph International has been an industry leader, particularly in women's and sleepwear, since the 1960s. Shares of the German subsidiary have been traded on the stock exchange until 2011.