Social network automation

Last updated

Social Network Automation refers to tools that are used to semi/automate the process of posting content to social networking and social bookmarking websites. Tools can range from mostly manual and free to semi-automated tools which are either commercial standalone software or paid subscriptions.

Contents

Background

Social networking sites (ex: Digg, Reddit, Propeller, etc.) run on a virtuous cycle of content (stories, pictures, videos) attracting users who interact with the content (voting, commenting) and who are then inspired to provide new content (original or culled from outside sources), thereby attracting more readers, etc., etc. (see Web 2.0)

While much of the content is submitted by so-called-casual users a significant portion of stories are created specifically for social networking sites. These stores are generally submitted to several sites to maximize the return on investment. (Note that the motivation need not be commercial but may be personal or political (see Ron Paul for President)

To aid people submitting stories to multiple social networking and bookmarking sites, a number of tools have been created.

Mostly-Manual Solutions

These solutions are characterized by the following common attributes:

Semi-Automated Solutions

These solutions are all commercial software and do not seem to have been reviewed by an independent third party. They seem to all be standalone Windows-only based systems. They all claim to have the following features:

Miscellaneous Solutions: Buttons

Some vendors offer "buttons" that you can place under your blog posts that will automatically start the submission process for your content or which will more easily allow your readers to find and "vote" for your content on that service. As these seem to be less about automation and more about convenience they have been separated from the automation tools. However, there is some overlap, with some automation providers offering buttons.

Many of the social networking sites also offer buttons, the most commonly seen being, of course, Digg's Digg This badge. Digg This Logo.png and OnlyWire's

Miscellaneous Solutions: Toolbars

Many social networking sites also offer toolbars (mostly for Mozilla/Firefox and Internet Explorer) which aid in use of the social sites. These toolbars also offer easier submission of articles to and voting on stories. However they seem to be more about convenience than automation, so they are separated as well. One of the best known toolbars is from StumbleUpon.

Miscellaneous Solutions: Fully Outsourced

There are a large number of firms offering fully outsourced solutions for posting content to social networking and bookmarking sites. These are traditional consulting engagements and should be evaluated as such.

Related Research Articles

Bookmarklet Bookmark stored in web browsers containing JavaScript commands to add new features

A bookmarklet is a bookmark stored in a web browser that contains JavaScript commands that add new features to the browser. They are stored as the URL of a bookmark in a web browser or as a hyperlink on a web page. Bookmarklets are usually small snippets of JavaScript executed when user clicks on them. When clicked, bookmarklets can perform a wide variety of operations, such as running a search query from selected text or extracting data from a table.

Avant Browser Freeware web browser created by Che

Avant Browser is a freeware web browser from a Chinese programmer named Anderson Che, which unites the Trident layout engine built into Windows with an interface intended to be more feature-rich, flexible and ergonomic than Microsoft's Internet Explorer (IE). It runs on Windows 2000 and above, including Windows 8, Windows 8.1 and Windows 10. Internet Explorer versions 6 through 11 are supported.

Spam in blogs is a form of spamdexing. It is done by posting random comments, copying material from elsewhere that is not original, or promoting commercial services to blogs, wikis, guestbooks, or other publicly accessible online discussion boards. Any web application that accepts and displays hyperlinks submitted by visitors may be a target.

A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory.

StumbleUpon was a discovery and advertisement engine that pushed web content recommendations to its users. Its features allowed users to discover and rate Web pages, photos and videos that are personalized to their tastes and interests using peer-sourcing, social-networking and advertising principles. The service shut down in June 2018.

UltraEdit

UltraEdit is a commercial text editor for Microsoft Windows, Linux and OS X created in 1994 by the founder of IDM Computer Solutions Inc., Ian D. Mead, and owned by Idera, Inc. since August 2021. The editor contains tools for programmers, including macros, configurable syntax highlighting, code folding, file type conversions, project management, regular expressions for search-and-replace, a column-edit mode, remote editing of files via FTP, interfaces for APIs or command lines of choice, and more. Files can be browsed and edited in tabs, and it also supports Unicode and hex editing mode.

Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, allowing users to organize their bookmarks and develop shared vocabularies known as folksonomies.

News aggregator Client software that aggregates syndicated web content

In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply an aggregator, is client software or a web application that aggregates syndicated web content such as online newspapers, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. The updates distributed may include journal tables of contents, podcasts, videos, and news items.

Features of the Opera web browser List of software application features

This article details features of the Opera web browser.

A social news website is a website that features user-posted stories. Such stories are ranked based on popularity, as voted on by other users of the site or by website administrators. Users typically comment online on the news posts and these comments may also be ranked in popularity. Since their emergence with the birth of Web 2.0, social news sites have been used to link many types of information, including news, humor, support, and discussion. All such websites allow the users to submit content and each site differs in how the content is moderated. On the Slashdot and Fark websites, administrators decide which articles are selected for the front page. On Reddit and Digg, the articles that get the most votes from the community of users will make it to the front page. Many social news websites also feature an online comment system, where users discuss the issues raised in an article. Some of these sites have also applied their voting system to the comments, so that the most popular comments are displayed first. Some social news websites also have a social networking service, in that users can set up a user profile and follow other users' online activity on the website.

Digg Social media/news aggregator website

Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.

iMacros Browser-based application for macro recording, editing and playback

iMacros is a browser based application for macro recording, editing and playback for web automation and testing. It is provided as a standalone application and extensions for the Mozilla Firefox, Google Chrome, and Internet Explorer web browsers. Developed by iOpus/Ipswitch, It adds record and replay functionality similar to that found in web testing and form filler software. The macros can be combined and controlled via JavaScript. Demo macros and JavaScript code examples are included with the software. Running strictly JavaScript based macros were removed in later versions of iMacros browser extensions. However, users can use alternative browser like Pale Moon, based on older version of Mozilla Firefox to use JavaScript files for web based automated testing with Moon Tester Tool.

AXMEDIS is a set of European Union digital content standards, initially created as a research project running from 2004 to 2008 partially supported by the European Commission under the Information Society Technologies programme of the Sixth Framework Programme (FP6). It stands for "Automating Production of Cross Media Content for Multi-channel Distribution". Now it is distributed as a framework, and is still being maintained and improved. A large part of the framework is under open source licensing. The AXMEDIS framework includes a set of tools, models, test cases, documents, etc. supporting the production and distribution of cross media content.

Yahoo! Buzz was a community-based news article website, heavily derived from Digg, that combined the features of social bookmarking and syndication through a user interface that allowed editorial control. Users could publish their own news stories, and link to their own or another person's site that had a full story of the information, thereby driving traffic to that person's website and creating a larger market for sites that researched and published their own news articles and stories, such as CNN or smaller, privately owned websites.

A share icon is a user interface icon intended to convey to the user a button for performing a share action. Content platforms such as YouTube often include a share icon so that users can forward the content onto social media platforms or embed videos into their websites, thus increasing its view count.

Reblogging is the mechanism in blogging which allows users to repost the content of another user's post with an indication that the source of the post is another user.

A social network is a theoretical concept in the social sciences, particularly sociology and anthropology, referring to a social structure made up of individuals or organizations.

Social network is a theoretical concept in the social sciences, particularly Sociology and Anthropology, referring to a social structure made up of individuals or organizations. It may also refer to:

Social spam is unwanted spam content appearing on social networking services, social bookmarking sites, and any website with user-generated content. It can be manifested in many ways, including bulk messages, profanity, insults, hate speech, malicious links, fraudulent reviews, fake friends, and personally identifiable information.

Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.