Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.
Amadeus IT Group, S.A. is a major Spanish multinational technology company that provides software solutions for the global travel and tourism industry. It is the world's leading provider of travel technology that focus on developing software for airlines, hotels, travel agencies, and other travel-related businesses to enhance their operations and customer experiences.
Infillion, formerly known as Gimbal | true[X], TrueX, Inc. and SocialVibe, is an American digital advertising company founded in 2007 by Joe Marchese, Brandon Mills and David Levy. The company is headquartered in Los Angeles and New York City. It was previously owned by 21st Century Fox, from 2014 until Disney's acquisition of 21st Century Fox in 2019, and The Walt Disney Company from 2019 until 2020.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
Sharecare is an Atlanta, Georgia-based health and wellness company that provides consumers with personalized health-related information, programs, and resources. It provides personalized information to the site's users based on their responses to the RealAge Test, the company's health risk assessment tool, and offers a clinical decision support tool, AskMD. Headquartered in Atlanta, Sharecare was founded in 2010 by Jeff Arnold and Dr. Mehmet Oz, in partnership with Remark Media, Harpo Studios, Sony Pictures Television and Discovery Communications.
Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.
The fields of marketing and artificial intelligence converge in systems which assist in areas such as market forecasting, and automation of processes and decision making, along with increased efficiency of tasks which would usually be performed by humans. The science behind these systems can be explained through neural networks and expert systems, computer programs that process input and provide valuable output for marketers.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding
News360 was a personalized news aggregation app for smartphones, tablets and the web. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user. The app claims an audience of more than 4 million users.
Causata is an enterprise software company based in San Mateo, California, United States with development offices in London, England, UK. It provides software which is used by business-to-consumer marketers to manage interactions with customers. The company launched the fourth version of its products in February, 2013.
Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services.
4INFO Inc. is an American targeted advertising corporation. The company is currently owned by Nielsen Holdings.
TubeMogul is an enterprise software company for brand advertising.
Oracle BlueKai Data Management Platform, formerly known as BlueKai, is a cloud-based data management platform which is a part of Oracle Marketing that enables the personalization of online, offline, and mobile marketing campaigns.
Braze, Inc. is an American cloud-based software company based in New York City It is a customer engagement platform used by businesses for multichannel marketing.
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration."
Data-driven marketing is a process used by marketers to gain insights and identify trends about consumers and how they behave — what they buy, the effectiveness of ads, and how they browse. Modern solutions rely on big data strategies, collecting information about consumer interactions and engagements to generate predictions about future behaviors. This kind of analysis involves understanding the data that is already present, the data that can be acquired, and how to organize, analyze, and apply that data to better marketing efforts. The intended goal is generally to enhance and personalize the customer experience. The market research allows for a comprehensive study of preferences.
The Trade Desk, Inc. is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.
Acxiom is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.
SimpleReach is a content data platform and performance measurement company that provides a platform to measure social action and track social behavior on published content. Their machine learning and AI data help marketers adjust their content to better serve customers. The company was founded in 2010 by CEO Edward Kim and is based in New York. As of March 2019, the company operates as a subsidiary of Nativo, Inc.
