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Author | Geoffrey Miller |
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Language | English |
Subject | Marketing, consumer behavior |
Publisher | Viking Press |
Publication date | 2009 |
Publication place | U.S. |
Pages | 374 |
ISBN | 978-0-670-02062-1 |
Spent: Sex, Evolution, and Consumer Behavior is a 2009 book by Geoffrey Miller.
The book presents an evolutionary analysis of marketing, arguing that consumers seek pleasure and seek to display favorable traits to others. [1] [2] [3]