Sources
- Advertising Age, February 19, 1990;
- M. Klein, former Henderson Advertising executive;
- The Dow Chemical Company, Form 10-K filed 24 March 1999. .
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Spiffits are a group of branded products, launched in April 1989 as the first complete line of pre-moistened household cleaning towelettes.
The line included a glass cleaner, furniture polish, a soft scouring cleanser, bathroom cleaner and a multi-surface cleaner and competed against similar individual products sold under the Lysol, Pledge, Clorox and Endust brands. The Spiffits towelettes were manufactured by DowBrands, the consumer products division of the Dow Chemical Company at the time. The product was launched with an $18 million-dollar advertising campaign developed by Henderson Advertising, of Greenville, South Carolina. The ad campaign featured animated Spiffits "spokesboxes", produced using single-frame stop-motion filming techniques and moldable rubber box puppets, considered an innovative animation technique at the time.
Ironically, Spiffits, DowBrands, and Henderson Advertising have all disappeared from the American marketing landscape, however the legacy of pre-moistened cleaning towels has flourished and become a staple in many of America's homes today.
In 1998, Dow disposed of the primary components of its consumer products division to S. C. Johnson & Son, Inc. for US$1.125 billion. The transaction included the intellectual properties associated with the division, including the Spiffits trademarks.
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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Greenwashing, also called "green sheen", is a form of marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly and therefore ‘better’; appeal to nature. Common examples present in the marketing of food products, alternative medicine and natural medicine.
Church & Dwight Co., Inc., is a major American manufacturer of household products that is headquartered in Ewing, New Jersey. While it manufactures many items, it is best known for its Arm & Hammer line which includes baking soda and a variety of products made with it, including laundry detergent. Church & Dwight is incorporated in Delaware.
S. C. Johnson & Son, Inc. is an American multinational privately held manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. In 2017, S. C. Johnson employed approximately 13,000 people and had estimated sales of $10 billion. The company is owned by the Johnson family. H. Fisk Johnson, Chairman and CEO since 2004, is the fifth generation of the Johnson family to lead the company.
Pampers is an American brand of baby and toddler products marketed by Procter & Gamble.
Scrubbing Bubbles is the brand name of a bathroom cleaner produced by S. C. Johnson & Son. The product was originally named Dow Bathroom Cleaner after the Dow Chemical Company, its manufacturer at the time. After some consumer product lines were sold to S.C. Johnson in 1997, the product had to be rebranded and took the name of the product's longtime "Scrubbing Bubbles" mascots.
Ziploc is a brand of reusable, re-sealable zipper storage bags and containers originally developed and test marketed by The Dow Chemical Company in 1968 and now produced by S. C. Johnson & Son. The plastic bags and containers come in different sizes for use with different products. The brand offers sandwich bags, snack bags and other bags for various purposes.
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products, with approximately 8,700 employees worldwide, as of June 30, 2018. Net sales in the company's 2019 fiscal year were US$6.2 billion. Clorox ranked #468 on Fortune's 2018 Fortune 500 list.
Cillit Bang) is the brand name of a range of cleaning products sold by the consumer products manufacturer Reckitt Benckiser. The products marketed under the brand name include a degreaser, cleaning crystals, and a grime, rust, mould and limescale remover.
Henkel AG & Company, KGaA, is a German chemical and consumer goods company headquartered in Düsseldorf, Germany. It is a multinational company active both in the consumer and industrial sector. Founded in 1876, the DAX 30 company is organized into three globally operating business units and is known for brands such as Loctite, Persil, Fa, Dial and Purex, amongst others.
A wet wipe, also known as a wet towel or a moist towelette, or a baby wipe in specific circumstances, is a small moistened piece of plastic or cloth that often comes folded and individually wrapped for convenience. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning.
The Dial Corporation, doing business as Henkel North American Consumer Goods, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a subsidiary of the German company Henkel AG & Co. KGaA.
American Cyanamid Company was a leading American conglomerate which became one of the nation's top 100 manufacturing companies during the 1970s and 1980s, according to the Fortune 500 listings at the time. Founded by Frank Washburn in 1907, the company grew to over 100,000 employees worldwide, and had over 200,000 shareholders by the mid-1970s. Its stock was traded on the New York Stock Exchange under the symbol ACY. It was repeatedly reorganized after the mid-1990s, merged with other firms, and saw brands and divisions sold or spun off. The bulk of the former company is now part of Pfizer, with smaller portions belonging to BASF, Procter & Gamble and other firms.
Pine-Sol is a registered trade name of Clorox for a line of household cleaning products, used to clean grease and heavy soil stains. Pine-Sol was based on pine oil when it was created in 1929 and during its rise to national popularity in the 1950s. However, as of 2016, Pine-Sol products sold in stores no longer contain pine oil as a means of maximizing profits.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.
Lysol is a brand name of cleaning and disinfecting products distributed by the Reckitt Benckiser company. The line includes liquid solutions for hard and soft surfaces, air treatment, and hand washing. The active ingredient in many Lysol products is benzalkonium chloride, but the active ingredient in the Lysol "Power and Free" line is hydrogen peroxide. Lysol has been used since its invention in the late 19th century as a household and industrial cleaning agent, and previously as a medical disinfectant.
Texize Chemical Company or simply Texize, is a chemical company incorporated in the 1940s which sold industrial cleaners to textile mills, hence the name "Texize." It was also one of the first accounts of Henderson Advertising Agency, founded by James M. Henderson in 1946 in Greenville, South Carolina. It was Henderson who persuaded Texize's founder, Jack Greer, to market the company's products for household use. Texize's product line included Janitor In A Drum, Glass Plus, Fantastik, Spray 'N Wash, Vivid detergent, and many others. Its consumer line was acquired by Dow Chemical Company in 1986; Texize still markets to industrial clients. SC Johnson later bought some of these brands from Dow, and Reckitt Benckiser in turn purchased Glass Plus, and Spray 'N Wash and still produces it.
Simoniz USA, Inc. is an American manufacturer of automobile and janitorial cleaning products. The original Simoniz Company was founded in 1910, making it the oldest car care brand in the United States.
Women's Voices for the Earth (WVE) is an American environmental organization that specializes in research and advocacy regarding toxic chemicals especially in cosmetics and household products. WVE is a non-profit organization whose mission is to eliminate toxics that harm women's health. With its inclusive vision of environmental work WVE has become a hub for visionary feminist environmentalism that recognizes the systemic connections between health, class, race, and the environment. Addressing the inter-connectivity of these various channels of exposure to toxic chemicals has been key to WVE's approach which is multi-scalar: targeting consumer behaviors, corporate practices, and government policies.