Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API).
The Dutch public broadcasting system is a group of organizations that are responsible for public service television and radio broadcasting in the Netherlands. It is composed of the Nederlandse Publieke Omroep (NPO) foundation, which acts as its governing body, and a number of public broadcasters. The Dutch Media Act 2008 regulates how air time is divided and puts the administration of the public broadcasting system in the hands of the NPO Board of Directors.
The Nederlandse Omroep Stichting is one of the broadcasting organisations making up the Dutch public broadcasting system. It has a special statutory obligation to make news and sports programmes for the three Dutch public television channels and the Dutch public radio services. It is funded by the Dutch government.
NPO 1 is the first national television station in the Netherlands. It launched on 2 October 1951. It provides public broadcasting and currently exists next to sister channels NPO 2 and NPO 3. Several broadcasting organisations of the Publieke Omroep deliver a wide variety of programs for the channel, usually for larger audiences. In 2018, it was the most viewed channel in the Netherlands, reaching a market share of 22.0%.
In politics, campaign advertising is advertising through the media to influence a political debate and, ultimately, voters. Political consultants and political campaign staff design these ads. Many countries restrict the use of broadcast media to broadcast political messages. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate.
NTR is a Dutch public-service broadcaster, supplying television and radio programming of an informational, educational, and cultural nature to the national public broadcasting system, Nederlandse Publieke Omroep (NPO). NTR was created in 2010, following the merger of the Nederlandse Programma Stichting (NPS) and two educational broadcasters, Televisie Academie (Teleac) and the Radio Volksuniversiteit (RVU). For details of these predecessor organizations, see further below.
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running 'radio advertisements'. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, and longer programs, commonly running up to one hour, known as "informercials".
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.
Mass media in the Netherlands – television, radio, newspapers, magazines – are characterised by a tradition of politico-denominational segregation ("pillarisation") on the one hand and an increasing degree of commercialism on the other.
In broadcasting, local insertion is the act or capability of a broadcast television station, radio station or cable system to insert or replace part of a network feed with content unique to the local station or system. Most often this is a station identification, but is also commonly used for television or radio advertisements, or a weather or traffic report. A digital on-screen graphic, commonly a translucent watermark, may also be keyed (superimposed) with a television station ID over the network feed using a character generator using genlock. In cases where individual broadcast stations carry programs separate from those shown on the main network, this is known as regional variation or an opt-out.
NPS was a Dutch government-funded radio and TV broadcasting foundation.
Boeddhistische Omroep Stichting was a special broadcaster on the Netherlands Public Broadcasting system, which was allowed to broadcast on radio and television because of their religious background. It was one of the "2.42 broadcasters". The broadcaster was known for broadcasting from a Buddhist perspective.
NPO FunX is a Dutch public radio station which has been on air since 3 August 2002. The station runs mainly urban music.
Loeki de Leeuw is a Dutch stop-motion TV animation, broadcast on Dutch public television between 1972 and 2004, with revivals in 2019 and again since 2021. It features a puppet lion in short sketches usually not longer than five seconds, which appeared as bumpers between commercial breaks. These animated shorts reached iconic status in the Netherlands, but were also broadcast in some other countries like France, the United Kingdom, Austria, Italy, Japan and the United States.
Nederlandse Publieke Omroep or Dutch Foundation for Public Broadcasting is a Dutch public broadcasting organisation that administers public broadcasting services in the Netherlands. The NPO is also the owner of the radio-spectrum licence and public DVB-T and DAB+ frequencies.
NOS Journaal is the umbrella name for the news broadcasts of the Dutch public broadcaster NOS on radio and television. The division of the NOS responsible for gathering and broadcasting the news is known as NOS Nieuws, and is based at the Media Park in Hilversum; the NOS also has fully equipped radio and television studios in The Hague, from which political programmes are often produced.
TV advertisements by country refers to how television advertisements vary in different countries and regions.
Jan Müller is a media archive executive and former advertising executive. He is currently the CEO of the National Film and Sound Archive of Australia.
