Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
Television broadcasts in the United Kingdom began in 1932, however, regular broadcasts would only begin four years later. Television began as a public service which was free of advertising, which followed the first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channels for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed.
A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction as well as the importance of avoiding such choices. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API).
The Dutch public broadcasting system is a group of organizations that are responsible for public service television and radio broadcasting in the Netherlands. It is composed of the Nederlandse Publieke Omroep (NPO) foundation, which acts as its governing body, and a number of public broadcasters. The Dutch Media Act 2008 regulates how air time is divided and puts the administration of the public broadcasting system in the hands of the NPO Board of Directors.
Vlaamse Radio- en Televisieomroeporganisatie, commercially styled as VRT is one of the national public service broadcasters for the Flemish Community of Belgium.
The Nederlandse Omroep Stichting is one of the broadcasting organisations making up the Dutch public broadcasting system. It has a special statutory obligation to make news and sports programmes for the three Dutch public television channels and the Dutch public radio services. It is funded by the Dutch government.
NPO 1 is the first national television station in the Netherlands. It launched on 2 October 1951. It provides public broadcasting and currently exists next to sister channels NPO 2 and NPO 3. Several broadcasting organisations of the Publieke Omroep deliver a wide variety of programs for the channel, usually for larger audiences. In 2018, it was the most viewed channel in the Netherlands, reaching a market share of 22.0%. The channel is also available via cable TV in the Dutch Caribbean, either live or time-shifted.
In politics, campaign advertising is propaganda through the media to influence a political debate and, ultimately, voting. Political consultants and political campaign staff design these ads. Many countries restrict the use of broadcast media to broadcast political messages. In the European Union, many countries do not permit paid-for TV or radio advertising for fear that wealthy groups will gain control of airtime, making fair play impossible and distorting the political debate.
NTR is a Dutch public-service broadcaster, supplying television and radio programming of an informational, educational, and cultural nature to the national public broadcasting system, Nederlandse Publieke Omroep (NPO). NTR was created in 2010, following the merger of the Nederlandse Programma Stichting (NPS) and two educational broadcasters, Televisie Academie (Teleac) and the Radio Volksuniversiteit (RVU). For details of these predecessor organizations, see further below.
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, although extended versions, commonly running for up to 45, 60 or more minutes, are termed "informercials" because they delve deeper into detailed information on and stories about commercial product or service offerings.
Mass media in the Netherlands – television, radio, newspapers, magazines – are characterised by a tradition of politico-denominational segregation ("pillarisation") on the one hand and an increasing degree of commercialism on the other.
In broadcasting, local insertion is the act or capability of a broadcast television station, radio station or cable system to insert or replace part of a network feed with content unique to the local station or system. Most often this is a station identification, but is also commonly used for television or radio advertisements, or a weather or traffic report. A digital on-screen graphic, commonly a translucent watermark, may also be keyed (superimposed) with a television station ID over the network feed using a character generator using genlock. In cases where individual broadcast stations carry programs separate from those shown on the main network, this is known as regional variation or an opt-out.
Virtual advertising is the use of digital technology to insert virtual advertising content into a live or pre-recorded television show, often in sports events. This technique is often used to allow broadcasters to overlay existing physical advertising panels with virtual content on the screen when broadcasting the same event in multiple regions; a Spanish football game will be broadcast in Mexico with Mexican advertising images. Similarly, virtual content can be inserted onto empty space within the sports venue such as the field of play, where physical advertising cannot be placed due to regulatory or safety reasons. Virtual advertising content is intended to be photo-realistic, so that the viewer has the impression they are seeing the real in-stadium advertising.
NPO FunX is a Dutch public radio station which has been on air since 3 August 2002. The station runs mainly urban music.
Loeki de Leeuw is a Dutch stop-motion TV animation, broadcast on Dutch public television between 1972 and 2004, with revivals in 2019 and again since 2021. It features a puppet lion in short sketches usually not longer than five seconds, which appeared as bumpers between commercial breaks. These animated shorts reached iconic status in the Netherlands, but were also broadcast in other countries including France, the United Kingdom, Austria, Italy, Japan and the United States.
NOS Journaal is the umbrella name for the news broadcasts of the Dutch public broadcaster NOS on radio and television. The division of the NOS responsible for gathering and broadcasting the news is known as NOS Nieuws, and is based at the Media Park in Hilversum; the NOS also has fully equipped radio and television studios in The Hague, from which political programmes are often produced.
TV advertisements by country refers to how television advertisements vary in different countries and regions.
Jan Müller is a media archive executive and former advertising executive.
TV Noordzee was the pirate television station broadcasting out of the controversial REM Island. The station challenged the Dutch TV monopoly of the time, with the airing of commercials and foreign imports. Its popularity led to the government raiding its facilities, dismantling the island and reintegrating most of the assets to the public sector, continuing its operations as TROS.
