Last updated

Licence area
Headquarters Hilversum, Netherlands
Broadcast area
Established8 July 1923 (1923-07-08)
Launch date
1923 (1923) (first broadcast of NSF)
1927 (1927) (foundation of AVRO)
Dissolved7 September 2014 (2014-09-07)
Former names
Hilversumsche Draadlooze Omroep (1923-1927)
Algemeene Nederlandsche Radio Omroep and Nederlandsche Omroep Vereeniging (1927)
Official website
Replaced by AVROTROS

AVRO, short for Algemene Vereniging Radio Omroep ("General Association of Radio Broadcasting"), was a Dutch public broadcasting association operating within the framework of the Nederlandse Publieke Omroep system. It was the first public broadcaster in the Netherlands. In 2014 AVRO merged with fellow broadcaster TROS to form AVROTROS. [1]



A model of AVRO Studios in the miniature park Madurodam Avro studio Hilversum in madurodam.jpg
A model of AVRO Studios in the miniature park Madurodam
The main entrance of the studios Hilversum Pieter Starreveld Avro studio.jpg
The main entrance of the studios

On 8 July 1923, Hilversumsche Draadlooze Omroep was launched by the Nederlandsche Seintoestellen Fabriek (in English: Dutch Transmitter Factory) under supervision of Willem Vogt. On 21 July 1923, it provided the very first regular radio broadcast in the Netherlands. In 1927 it changed its name into Algemeene Nederlandsche Radio Omroep (ANRO), followed soon by a merger with Nederlandsche Omroep Vereeniging (NOV). On 28 December 1927, the two merged broadcasters continued as Algemeene Vereeniging Radio Omroep (A.V.R.O., in English: "General Association of Radio Broadcasting"). [2]

In 1938, AVRO sponsored what was the strongest chess tournament ever to be held, won by Paul Keres on tiebreak over Reuben Fine.

AVRO was historically associated with the liberal pillar, a fact reflected in its longtime slogan, "promoting freedom."

On 2 September 1999, AVRO adopted its fourth and last logo that consists of the "Avro" wordmark being made up of blue stripes, except the letter "o" that is made up by a blue ball.

On 7 September 2014, AVRO were merged with its fellow broadcaster TROS to create one company known as AVROTROS.

Radio channels

Under NPO Radio 4:

Radio programmes

Television programmes


These are the Current Presenters Went From AVROTROS



Related Research Articles

The Dutch public broadcasting system is a group of organizations that are responsible for public service television and radio broadcasting in the Netherlands. It is composed of the Nederlandse Publieke Omroep (NPO) foundation, which acts as its governing body, and a number of public broadcasters. The Dutch Media Act 2008 regulates how air time is divided and puts the administration of the public broadcasting system in the hands of the NPO Board of Directors.

The year 1928 saw a number of significant events in radio broadcasting history.

NPO 1 First national television station in the Netherlands

NPO 1 is the first national television station in the Netherlands. It launched on 2 October 1951. It provides public broadcasting and currently exists next to sister channels NPO 2 and NPO 3. Several broadcasting organisations of the Publieke Omroep deliver a wide variety of programs for the channel, usually for larger audiences. In 2018, it was the most viewed channel in the Netherlands, reaching a market share of 22.0%.

NPO 3 Dutch terrestrial television channel

NPO 3 is the third and youngest of the terrestrial television channels operated by the Dutch public-broadcasting organization NPO in the Netherlands. It carries programmes provided by member-based non-profit broadcasting associations and is oriented towards children, youth and innovative television.

TROS Former Dutch television and radio organisation

TROS, originally an acronym for Televisie Radio Omroep Stichting, was a Dutch television and radio organisation part of the Dutch public broadcasting system. This broadcasting association was particularly well known for its entertainment programmes, quizzes and focus on Dutch folk music in programmes like Tros Muziekfeest op het Plein and the digital channel TROS Sterren TV.

NPO 3FM Dutch national radio station

NPO 3FM is a Dutch rhythmic CHR radio station controlled by public broadcaster NPO. The vast majority of the songs played on-air are rock, alternative, indie and pop, though dance and Mega Top 30 tracks may also air at times.

Jan Smit (singer) Musical artist

Jan Smit is a Dutch singer, television host, and actor. Smit mostly sings songs in the Dutch language, in a genre known as Volendam music. In addition to his solo career, in 2015 Smit joined the schlager trio KLUBBB3, and in 2017 The Toppers. As a TV presenter, he has worked on programs like the Beste Zangers and Sterren Muziekfeest op het Plein Since 1999, Smit has been serving as an ambassador for the SOS Children's Villages, and is a member of the board for the football club FC Volendam.

Cornald Maas Dutch television presenter

Cornald Maas is a Dutch television presenter who has been known for presenting talk shows in the Netherlands. He is the brother of Frans Maas.

The Netherlands participated in the Eurovision Song Contest 2015 with the song "Walk Along" written by Anouk Teeuwe and Tobias Karlsson. The song was performed by Trijntje Oosterhuis, who was selected by the Dutch broadcaster AVROTROS in November 2014 to represent the Netherlands at the 2015 contest in Vienna, Austria. "Walk Along" was written by 2013 Contest entrant Anouk who also first revealed that Oosterhuis had been selected to represent the Netherlands while being interviewed for the Dutch talkshow College Tour. Following confirmation from the Dutch broadcaster that Trijntje Oosterhuis had been selected to represent the Netherlands, the song "Walk Along" was revealed to public in December 2014. In the first of the Eurovision semi-finals, the Netherlands failed to qualify to the final, placing fourteenth out of the 16 participating countries with 33 points.

Nederlandse Publieke Omroep (organisation) Dutch State broadcasting organisation

Nederlandse Publieke Omroep or Dutch Foundation for Public Broadcasting is a Dutch public broadcasting organisation that administers public broadcasting services in the Netherlands. The NPO is also the owner of the radio-spectrum licence and public DVB-T and DAB+ frequencies.


AVROTROS is a Dutch radio and television broadcaster that is part of the Dutch public broadcasting system. It was founded in 2014 as the result of a merger between the Algemene Vereniging Radio Omroep (AVRO) and the Televisie Radio Omroep Stichting (TROS). The name AVROTROS has been used for jointly produced programmes since 1 January 2014. Since 7 September 2014, all existing AVRO and TROS programmes have also been broadcast under the name AVROTROS.

The Netherlands participated in the Eurovision Song Contest 2016 with the song "Slow Down" written by Douwe Bob, Jan Peter Hoekstra, Jeroen Overman and Matthijs van Duijvenbode. The song was performed by Douwe Bob, who was internally selected by the Dutch broadcaster AVROTROS to represent the Netherlands at the 2016 contest in Stockholm, Sweden. Douwe Bob's appointment as the Dutch representative was announced on 22 September 2015, while the song, "Slow Down", was presented to the public on 4 March 2016.

Lauren Verster Dutch television presenter

Lauren Verster is a Dutch programme maker and television presenter.

KRO-NCRV Dutch public broadcasting company

KRO-NCRV is a Dutch public broadcasting company based in Hilversum established on January 1, 2014 from a merger of the broadcasters Catholic Radio Broadcasting (KRO) and the Dutch Christian Radio Association (NCRV), transmitting on NPO 1, NPO 2 and NPO 3. In 2016, the broadcaster also took on the programming from the former Roman Catholic Church Association (RKK) and proposed to serve "the Catholic and Protestant Christian communities" in the Netherlands.

Omroep Zeeland Dutch regional television station

Omroep Zeeland is a public broadcaster located in Zeeland, Netherlands. Founded in 1988, the media organization is active in television, radio, and internet. The audience is on average slightly older than that of the other Dutch regional broadcasters.

Lucille Werner Dutch television presenter and politician

Lucille Martine Werner is a Dutch television presenter and politician. She is best known for hosting close to 2,000 episodes of the word game show Lingo in the years 2005–14.

AVRO Studios Building in Hilversum, Netherlands

AVRO Studios is a building complex and national heritage site in Hilversum, where the radio and TV studios and the head office of the Dutch public broadcasting association AVRO were located until 2000. The buildings have since been used by other companies for different purposes.

The Netherlands participated in the Eurovision Song Contest 2022 in Turin, Italy, having internally selected S10 to represent the country with the song "De diepte". The song was performed in Dutch for the first time since 2010. S10 was announced as the Dutch entrant on 7 December 2021, while her song was presented to the public on 3 March 2022.

<span title="Dutch-language text"><span lang="nl">De diepte</span></span> 2022 song by S10

"De diepte" is a single by Dutch singer S10. The song represented the Netherlands in the Eurovision Song Contest 2022 in Turin, Italy, after being selected by the Dutch public broadcaster AVROTROS. It is the first time since 2010 that a song sung entirely in Dutch represented the country at Eurovision. A week after the contest, the song topped the Dutch singles chart.


  1. Over AVROTROS – Historie (in Dutch)
  2. "Fusieperikelen in omroepland in de jaren '20, 8 July 2013". Archived from the original on 9 March 2016. Retrieved 12 October 2015.
  3. "'Baroque around the clock' op Spotify | AVROTROS Klassiek". Archived from the original on 24 May 2016. Retrieved 3 June 2016.