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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Television broadcasting in Australia began officially on 16 September 1956, with the opening of TCN-9, quickly followed by national and commercial stations in Sydney and Melbourne, all these being in 625-line black and white. The commencement date was designed so as to provide coverage of the Olympic Games in Melbourne. It has now grown to be a nationwide system that includes a broad range of public, commercial, community, subscription, narrowcast, and amateur stations.
Regular television broadcasts in the United Kingdom started in 1936 as a public service which was free of advertising, which followed the first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channels for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed.
The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more than 8,300 terrestrial radio and television stations as well as broadcast networks.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
The American Federation of Television and Radio Artists (AFTRA) was a performers' union that represented a wide variety of talent, including actors in radio and television, radio and television announcers and newspersons, singers and recording artists, promo and voice-over announcers and other performers in commercials, stunt persons and specialty acts—as the organization itself publicly stated, "AFTRA's membership includes an array of talent". On March 30, 2012, the members of AFTRA and of the Screen Actors Guild (SAG) voted to merge and form SAG-AFTRA.
The Australian Communications and Media Authority (ACMA) is an Australian government statutory authority within the Communications portfolio. ACMA was formed on 1 July 2005 with the merger of the Australian Broadcasting Authority and the Australian Communications Authority.
Television in Australia began experimentally as early as 1929 in Melbourne with radio stations 3DB and 3UZ, and 2UE in Sydney, using the Radiovision system by Gilbert Miles and Donald McDonald, and later from other locations, such as Brisbane in 1934.
Mass media in Australia spans traditional and digital formats, and caters mostly to its predominantly English-speaking population. It is delivered in a variety of formats including radio, television, paper, internet and IPTV. Varieties include local, regional, state, federal and international sources of media, reporting on Australian news, opinion, policy, issues and culture.
The Australian Subscription Television and Radio Association (ASTRA) is the peak industry body representing the subscription media industry in Australia. ASTRA's main activities are to represent the industry with government, regulators and the media, advocate policy reforms that promote industry growth, highlight and reward industry achievement, report television ratings and assist the industry to develop. ASTRA was formed in September 1997.
Action for Children's Television (ACT) was an American grassroots, nonprofit child advocacy group dedicated to improving the quality of children's television. Specifically, ACT's main goals were to encourage diversification in children's television offerings, to discourage overcommercialization of children's programming, and to eliminate deceptive advertising aimed at young viewers.
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
The Australian Commercial Television Industry Code of Practice is a self-regulatory code adopted by free-to-air broadcasters in the Australian media. Although developed by industry, the code has been registered with the Australian Communications and Media Authority (ACMA).
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards.
The Broadcasting Authority of Ireland (BAI) is a former broadcasting authority which regulated both public and commercial broadcasting sector in Ireland.
Seven West Media Limited is an Australian ASX-listed media company and is Australia's largest diversified media business, with an extensive presence in broadcast television, radio, print and online publishing.
West Digital Television is an Australian digital television network jointly owned by Seven West Media and WIN Corporation. It broadcasts free-to-air on a number of digital terrestrial transmitters in regional and remote areas of Western Australia, as well as free-to-view on the Viewer Access Satellite Television service. The network began as an affiliate of Network 10, remaining so until 1 July 2016, when it switched to the Nine Network. On 1 July 2021, it returned to Network 10, broadcasting a direct feed of NEW-10 Perth.
Commercial Radio Australia (CRA) is the peak body for the commercial radio broadcasting industry in Australia. CRA was formed in 1930 as the Federation of Australian Radio Broadcasters.
TV advertisements by country refers to how television advertisements vary in different countries and regions.
Regulations on television programming in Australia are enforced by the Australian Communications and Media Authority to promote programming which reflects Australian identity and cultural diversity. Commercial networks must adhere to content quotas of Australian programming, in the categories of Australian content quotas, children's content quotas, commercial broadcasting quotas, community broadcasting quotas, public broadcasting quotas and subscription television quotas. Regulations are based on the Broadcasting Services Act 1992.
References
- ↑ "What's in a Draft Code?". Australian Broadcasting Corporation . 12 October 2009.