WTTW, virtual channel 11, is the primary Public Broadcasting Service (PBS) member television station licensed to Chicago, Illinois, United States. Owned by not-for-profit broadcasting entity Window to the World Communications, Inc., it is a sister station to First Nations Experience (FNX) affiliate WYCC and commercial classical music radio station WFMT. The three stations share studios in the Renée Crown Public Media Center, located at 5400 North Saint Louis Avenue in the city's North Park neighborhood; WTTW and WYCC share transmitter facilities atop the Willis Tower on South Wacker Drive in the Chicago Loop. WTTW also owns and operates The Chicago Production Center, a video production and editing facility that is operated alongside the three stations.
Nielsen Holdings Inc. is an American, information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
KIAH, virtual channel 39, is a CW-affiliated television station licensed to Houston, Texas, United States. The station is owned by Irving-based Nexstar Media Group. KIAH's studios are located adjacent to the Westpark Tollway on the southwest side of Houston, and its transmitter is located near Missouri City, in unincorporated Fort Bend County. On cable, the station is available on Comcast Xfinity and AT&T U-verse channel 5.
A Technology and Engineering Emmy Award is given by the National Academy of Television Arts and Sciences (NATAS) for outstanding achievement in technical or engineering development. An award can be presented to an individual, a company, or to a scientific or technical organization for developments and/or standardization involved in engineering technologies which either represent so extensive an improvement on existing methods or are so innovative in nature that they materially have affected the transmission, recording, or reception of television. The award is determined by a special panel composed of highly qualified, experienced engineers in the television industry.
Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, online advertising, sampling, loyalty cards and coupons or vouchers.
Comscore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.
Robert Warren Pittman is an American businessman. Pittman was the CEO of MTV Networks and the cofounder and programmer who led the team that created MTV, and is the cofounder of iHeartMedia and Casa Dragones Tequila. Pittman joined iHeartMedia's predecessor company Clear Channel in November 2010 as an investor and the company’s Chairman of Media and Entertainment Platforms, was named CEO in 2011 and Chairman in 2013. Pittman led Clear Channel's transformation into iHeartMedia, Inc. in September 2014 to reflect its new multiplatform business and expanded mission. Pittman has also been the former Chairman and CEO of Clear Channel Outdoor, CEO of AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises, and COO of America Online, Inc. and AOL Time Warner.
Dialogue marketing emerged in the early 2000s as companies engaged willing consumers in an ongoing dialogue to create lasting relationships. For example, based on data, marketers invite groups of likely consumers to connect with the company. The engagement process provides value to both the consumer and the company. Marketers use these opportunities as data collection points. The companies use the data to further customize their marketing messages and personalize the experience for their consumers and market segments. In exchange for sharing opinions, buying patterns, product preferences, etc., consumers receive perks such as discounts, tips, and free trials as well as appropriate messaging from the company.
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Hubspot was founded by Brian Halligan and Dharmesh Shah in 2006.
360i is a New York City-based digital agency founded in 1998. It is a business unit of Dentsu.
Telmar is a multinational SaaS media technology company headquartered in New York City providing media planning, data analytic services to advertising and media FTSE 100, FTSE 250, Nasdaq 100 and S&P 500 companies and broadcasters including the BBC, Canal+, Discovery and EuroSport. The company was founded in 1968 and operates in North America, EMEA and APAC.
Brad Keywell is an American entrepreneur from Michigan. He is the founder and CEO of Uptake Technologies, an industrial AI software provider. He is an early investor of Tempus Labs, co-founder of Groupon, Echo Global Logistics, Mediaocean, DRIVIN, and Lightbank. Keywell is the recipient of the 2019 Ernst & Young World Entrepreneur Of The Year award.
William "Bill" Appleton is an American entrepreneur and technologist best known as the programmer of the first rich media authoring tool World Builder, the multimedia programming language SuperCard, a best-selling CD-ROM Titanic: Adventure Out of Time, the DreamFactory Software REST API platform, and Snapshot Org Management for Salesforce.
Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.
Centro, Inc. is a provider of trading and media operations software for digital advertisers. Advertisers use Centro's software, Basis, for digital media planning and buying, ad operations, and finance and reconciliation. The company was founded by Shawn Riegsecker in 2001. Centro has received awards for company culture and for being a best place to work in the advertising and media industry, in the U.S., in Chicago and in New York. Centro also has clients in Canada, Mexico, South America, and Europe.
TubeMogul is an enterprise software company for brand advertising.
Essence is a global data and measurement-driven full service agency. The agency has 20 offices in 12 countries and a staff of approximately 1,900. Essence manages over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation. Essence specializes in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. Kyoko Matsushita has taken over from Christian Juhl as CEO from 1 October 2019, Juhl has moved to be CEO of GroupM.
Aaron Shapiro is an American entrepreneur, marketing executive, and investor based in New York City.
Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the MullenLowe Group advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor Mullen, Mediahub has offices in 15 cities worldwide as of 2021.
Basis Global Technologies is a provider of trading and media operations software for digital advertisers. Prior to October 15, 2021, the company had operated as Centro_Inc Advertisers use Basis Technologies' platform, Basis, for digital media planning and buying, ad operations, and finance and reconciliation. The company was founded by Shawn Riegsecker in 2001. The company has received awards for company culture and for being a best place to work in the advertising and media industry, in the U.S., in Chicago and in New York. Basis Technologies also has clients in Canada, Mexico, South America, and Europe.
