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Stuff logo.png
Logo of screen capture.jpg
Screenshot of the main page masthead
Type of site
Available inEnglish
OwnerStuff Limited
Created by Independent Newspapers
Alexa rankDecrease Positive.svg 2,936
In New Zealand: 7 (as of March 2019) [1]
Launched27 June 2000;18 years ago (2000-06-27) [2]
Current statusOnline is a New Zealand news website published by Stuff Limited, a subsidiary of Australian company Fairfax Media Ltd. [3] Stuff hosts the websites for Fairfax's New Zealand newspapers, including the country's second- and third-highest circulation daily newspapers, The Dominion Post and The Press , and the highest circulation weekly, The Sunday Star-Times . It is also a web portal to other Fairfax websites. As of March 2019, the website had an Alexa rank in New Zealand of 7. [1]

New Zealand Country in Oceania

New Zealand is a sovereign island country in the southwestern Pacific Ocean. The country geographically comprises two main landmasses—the North Island, and the South Island —and around 600 smaller islands. New Zealand is situated some 2,000 kilometres (1,200 mi) east of Australia across the Tasman Sea and roughly 1,000 kilometres (600 mi) south of the Pacific island areas of New Caledonia, Fiji, and Tonga. Because of its remoteness, it was one of the last lands to be settled by humans. During its long period of isolation, New Zealand developed a distinct biodiversity of animal, fungal, and plant life. The country's varied topography and its sharp mountain peaks, such as the Southern Alps, owe much to the tectonic uplift of land and volcanic eruptions. New Zealand's capital city is Wellington, while its most populous city is Auckland.

Stuff Limited, named Fairfax New Zealand Limited until 1 February 2018, is a news media company operating in New Zealand, and is a subsidiary of Australia's Fairfax Media Limited.

<i>The Dominion Post</i> (Wellington) newspaper

The Dominion Post is a metropolitan morning newspaper published in Wellington, New Zealand, owned by the Australian Fairfax group, publishers of The Age, Melbourne, and The Sydney Morning Herald.



The former New Zealand media company Independent Newspapers Ltd (INL), owned by News Corp Australia, launched Stuff on 27 June 2000 at a cybercafe in Auckland, after announcing its intention to go online more than a year earlier. [2] [4] The development of Stuff was supported and governed by, the INL Board, Mike Robson, INL CEO, and Don Higgins, Corporate Development Manager. Mark Wierzbicki, founding Internet Business Manager, lead development and ongoing management of the Stuff site and team. Advertising agency Saatchi & Saatchi conceived the name "Stuff", and INL had to buy the domain name from a cyber squatter. [2] In its first month, the site had 120,000 unique visitors. [4] At the time, Mark Wierzbicki, described the name as a copywriter's dream, although he conceded that "it's not without risk, especially if we stuff up." The start up website was built by a group of tech companies in Wellington led by project manager Bill Alp and founding CTO & engineering manager Will Everitt and used a software platform from News Corp Australia's

Independent Newspapers Limited (INL) was a newspaper publisher in New Zealand. Started as the Wellington Publishing Company in 1906 to publish The Dominion, it began taking over other newspapers in the 1970s and was renamed Independent Newspapers in 1972. It accumulated over 80 publications before selling them all to Fairfax in 2003. INL then merged into Sky Network Television in 2005. INL was part owned by News Corp Australia since early in 1964 when Rupert Murdoch made his first overseas newspaper investment – a 29.57 percent stake in the Wellington Publishing Company. The News Corp Australia holding in INL fluctuated over the years and was just over 49 percent in 1997.

Auckland Metropolitan area in North Island, New Zealand

Auckland is a city in the North Island of New Zealand. Auckland is the largest urban area in the country, with an urban population of around 1,628,900. It is located in the Auckland Region—the area governed by Auckland Council—which includes outlying rural areas and the islands of the Hauraki Gulf, resulting in a total population of 1,695,900. A diverse and multicultural city, Auckland is home to the largest Polynesian population in the world. The Māori-language name for Auckland is Tāmaki or Tāmaki-makau-rau, meaning "Tāmaki with a hundred lovers", in reference to the desirability of its fertile land at the hub of waterways in all directions.

Saatchi & Saatchi is a global communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.

On 30 June 2003, INL sold its publishing assets including The Dominion Post, The Press, and the Stuff website to Fairfax Media. [5] [6]

Fairfax upgraded the website in December 2006, and again on 4 March 2009, adding the ability for visitors to personalise the homepage. [7] The first mobile phone news service from Stuff began in 2003, in a partnership with Vodafone New Zealand. On 21 April 2009, Stuff launched a dedicated mobile site, . [8]

Vodafone New Zealand is a telecommunications company operating in New Zealand; it is a subsidiary of the London-listed company Vodafone Plc. It is New Zealand's largest mobile phone operator, based in Auckland, and was formed in 1998, after Vodafone purchased BellSouth's New Zealand operations. The company employs over 3,000 people and has operations nationwide, with its main offices based in Auckland, Wellington and Christchurch. The company is part of New Zealand Telecommunications Forum.

For larger news events, the site usually creates a dedicated section, such as for the Bain family murders retrial and the February 2011 Christchurch earthquake. During the trial of Clayton Weatherston,, a subsidiary section on Stuff accidentally ran the headline "Guilty of Murder" the day before the jury delivered the verdict. The article was quickly withdrawn, and Fairfax executive editor Paul Thompson said it was a mistake "we take very seriously." [9]

2011 Christchurch earthquake February 2011 earthquake in New Zealand

An Mw 6.2 earthquake occurred in Christchurch on 22 February 2011 at 12:51 p.m. local time. The earthquake struck the Canterbury Region in New Zealand's South Island and was centred two kilometres (1.2 mi) west of the port town of Lyttelton, and 10 kilometres (6 mi) south-east of the centre of Christchurch, at the time New Zealand's second-most populous city. The earthquake caused widespread damage across Christchurch, killing 185 people in the nation's fifth-deadliest disaster.

The site has won numerous awards including the Newspaper Publishers' Association awards "Best News Website" for 2010 and 2011.[ citation needed ]

The New Zealand Newspaper Publishers’ Association awards are annual New Zealand media awards recognising excellence in the news print media. The first awards were held in 1974 giving out awards for news photography and have expanded to include many disciplines of journalism. The awards are currently branded the Voyager Media Awards, and were previously branded the Canon Media Awards and the Qantas Media Awards.

On 17 April 2013, to celebrate the passing of same-sex marriage in New Zealand, the colour of the Stuff logo was changed from black to the colours associated with the pride flag. [10]

On 1 February 2018 the parent company of changed its name from Fairfax New Zealand Limited to Stuff Limited. [11]

See also

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The Sunday Star-Times is a New Zealand newspaper published each weekend by the Fairfax group in Auckland. It covers both national and international news, and is a member of the New Zealand Press Association and Newspaper Publishers Association of New Zealand.

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The media of New Zealand include television stations, radio stations, newspapers, magazines, and websites. Most outlets are foreign-owned, with media conglomerates like New Zealand Media and Entertainment, Stuff, MediaWorks New Zealand and Sky TV dominating the media landscape. Most media organisations operate Auckland-based newsrooms with Parliamentary Press Gallery reporters and international media partners, but most broadcast programmes, music and syndicated columns are imported from the United States and United Kingdom.

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  1. 1 2 " Traffic Statistics". Alexa Internet . Retrieved 17 March 2019.
  2. 1 2 3 Scherer, Karyn (28 June 2000). "Online launch for INL 'stuff'". The New Zealand Herald . Retrieved 28 September 2011.
  3. "About Stuff". Stuff. 20 August 2008. Retrieved 4 November 2012.
  4. 1 2 "A million readers get Stuff". National Business Review . 6 August 2005. Retrieved 28 September 2011.
  5. "Inl Shareholders Approve Sale To Fairfax". Scoop / INL press release. 30 June 2003. Retrieved 28 September 2011.
  6. "Fairfax snaps up NZ publisher". Australian Broadcasting Corporation . 14 April 2003. Retrieved 28 September 2011.
  7. "Stuff redesign: All the stuff you ever wanted". Scoop/Fairfax Media press release. 4 March 2009. Retrieved 28 September 2011.
  8. "Stuff Goes Mobile - Get Stuff Wherever You Go". Scoop/Fairfax Media press release. 21 April 2009. Retrieved 28 September 2011.
  9. Porteous, Debbie (25 July 2009). "Contempt rethink needed, academic says". Otago Daily Times . Retrieved 28 September 2011.
  10. Stevens, Mark (17 April 2013). "Stuff celebrates marriage equality". Retrieved 17 April 2013.
  11. "Stuff's journey from newspaper pioneer to website to 'portfolio' business". Stuff. 1 February 2018. Retrieved 10 May 2018.