Sweet Baby Ray's

Last updated
Sweet Baby Ray's
Sweet Baby Ray's Barbecue Sauce (26467543290) (1).jpg
Product type Barbecue sauce
Country United States
Introduced1986
Previous ownersDave and Larry Raymond
TaglineThe Sauce is the Boss!
Website sweetbabyrays.com OOjs UI icon edit-ltr-progressive.svg

Sweet Baby Ray's is a brand of barbecue sauce based in Romeoville, Illinois.

Contents

History

Sweet Baby Ray's barbecue sauce was developed in the early 1980s by Chicago brothers Dave and Larry Raymond. They named the sauce after a nickname Dave had earned as a basketball player. [1] In 1982, the brothers entered their sauce in a Chicago barbecue competition for the first time. In 1985, their fourth year of competition, Sweet Baby Ray's won second place out of a field of 700 competitors. The following year, the brothers incorporated as a business and began selling the sauce to consumers. [2]

The Raymonds sold the business in 2005 to Ken's Foods for $30 million. [3] At the time, the brand was earning $30 million in revenue and had 21% total US market share. [4] By 2008, the sauce had become the second best-selling barbecue sauce in the United States. [5]

Despite selling the sauce business, Dave Raymond retained the rights to the name "Sweet Baby Ray's", [6] and currently operates two restaurants under the name located in Chicago. [5]

After an interview with Mark Zuckerberg in 2021 where a bottle of Sweet Baby Ray's sauce was seen in the background, media mentions of the brand name were worth $2 million dollars. [7]

Currently, there are 26 varieties of Sweet Baby Ray's sauces. [8] They range from sweet to spicy, and even branch into other mustard varieties. In 2020, the brand released a no sugar added line of sauces, which was expanded in 2021. [9]

In March 2022, Mashed released the results of a survey of 695 people. Over 48% of them ranked Sweet Baby Ray's as their favorite barbecue sauce. The sauce that was ranked second in the survey was selected by just over 15% of the respondents. [10]

Related Research Articles

<span class="mw-page-title-main">Heinz</span> American food processing company known for its ketchup and condiments

The H. J. Heinz Company was an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures a couple thousand food products in plants on six continents, and markets these products in more than 200 countries and territories. The company claims to have 150 number-one or number-two brands worldwide. Heinz ranked first in ketchup in the US with a market share in excess of 50%; the Ore-Ida label held 46% of the frozen potato sector in 2003.

<span class="mw-page-title-main">Cuisine of the Midwestern United States</span> Regional cuisine of the United States

The cuisine of the American Midwest draws its culinary roots most significantly from the cuisines of Central, Northern and Eastern Europe, and Indigenous cuisine of the Americas, and is influenced by regionally and locally grown foodstuffs and cultural diversity.

<span class="mw-page-title-main">Arlington Heights, Illinois</span> Village in Illinois, United States

Arlington Heights is a village in Cook County, Illinois, United States. A northwestern suburb of Chicago, it lies about 25 miles (40 km) northwest of the city's downtown. As of the 2020 census, the village's population was 77,676, making it the 15th-most populous municipality in Illinois.

<span class="mw-page-title-main">Mount Prospect, Illinois</span> Village in Illinois, United States

Mount Prospect is a village in Elk Grove and Wheeling Townships in Cook County, Illinois, about 20 miles (32 km) northwest of downtown Chicago, and approximately 4 miles north of O'Hare International Airport. As of the 2020 census, the village had a total population of 56,852.

<span class="mw-page-title-main">Cheez-It</span> Baked cheese crackers

Cheez-It is a brand of cheese cracker manufactured by Kellanova through its Sunshine Biscuits division. Approximately 26 by 24 millimetres, the rectangular crackers are made with wheat flour, vegetable oil, cheese, skim milk, salt, and spices.

<span class="mw-page-title-main">St. Louis–style barbecue</span> Spare ribs dish

St. Louis–style barbecue refers to spare ribs associated with the St. Louis area. These are usually grilled rather than slow-cooked over indirect heat with smoke which is typically associated with the term "barbecue" in the United States. Often overshadowed by its more famous cousin, Kansas City–style barbecue, St. Louis–style barbecue struggles to distinguish itself from other city based styles of barbecue. Although St. Louis–style barbecue takes inspiration from other styles of barbecue it still retains its own distinct style.

<span class="mw-page-title-main">Mark Zuckerberg</span> American businessman (born 1984)

Mark Elliot Zuckerberg is an American businessman. He co-founded the social media service Facebook and its parent company Meta Platforms, of which he is chairman, chief executive officer and controlling shareholder.

<span class="mw-page-title-main">Hot dog variations</span> Ways to serve the "hot dog" style of sausage from around the world

Different areas of the world have local variations on the hot dog, in the type of meat used, the condiments added, and its means of preparation.

<span class="mw-page-title-main">Culture of Chicago</span> Culture surrounding the American city of Chicago, Illinois

The culture of Chicago, Illinois is known for the invention or significant advancement of several performing arts, including improvisational comedy, house music, industrial music, blues, hip hop, gospel, jazz and soul.

<span class="mw-page-title-main">Bull's-Eye Barbecue Sauce</span> Barbacue sauce by Kraft

Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada. It is also the official BBQ sauce of the Calgary Stampede.

<span class="mw-page-title-main">Barbecue sauce</span> Sauce used as a marinade, basting, topping, or condiment

Barbecue sauce is a sauce used as a marinade, basting, condiment, or topping for meat cooked in the barbecue cooking style, including pork, beef, and chicken. It is a ubiquitous condiment in the Southern United States and is used on many other foods as well.

<span class="mw-page-title-main">Heinz Tomato Ketchup</span> Brand of tomato ketchup

Heinz Tomato Ketchup is a brand of ketchup manufactured by the H. J. Heinz Company, a division of the Kraft Heinz Company.

<span class="mw-page-title-main">Vegetarian bacon</span> Vegetarian food emulating bacon

Vegetarian bacon, also referred to as veggie bacon, vegan bacon, vegan rashers, vacon, or facon, is a plant-based imitation of bacon.

<span class="mw-page-title-main">Mumbo sauce</span> American regional sauce

Mumbo sauce or mambo sauce is a condiment developed and popularized at take-out restaurants in Washington, D.C.. The red-orange sauce is similar to barbecue sauce, but somewhat sweeter, and also somewhat spicier or more sour. It is put onto fried chicken wings, french fries, fried jumbo shrimp, and fried rice. The origin and ingredients of Mumbo sauce are subject to great dispute. It is often compared to Chicago mild sauce, found at take-out restaurants in that city’s predominantly Black neighborhoods.

<span class="mw-page-title-main">Hoisin sauce</span> Sauce commonly used in Chinese cuisine

Hoisin sauce is a thick, fragrant sauce commonly used in Cantonese cuisine as a glaze for meat, an addition to stir fry, or as dipping sauce. It is dark-coloured, sweet and salty. Although regional variants exist, hoisin sauce usually includes soybeans, fennel, red chili peppers, and garlic. Vinegar, five-spice powder, and sugar are also commonly added.

<span class="mw-page-title-main">Meta Platforms</span> American multinational technology conglomerate

Meta Platforms, Inc., doing business as Meta, and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. Meta ranks among the largest American information technology companies, alongside other Big Five corporations Alphabet (Google), Amazon, Apple, and Microsoft. The company was ranked #31 on the Forbes Global 2000 ranking in 2023. In 2022, Meta was the company with the third-highest expenditure on research and development worldwide, with R&D expenditure amounting to US$35.3 billion.

<span class="mw-page-title-main">Lem's Bar-B-Q</span> Restaurant in Illinois, U.S.

Lem's Bar-B-Q is a barbecue restaurant in the Chatham community of Chicago, Illinois, in the United States. The restaurant is known for its rib tips, which Eater has described as Chicago's "most famous rib tips."

<span class="mw-page-title-main">Bridge City Pizza</span> Restaurant in Portland, Oregon, U.S.

Bridge City Pizza is a pizzeria and sandwich restaurant in Portland, Oregon's Woodstock neighborhood, in the United States.

References

  1. "'Sweet Baby' Raymond would rather help inner city kids". Daily Herald . Arlington Heights, Illinois. October 16, 2016. Archived from the original on October 21, 2020. Retrieved January 6, 2020.
  2. Kornecki, Lynne (September 2, 1990). "Sauced to Sell". Chicago Tribune . Archived from the original on April 7, 2022. Retrieved January 6, 2020.
  3. "SWEET BABY RAY'S - Trademark Details". Justia Trademarks. Archived from the original on 2023-03-11. Retrieved 2023-03-11.
  4. Chamberlain, Chris (April 9, 2012). "Introducing America's Sauce Bosses". Food Republic. Archived from the original on April 12, 2021. Retrieved January 6, 2020.
  5. 1 2 Pizek, Jeff (June 27, 2008). "Sweet Baby Ray's". Daily Herald. Arlington Heights, Illinois. p. 38. Archived from the original on May 7, 2022. Retrieved January 6, 2020.
  6. Corso, Rochelle (October 19, 2005). "Creator of famous barbecue sauce opens restaurant". Daily Herald. Arlington Heights, Illinois. pp. 5–2. Archived from the original on May 7, 2022. Retrieved January 6, 2020.
  7. Mac, Ryan (29 October 2021). "Mark Zuckerberg Got a Bit Meta in His Meta Presentation". The New York Times. Archived from the original on 11 March 2023. Retrieved 11 March 2023.
  8. "All Sauces". Sweet Baby Ray's. Archived from the original on 11 March 2023. Retrieved 11 March 2023.
  9. "Sweet Baby Ray's Expands Popular "Ray's No Sugar Added" Line with Two New Sauces". PRNewswire (Press release). PR Newswire. Archived from the original on 11 March 2023. Retrieved 11 March 2023.
  10. Struble, Cristine (March 8, 2022). "The Best Brand Of Barbecue Sauce, According To 48% Of People". Mashed . Archived from the original on March 13, 2022. Retrieved March 12, 2022.