T.R.I.P. | |
---|---|
Studio album by | |
Released | February 1, 2017 |
Genre | Rock |
Label | Self-released |
Producer | Benny Grotto |
T.R.I.P. (pronounced "trip") is the fourth full-length album from The Lights Out. It was pre-released on November 12, 2016, [1] on specially-formulated cans of craft beer brewed by Aeronaut Brewing Co., with its released digitally on February 1, 2017.
The Lights Out is a rock band that formed in 2005 in Boston, Massachusetts. A band not signed to a major record label, they have nevertheless been able to sustain themselves, self-releasing a string of EPs and full-length albums since 2007.
The album is a collection of stories about traveling through alternate dimensions, [2] with every song presented as a report back from another reality The Lights Out has visited. [3] The beer can, meanwhile, contains a set of instructions for drinkers to take over the phenomenon of the social media, a phenomenon that triggered a response from the band, telling the drinker what an alternate reflection of themselves is doing right now in a parallel world; the instructions are accompanied by a link to the album's digital site. [4]
The beer is an Imperial Session IPA [5] crafted to pair with the music. [6]
T.R.I.P. is an acronym for The Reckonings In Pandimensionality. It is the first studio album ever released on a can of beer. [7] With T.R.I.P, the band is reportedly aiming to reintroduce the physical discovery of music that they feel has been lost in the digital age and create a full sensory experience for the listener. [8]
Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and the third most popular drink overall after water and tea. Beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize (corn), and rice are also used. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilizing agent. Other flavouring agents such as gruit, herbs, or fruits may be included or used instead of hops. In commercial brewing, the natural carbonation effect is often removed during processing and replaced with forced carbonation.
The Boston Beer Company is a brewer founded in 1984. Boston Beer Company's first brand of beer was named Samuel Adams after Founding Father Samuel Adams, an American revolutionary patriot. The company launched Angry Orchard brand hard ciders in 2012.
Beer in China has become increasingly popular in the last century due to the popularity of local and imported brands. Chinese beer has also seen a rise in popularity internationally in the last few decades. While most Chinese beers are pale lagers, other styles are occasionally found, such as Tsingtao Dark Beer.
A microbrewery or craft brewery is a brewery that produces small amounts of beer, typically much smaller than large-scale corporate breweries, and is independently owned. Such breweries are generally characterized by their emphasis on quality, flavor and brewing technique.
Pabst Blue Ribbon is an American lager beer sold by Pabst Brewing Company, established in Milwaukee, Wisconsin, in 1844 and currently based in Los Angeles. Originally called Best Select, and then Pabst Select, the current name comes from the blue ribbons tied around the bottle neck between 1882 and 1916.
Rainier Brewing Company (1878–1999) was a Seattle, Washington, company that brewed Rainier Beer, a popular brand in the Pacific Northwest of the United States. Although Rainier was founded in 1884, the Seattle site had been brewing beer since 1878. The beer is no longer brewed in Seattle, nor is the company owned locally. In the late 1990s, the company was sold to Stroh's, then to Pabst Brewing Company, though Miller contract brews most of Pabst's beers. The brewery was closed by Pabst in 1999 and sold.
The New Glarus Brewing Company is an American brewery founded in 1993. Located in New Glarus, Wisconsin, it is an independently owned craft brewery. New Glarus Brewing Company is the 16th largest craft brewer and 25th largest overall brewing company in the United States.
Wychwood Brewery is a brewery in Witney, Oxfordshire, England, owned by Refresh UK, a subsidiary of Marston's. The company's flagship brand is Hobgoblin, a 5.2% abv brown ale, described by Wychwood as a "Ruby beer".
Grain Belt is a brand of beer brewed in the American state of Minnesota, by the August Schell Brewing Company. The beer has been produced in a number of varieties. Grain Belt Golden was the original style introduced in 1893. The current offerings are: Grain Belt Premium, first introduced in 1947; Grain Belt Premium Light; Grain Belt Nordeast, introduced in April 7, 2010; and the newest offering, Grain Belt Lock & Dam, introduced in 2016. It was originally produced by the Minneapolis Brewing Company which formed with the merger of four smaller brewers in 1891. Soon after introduction, Grain Belt became the company's flagship product. It was brewed at the original Grain Belt brewery in Minneapolis, Minnesota until 1976. A series of other owners followed, and Schell took over the product line in 2002.
Beer in Japan comes mostly from the four major beer producers in Japan: Asahi, Kirin, Sapporo, and Suntory, producing mainly pale-colored light lagers with an alcohol strength of around 5.0% ABV. Pilsner style lagers are the most commonly produced beer style in Japan, but beer-like beverages, made with lower levels of malts called happoshu or non-malt happōsei have captured a large part of the market, as tax is substantially lower on these products.
Beer, called maekju in Korean, was first introduced to Korea in the early 20th century. Seoul's first beer brewery opened in 1908. Two current major breweries date back to the 1920s. The third brewery established in Korea, Jinro Coors Brewery, was founded in the 1990s. It was later acquired by Oriental Breweries (OB). Hite Breweries's former name was Chosun Breweries, which was established in 1933. The company changed their name to Hite Breweries in 1998. OB Breweries established as Showa Kirin Breweries in 1933. The company changed their name to OB Breweries in 1995.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Beer in Northern Ireland has been influenced by immigration, especially from Scotland and the drinking habits in Ireland until the partition of Ireland. Whiskey drinking was always a tradition with Guinness from Dublin being a strong influence in the style of beer drunk in the 19th and 20th centuries. Brewing traditions almost ceased to exist as smaller breweries closed, or were taken over, and then the large breweries in turn closed down their facilities. The Campaign for Real Ale (CAMRA) was founded in 1971 however it was 10 years before the first new brewery, Hilden Brewing, opened its doors.