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General Information
Format: Variety Show
Created by: "Nithi Smudkochorn" and "Suchart Smudkochorn"
Developed by: The Firm Entertainment Co., Ltd.
Starring by: "Nithi Smudkochorn" and "Krek Chiller"
Country of origin: Thailand
Language(s): Thai
Production
Executive producers: "Chusak Taekitjumroon" and "Parinya Lerdupatum"
Camera setup: Multi-camera
Running time: 60 minutes
Broadcast
Original channel: Thai Independent Television (TITV)
Timing: Saturdays, 4 - 5 p.m.
TV ARSA (Thai : ทีวีอาสา) is a Thai variety show produced by The Firm Entertainment Co., Ltd. Its goal is to seek for any kind of problems happening in Thailand and help solving them in a creative way. "TV ARSA" slogan is "No matter how small or big the problem is, we're there to help you out". There are three main contents or breaks; (1) ARSA PR, (2) DARA ARSA, and (3) ARSA HERO.
Break 1: ARSA PR (Thai : อาสาโฆษณาให้)
The first break briefly promotes a person's life and his/her work by focusing on the creativity of his/her job, such as family-made products, new Thai brands, and other interesting ideas of doing business and making things happen. The aspect of this break is to inspire Thai people to create their own unique businesses or develop fresh ideas in their working environment.
Break 2: DARA ARSA (Thai : ดาราอาสา)
The second break usually represents in the form of VTR (Video Tape Recording) outdoor activities and social works, helping Thai people to deal with their problems in a creative way. The content in this break is light, fun, and interesting because it is mainly hosted by a group of celebrities, including actors, actresses, singers, and other volunteers.
Break 3: ARSA HERO (Thai : คนอาสา)
The last break promotes the program's 'Hero' of the week. "TV ARSA" rewards a person or a group of people with an outstanding social work background. This person might not be famous like a superstar or publicly well-known but he/she is a great 'Hero' in the heart of Thai people.
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
A polymath or polyhistor is an individual whose knowledge spans many different subjects, known to draw on complex bodies of knowledge to solve specific problems.
Creativity is the ability to form novel and valuable ideas or works using your imagination. Products of creativity may be intangible or a physical object. Creativity may also describe the ability to find new solutions to problems, or new methods of performing a task or reaching a goal. Creativity, therefore, enables people to solve problems in new or innovative ways.
Simon Robert Fuller is a British entrepreneur, artist manager, and film and television producer. He is the creator of the Idols TV format, including the UK series Pop Idol and the American series American Idol.
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production. The term was popularized by advertising executive Alex Faickney Osborn in the classic work Applied Imagination (1953).
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A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being. This may include maximizing social impact alongside profits for co-owners.
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creative director positions are often found within the music, film, video game, fashion, marketing, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well.
Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned newspapers, magazines, television stations, and websites. Its publications had a readership of more than 120 million and paid circulation of more than 40 million, and its websites had nearly 135 million monthly unique visitors. Its broadcast television stations reached 11% of U.S. households.
The title Chief Creative Officer (CCO) typically describes the highest-ranking position of a creative team within a media company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing, media, and branding associated with the organization. The CCO may also be charged with managing, developing, and leading one or multiple teams of creative directors, art directors, designers, and copywriters. They may also have charge over long-term planning related to intellectual property owned by the company, as in the case of Marvel Comics/Marvel Studios, DC Comics/DC Studios, or the WWE.
RS Group is a Thai entertainment and media company formed in 1982. Its core business categories are commerce business and media and entertainment business. The commerce brands are RS Mall and Lifestar Co., Ltd., and the media and entertainment brands are Thai television Channel 8, COOLISM radio station and RS Music.
Kantana Group is a production company established in Bangkok, Thailand in 1951 by Pradit and Somsook Kaljaruek. Kantana took its first step from radio dramas to films, television dramas, variety programs, and eventually moved on to become an integrated entertainment company.
Breaking Bad is an American crime drama television series created and produced by Vince Gilligan for AMC. Set and filmed in Albuquerque, New Mexico, the series follows Walter White, an underpaid, dispirited high-school chemistry teacher struggling with a recent diagnosis of stage-three lung cancer. White turns to a life of crime and partners with a former student, Jesse Pinkman, to produce and distribute methamphetamine to secure his family's financial future before he dies, while navigating the dangers of the criminal underworld. Breaking Bad premiered on AMC on January 20, 2008, and concluded on September 29, 2013, after five seasons consisting of 62 episodes.
Kerry McCluggage is an American television and film production executive who developed and produced such iconic shows as Miami Vice, Cheers , and Law & Order. He served as President of Universal Television for about 10 years in the 1980s, then became Chairman of Paramount Television Group in the 1990s for a similar period. He was a co-founder of United Paramount Network (UPN). In 2002, he formed an independent production company, Craftsman Films, developing motion picture and television content.
Dolphin Entertainment, Inc. is an American entertainment marketing and production company that is located in Coral Gables, Florida. It was founded in 1996 by CEO Bill O'Dowd. Dolphin produces children and young-adult-targeted television shows and movies.
Gogglebox is a British reality television series created by Stephen Lambert, Tania Alexander and Tim Harcourt, and broadcast on Channel 4. The series documents families and groups of friends around the United Kingdom who are filmed for their observations and reactions to the previous week's television from their own homes. The first series launched on 7 March 2013, and the twenty-fourth series began airing on 13 September 2024. The show was narrated by Caroline Aherne from its launch until her death in July 2016, after which Craig Cash took over.
Lenny Stern is a founding partner of creative marketing communication agency SS+K, the advertising agency that created the youth campaigns for the Barack Obama presidential campaigns of 2008 and 2012, credited with providing the decisive margins that resulted in Obama victories in each year. Stern and his company are also known for developing the yellow LIVESTRONG bracelet and messaging for the Lance Armstrong Foundation.
Krisana Lalai is the president of Friendly Design for All Foundation, a human rights activist, journalist and TV host in Thailand. Krisana is a founder and chairman of the Friendly Design for All foundation, an organization promoting equal rights on accessibility. As a TV host, he broadcasts content raising awareness of equal rights on accessibility and promoting his organization.
Thailand Creative & Design Center is a public resource center in Thailand focused on the design and creative industries. It was founded in 2004 as part of the Office of Knowledge Management and Development, a government-owned public organization, and opened on 14 November 2005. Its oversight was transferred to the newly created Creative Economy Agency in 2018.
