The Dodge Victory Hour

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The Dodge Victory Hour, one of radio's first variety shows, debuted on NBC in January 1928. The premiere was produced at a cost of $67,600 (about $923,000 in 2013).

The show starred Will Rogers, Paul Whiteman and his orchestra, Fred Stone and Al Jolson in a 47-station coast-to-coast program with Jolson in New Orleans, Stone in Chicago and Whiteman in New York. From his home in Beverly Hills, Will Rogers did a Coolidge imitation, the first time a President was imitated on radio.

Will Rogers American humorist and entertainer

William Penn Adair Rogers was an American stage and motion picture actor, vaudeville performer, American cowboy, humorist, newspaper columnist, and social commentator from Oklahoma. He was a Cherokee citizen born in the Cherokee Nation, Indian Territory.

Paul Whiteman American jazz musician and radio personality

Paul Samuel Whiteman was an American bandleader, composer, orchestral director, and violist.

Fred Stone American actor

Fred Andrew Stone was an American actor. Stone began his career as a performer in circuses and minstrel shows, went on to act on vaudeville, and became a star on Broadway and in feature films, which earned him a star on the Hollywood Walk of Fame.

Sponsored by Dodge's new Victory Six automobile, the program reached an audience estimated at 35 million, the largest since Charles Lindbergh's return in 1927. The following day, The New York Times headlined: "All America Used As a Radio Studio".

Dodge is an American brand of automobile manufactured by FCA US LLC, based in Auburn Hills, Michigan. Dodge vehicles currently include performance cars, though for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.

Charles Lindbergh American aviator, author, inventor, explorer, and social activist

Charles Augustus Lindbergh was an American aviator, military officer, author, inventor, explorer, and environmental activist. At age 25 in 1927, he went from obscurity as a U.S. Air Mail pilot to instantaneous world fame by winning the Orteig Prize: making a nonstop flight from Roosevelt Field, Long Island, New York, to Paris, France. Lindbergh covered the ​33 12-hour, 3,600-statute-mile (5,800 km) flight alone in a single-engine purpose-built Ryan monoplane, the Spirit of St. Louis.

<i>The New York Times</i> Daily broadsheet newspaper based in New York City

The New York Times is an American newspaper based in New York City with worldwide influence and readership. Founded in 1851, the paper has won 125 Pulitzer Prizes, more than any other newspaper. The Times is ranked 17th in the world by circulation and 2nd in the U.S.

Two months later came a follow-up. The second Dodge Victory Hour was broadcast in March 1928, once again with Hollywood stars and Whiteman's band. To reach an even larger audience, United Artists installed extra speakers in theaters. [1]

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