Traction (company)

Last updated
Traction, LLC
IndustryGraphic Design, Branding Agency
FoundedMarch 1, 2007 (2007-03-01)
FounderTony Neary
Headquarters,
United States
Key people
Richard Groot (Owner)
Becca Birckhead (Accounts Manager)
Tina Goorhouse (Production)
Katherine Monasterio (Wordsmith)
Candy Niemeyer (Interactive)
Ben Steinbrunner (Interactive)
Emily Webb (Interactive)
Website teamtraction.com

Traction is a branding agency located in Cincinnati, Ohio. They produced identity development work for a variety of local, national, and international brands.

A branding agency is a firm that specializes in creating and launching brands, and rebranding. The role of a branding agency is to create, plan and manage branding strategies for clients, including support in advertising and other forms of promotion.

History

Anthony "Tony" James Neary, a designer and illustrator, founded Traction in March 2007. The first year, the 400-square-foot office in the Over-the-Rhine region of Cincinnati often went without overhead lights to keep energy costs down. Neary's first big project with Traction was rebranding the Enjoy the Arts campaign, [1] which garnered much local attention for its ability to be a “living brand” while promoting the arts in Cincinnati. In 2014, Neary sold the business to partner Richard Groot.

Over-the-Rhine neighborhood in Cincinnati, Ohio

Over-the-Rhine is a neighborhood in Cincinnati. Historically, Over-the-Rhine has been a working-class neighborhood. It is also believed to be one of the largest, most intact urban historic districts in the United States.

Organization

Traction moved to their most recent location on Race Street in Cincinnati, Ohio in 2008, and had developed brand design for some of the world's most successful and influential businesses. Traction's identity development portfolio includes the NBA, NFL, NASCAR, the National Baseball Hall of Fame and Museum, the UIFL, downtown Cincinnati festivals like Oktoberfest Zinzinnati and Taste of Cincinnati, and much more. They developed branding for almost every team in the Ultimate Indoor Football League, [2] created packaging design for the Kroger Company, and had worked on a number of projects for Procter & Gamble.

The National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing. Its three largest or National series are the Monster Energy NASCAR Cup Series, the Xfinity Series, and the Gander Outdoors Truck Series. Regional series include the NASCAR K&N Pro Series East and West, the Whelen Modified Tour, NASCAR Pinty's Series, NASCAR Whelen Euro Series, and NASCAR PEAK Mexico Series. NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states as well as in Canada, Mexico, and Europe. NASCAR has presented races at the Suzuka and Motegi circuits in Japan, and the Calder Park Thunderdome in Australia. NASCAR also ventures into eSports via the PEAK Antifreeze NASCAR iRacing Series and a sanctioned ladder system on that title.

National Baseball Hall of Fame and Museum Professional sports hall of fame in New York, U.S.

The National Baseball Hall of Fame and Museum is an American history museum and hall of fame, located in Cooperstown, New York, and operated by private interests. It serves as the central point for the study of the history of baseball in the United States and beyond, displays baseball-related artifacts and exhibits, and honors those who have excelled in playing, managing, and serving the sport. The Hall's motto is "Preserving History, Honoring Excellence, Connecting Generations."

Oktoberfest Zinzinnati

Oktoberfest Zinzinnati is an annual weekend festival in the city of Cincinnati, Ohio. Based on the original German Oktoberfest, it is billed as the largest Oktoberfest celebration in the United States. First held in 1976, it attracts an estimated 500,000 visitors every year in late September. It is held along six blocks of Downtown Cincinnati. As of 2016, Oktoberfest is held on 3rd Street to clear room for Cincinnati Streetcar operations.

Awards & Recognition

In 2011, the Cincinnati USA Regional Chamber of Commerce named Traction the Emerging Business of the Year. [3] The honor is awarded annually to small businesses operational five years or less as part of the Chamber's annual Small Business Excellence Awards. [4]

In the past, Traction has been featured on TheDieline.com (the definitive guide to excellence in package design), and in the Cincinnati Business Courier. Their designs have appeared in 5 of the 7 volumes of Logo Lounge (the world's premier logo publication). Tony Neary, on behalf of Traction, was a featured speaker in Cincinnati Mayor Mark Mallory’s Shop 52 Series on running a small business. [5]

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References

  1. "Archived copy". Archived from the original on 2012-12-20. Retrieved 2012-01-09.CS1 maint: Archived copy as title (link)
  2. "Archived copy". Archived from the original on 2010-12-22. Retrieved 2012-01-09.CS1 maint: Archived copy as title (link)
  3. "Archived copy". Archived from the original on 2012-07-24. Retrieved 2012-01-09.CS1 maint: Archived copy as title (link)
  4. http://www.cincinnatichamber.com/sbea/
  5. http://teamtraction.com/news/archives/123