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| Industry | Graphic Design, Branding Agency |
|---|---|
| Founded | March 1, 2007 |
| Founder | Tony Neary |
| Headquarters | , United States |
Key people | Richard Groot (Owner) Becca Birckhead (Accounts Manager) Tina Goorhouse (Production) Katherine Monasterio (Wordsmith) Candy Niemeyer (Interactive) Ben Steinbrunner (Interactive) Emily Webb (Interactive) |
| Website | teamtraction |
Traction is a branding agency located in Cincinnati, Ohio. They produced identity development work for a variety of local, national, and international brands.
A branding agency is a firm that specializes in creating and launching brands, and rebranding. The role of a branding agency is to create, plan and manage branding strategies for clients, including support in advertising and other forms of promotion.
Anthony "Tony" James Neary, a designer and illustrator, founded Traction in March 2007. The first year, the 400-square-foot office in the Over-the-Rhine region of Cincinnati often went without overhead lights to keep energy costs down. Neary's first big project with Traction was rebranding the Enjoy the Arts campaign, [1] which garnered much local attention for its ability to be a “living brand” while promoting the arts in Cincinnati. In 2014, Neary sold the business to partner Richard Groot.
Over-the-Rhine is a neighborhood in Cincinnati. Historically, Over-the-Rhine has been a working-class neighborhood. It is also believed to be one of the largest, most intact urban historic districts in the United States.
Traction moved to their most recent location on Race Street in Cincinnati, Ohio in 2008, and had developed brand design for some of the world's most successful and influential businesses. Traction's identity development portfolio includes the NBA, NFL, NASCAR, the National Baseball Hall of Fame and Museum, the UIFL, downtown Cincinnati festivals like Oktoberfest Zinzinnati and Taste of Cincinnati, and much more. They developed branding for almost every team in the Ultimate Indoor Football League, [2] created packaging design for the Kroger Company, and had worked on a number of projects for Procter & Gamble.
The National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing. Its three largest or National series are the Monster Energy NASCAR Cup Series, the Xfinity Series, and the Gander Outdoors Truck Series. Regional series include the NASCAR K&N Pro Series East and West, the Whelen Modified Tour, NASCAR Pinty's Series, NASCAR Whelen Euro Series, and NASCAR PEAK Mexico Series. NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states as well as in Canada, Mexico, and Europe. NASCAR has presented races at the Suzuka and Motegi circuits in Japan, and the Calder Park Thunderdome in Australia. NASCAR also ventures into eSports via the PEAK Antifreeze NASCAR iRacing Series and a sanctioned ladder system on that title.
The National Baseball Hall of Fame and Museum is an American history museum and hall of fame, located in Cooperstown, New York, and operated by private interests. It serves as the central point for the study of the history of baseball in the United States and beyond, displays baseball-related artifacts and exhibits, and honors those who have excelled in playing, managing, and serving the sport. The Hall's motto is "Preserving History, Honoring Excellence, Connecting Generations."
Oktoberfest Zinzinnati is an annual weekend festival in the city of Cincinnati, Ohio. Based on the original German Oktoberfest, it is billed as the largest Oktoberfest celebration in the United States. First held in 1976, it attracts an estimated 500,000 visitors every year in late September. It is held along six blocks of Downtown Cincinnati. As of 2016, Oktoberfest is held on 3rd Street to clear room for Cincinnati Streetcar operations.
In 2011, the Cincinnati USA Regional Chamber of Commerce named Traction the Emerging Business of the Year. [3] The honor is awarded annually to small businesses operational five years or less as part of the Chamber's annual Small Business Excellence Awards. [4]
In the past, Traction has been featured on TheDieline.com (the definitive guide to excellence in package design), and in the Cincinnati Business Courier. Their designs have appeared in 5 of the 7 volumes of Logo Lounge (the world's premier logo publication). Tony Neary, on behalf of Traction, was a featured speaker in Cincinnati Mayor Mark Mallory’s Shop 52 Series on running a small business. [5]

Mr Kipling is a brand of cakes, pies and baked goods marketed in the United Kingdom and Ireland. It was introduced in May 1967, to sell cakes of a local baker's standard to supermarkets, and grew to become the United Kingdom's largest cake manufacturer by 1976. The trademark is owned by Premier Foods, after its acquisition of Ranks Hovis McDougall (RHM) in 2007.
The Lantern is the official, daily student-published university newspaper at The Ohio State University. It is one of the largest campus newspapers in the United States, reaching a circulation of 15,000.
Pull&Bear is a Spanish clothing and accessories retailer based in Narón, Galicia. It was founded in 1986 as New Wear, S.A. and it was officially launched as Pull & Bear in 1991. It is part of Inditex, owner of Zara and Oysho brands. The company began to sell through an online store in September 2011.
Business Professionals of America (BPA) is a career and technical student organization that is headquartered in Columbus, Ohio. BPA aims to develop leadership, academic, and technological skills in the workplace among students and leaders within the community. BPA's colors are navy blue, tan, and red.
Peden Stadium is an American football stadium on the campus of Ohio University in Athens, Ohio. Situated on the banks of the Hocking River with a seated capacity of 27,000. Peden Stadium has been the home of the Ohio Bobcats football team since 1929 and has often been cited as one of the most picturesque venues in college football. It is the oldest college football venue in the Mid-American Conference and among the oldest in the nation. Peden Stadium has been designated as an official Ohio historical site.
According to the U.S. Census Bureau, the Columbus, OH Metropolitan Statistical Area is the metropolitan area centered on the U.S. city of Columbus, Ohio. It includes the counties of Delaware, Fairfield, Franklin, Hocking, Licking, Madison, Morrow, Perry, Pickaway, and Union. The population of the MSA is 2,078,725 according to 2017 census estimates, making Greater Columbus the 32nd most populous metropolitan area in the United States, the largest metro area entirely in Ohio, and the second largest in Ohio behind the Cincinnati Metropolitan Statistical Area which includes areas of Kentucky and Indiana.

Logoworks is an online graphic design company that specializes in logo design, web design, and other advertising services primarily for small businesses. The company offers graphic design and related services to its customers through an interactive online process that connects customers with Logoworks’ proprietary designer community.
Esko, formerly called EskoArtwork, is a graphic arts company producing prepress software and hardware for the packaging and labels, sign and display and publishing industries.
Marco Marsan is a Canadian-born American author and founder of an innovation and branding consultancy. He wrote the novel The Lion's Way, and the non-fiction works: Who Are You When Nobody's Looking and Think Naked: Childlike Brilliance in the Rough Adult World. He was named one of America's Top Out of the Box thinkers by the Mazda Corporation in 1999. Marco Marsan has also made appearances on The View and The Montel Williams Show.
Perkins+Will is an American architecture and design firm established in 1935.
MeasureNet Technology Ltd. is a private, limited liability partnership based in Cincinnati, Ohio manufacturing the MeasureNet System: a brand of network-based electronic data acquisition interface for science teaching laboratories.
La Brea Bakery is a retail bakery, restaurant operator, and an industrial baking company started in Los Angeles, California. Since opening its flagship store on 468 S La Brea Avenue in 1989, La Brea has opened two much larger bakeries in Van Nuys, California, and Swedesboro, New Jersey, to serve wholesale clients. It also sells its products in the United Kingdom and Ireland. La Brea is one of the USA's largest sellers of fresh bread. Since 2001 La Brea has been owned by Aryzta AG, the largest bakery company in the world.
Dow Design is a New Zealand brand design company based in Auckland.
Therman Statom is an American Studio Glass artist whose primary medium is sheet glass. He cuts, paints, and assembles the glass - adding found glass objects along the way – to create three-dimensional sculptures. Many of these works are large in scale. Statom is known for his site-specific installations in which his glass structures dwarf the visitor. Sound and projected digital imagery are also features of the environmental works.
A sound trademark is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services.
John F. Barrett is the American chairman, president and chief executive officer of Western & Southern Financial Group. Barrett has served as CEO since 1994 and as president since 1989. Under Barrett's leadership, Western & Southern has grown from a small Midwestern life insurance company founded in 1888 into a national financial services enterprise and has doubled in size every five years for the past 15 years. Western & Southern has assets owned, managed and under care in excess of $60 billion as of March 2013 and is one of the eight highest-rated life insurance groups in the world, based on its Standard & Poor's rating.
Disney Channel is the French language edition of the Disney Channel, owned by the Walt Disney Company. It was launched in March 1997, primarily on the CanalSat platform.
Christophe Pradère is a French designer born in Grenoble, France, on 6 February 1965.