Trio (Indian soft drink)

Last updated
Trio
Type Soft Drink
Distributor Kali Aerated Water Works
Country of origin India
Introduced 1968
Colour Orange
Related products Bovonto, Solo, Vibro
Website http://kalimarkbovonto.com/

Trio is a popular South Indian soft drink, especially popular in Tamil Nadu. [1]

South India Group of Southern Indian states

South India is the area including the five Indian states of Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana, as well as the three union territories of Lakshadweep, Andaman and Nicobar Islands and Puducherry, occupying 19% of India's area. Covering the southern part of the peninsular Deccan Plateau, South India is bounded by the Bay of Bengal in the east, the Arabian Sea in the west and the Indian Ocean in the south. The geography of the region is diverse with two mountain ranges–the Western and Eastern Ghats, bordering the plateau heartland. Godavari, Krishna, Kaveri, Tungabhadra and Vaigai rivers are important non-perennial sources of water. Chennai, Bangalore, Hyderabad, Trivandrum, Coimbatore Visakhapatnam, Madurai and Kochi are the largest urban areas.

Soft drink sweetened non-alcoholic drink, often carbonated

A soft drink is a drink that typically contains carbonated water, a sweetener, and a natural or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute, or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives, and/or other ingredients.

Tamil Nadu State in Southern India

Tamil Nadu is one of the 29 states of India. Its capital and largest city is Chennai. Tamil Nadu lies in the southernmost part of the Indian subcontinent and is bordered by the union territory of Puducherry and the South Indian states of Kerala, Karnataka, and Andhra Pradesh. It is bounded by the Eastern Ghats on the north, by the Nilgiri Mountains, the Meghamalai Hills, and Kerala on the west, by the Bay of Bengal in the east, by the Gulf of Mannar and the Palk Strait on the southeast, and by the Indian Ocean on the south. The state shares a maritime border with the nation of Sri Lanka.

It is manufactured and marketed by Kali Mark (Kalis Sparkling Water P Ltd.) It is a lesser known Kali Mark soda due to the focus on Bovonto.

Bovonto is a soft drink popular in Tamil Nadu with a select fan following

It is marketed as a citric, juicy, orange drink that combines fresh orange with ice. The soda appears as bright orange. [2]

Orange (fruit) citrus fruit

The orange is the fruit of the citrus species Citrus × sinensis in the family Rutaceae. It is also called sweet orange, to distinguish it from the related Citrus × aurantium, referred to as bitter orange. The sweet orange reproduces asexually ; varieties of sweet orange arise through mutations.

Orange (colour) color, located between red and yellow in the spectrum of light

Orange is the colour between yellow and red on the spectrum of visible light. Human eyes perceive orange when observing light with a dominant wavelength between roughly 585 and 620 nanometres. In painting and traditional colour theory, it is a secondary colour of pigments, created by mixing yellow and red. It is named after the fruit of the same name.

The soda is one of the few indigenous sodas that survived the take-over by Coca-Cola and Pepsi during the mid 1990s. It is sold alongside other sodas such as Bovonto, Solo, and Vibro.

Coca-Cola Carbonated soft drink

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961.

History

Trio came into existence in 1968. [3] Trio was used alongside Bovonto to compete with Coca-Cola and Pepsi.

Related Research Articles

Cola A sweetened, carbonated soft drink

Cola is a sweetened, carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Most contain caffeine, which was originally sourced from the kola nut, leading to the drink's name, though other sources are now also used. Cola became popular worldwide after pharmacist John Pemberton invented Coca-Cola in 1886. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.

Fanta line of fruit flavored carbonated beverages

Fanta is a brand of fruit-flavored carbonated drinks created by The Coca-Cola Company and marketed globally. There are more than 100 flavours worldwide. The Fanta drink originated as a cola substitute in Nazi Germany under a World War II trade embargo for Coca-Cola ingredients in 1940.

Crush (soft drink) line of fruit flavored carbonated beverages

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda. Crush mainly competes with Coca-Cola's Fanta. It was created in 1911 by Canadian beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.

Dietdrinks are sugar-free, artificially sweetened versions of fizzy beverages with virtually no calories. They are generally marketed toward health-conscious people, diabetics, athletes, and other people who want to lose weight, improve physical fitness, or reduce their sugar intake. However, studies show that the marketed effectiveness of diet soft drinks is questionable.

Surge (drink) Norwegian brand of citrus soft drink

Surge is a citrus flavored soft drink first produced in the 1990s by The Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was later released in America as Surge. Lagging sales caused production to be ended in 2003 for most markets.

The Coca-Cola Company American multinational beverage corporation

The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia. The Coca-Cola formula and brand were fully bought with US$2,300 in 1889 by Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.

Double-Cola is the name of a carbonated soft drink. It is manufactured by The Double Cola Company, headquartered in Chattanooga, Tennessee.

Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. Its primary competitor is PepsiCo's Gatorade brands.

Orange soft drink

Orange soft drinks are carbonated orange drinks.

Slice (drink) line of fruit-flavored soft drink

Slice is a line of fruit-flavored soft drinks originally manufactured by PepsiCo and introduced in 1984 but discontinued by PepsiCo in the United States in the late 2000s. Slice was reintroduced in the United States and Canada by New Slice Ventures LLC, who acquired the trademark rights in those countries. Slice was also reintroduced in India by PepsiCo in 2008 as a Mango-flavoured fruit drink and currently advertised as Tropicana Slice.

Urge (drink) Citrus flavored soft drink

Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden. It is the predecessor of the American soft drink Surge, which was introduced in the USA in 1997. Urge was discontinued in Denmark and Sweden in 2001. In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch.

Cherry cola is a soft drink made by mixing cherry-flavored syrup into cola. It is a popular mixture that has been available at old-fashioned soda fountains for years. Several major soda manufacturers market their own version of the beverage, including Coca-Cola Cherry, Pepsi Wild Cherry and Cherry RC. There are also alcoholic drinks called cherry cola, containing Coca-Cola often with vodka and grenadine.

Citra (drink) lemon and lime flavoured soda

Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India. Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite.

Sunkist (soft drink) line of fruit flavored carbonated beverages

Sunkist is a brand of primarily orange flavored soft drinks launched in 1979.

References

  1. ↑ "Kalimark Bovonto". kalimarkbovonto.com. Retrieved 2017-06-13.
  2. ↑ "Kalimark Bovonto". kalimarkbovonto.com. Retrieved 2017-06-13.
  3. ↑ Kalimark. "Kalimark". www.kalis.in. Retrieved 2017-06-13.
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