Last updated

IndustrySocial / earned media measurement & analytics
HeadquartersSan Francisco
Key people
Chris Hart (CEO), Josh Pink (CRO)

trueAnthem Corp. is a social media analytics company based in San Francisco. The company launched on April 4, 2008.

Social media Internet services for sharing personal information and ideas

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:

  1. Social media are interactive Web 2.0 Internet-based applications.
  2. User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
  3. Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
  4. Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
Analytics discovery, interpretation, and communication of meaningful patterns in data

Analytics is the discovery, interpretation, and communication of meaningful patterns in data; and the process of applying those patterns towards effective decision making. In other words, analytics can be understood as the connective tissue between data and effective decision making, within an organization. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

San Francisco Consolidated city-county in California, US

San Francisco, officially City and County of San Francisco and colloquially known by its initialism SF, is a city in, and the cultural, commercial, and financial center of, Northern California. San Francisco is the 13th-most populous city in the United States, and the fourth-most populous in California, with 883,305 residents as of 2018. It covers an area of about 46.89 square miles (121.4 km2), mostly at the north end of the San Francisco Peninsula in the San Francisco Bay Area, making it the second-most densely populated large U.S. city, and the fifth-most densely populated U.S. county, behind only four of the five New York City boroughs. San Francisco is the 12th-largest metropolitan statistical area in the United States, with 4,729,484 people in 2018. With San Jose, it forms the fifth most populous combined statistical area in the United States, the San Jose–San Francisco–Oakland, CA Combined Statistical Area.

Business model

trueAnthem is an advertiser-supported, promotion, marketing, and online music distribution company focused on the monetization of social networks.

Monetization is a term used to describe various processes.

The company provides online and offline services to promote both independent and signed artists and bands. Leveraging the viral nature of information distribution on the Internet, music and video content is released for download via the company's proprietary trueWidget, which fans can grab and post to social network platforms or other websites.

An independent record label is a record label that operates without the funding of major record labels. Many artists begin their careers on independent labels.

Viral phenomena are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. They get their name from the way that viruses propagate. This has become a common way to describe how thoughts, information, and trends move into and through a human population. "Viral media" is another common term whose popularity has been fueled by the rapid rise of social network sites. Different from the "spreadable media", "viral media" uses viral metaphors of "infection" and "contamination", which means that audiences play as passive carriers rather than an active role to "spread" contents. Memes are one known example of informational viral patterns.

Social network Theoretical concept in sociology

A social network is a social structure made up of a set of social actors, sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.

The company matches brand advertisers with musicians, who introduce songs with short, personalized ads, allowing music to be shared legally and free.

trueAnthem is a product of the larger web 2.0 movement as it applies to the music industry and the evolving New Music Economy.

Web 2.0 World Wide Web sites that use technology beyond the static pages of earlier Web sites

Web 2.0 refers to websites that emphasizes user-generated content, ease of use, participatory culture and interoperability for end users.

New Music Economy is a term describing the emergent social, technical, political and economic context of the creative industries. This shift in context has been fueled by concurrent evolution within an ecosystem of interdependent technologies, institutions, and individuals; the result of which impacts the nature of creative property, identity, production, distribution and imagination.


Qtrax is a music service that offer ad-supported free music downloads. A major launch event held at the Cannes Music Festival in January 2008 fell flat when it was discovered that Qtrax had effectively signed no agreements with any of the four major music labels. Qtrax has signed with EMI & Universal Music Group for recording rights and EMI, Warner Chappell, Sony/ATV and UMG/BMG for publishing. Qtrax has over 800,000 tracks and whole albums can be downloaded in two minutes or less depending on your internet connection.

We7 is a UK based ad-supported music service co-founded by Peter Gabriel, a digital music pioneer. It offers free downloads and streaming from mixture of mainstream international artists and indie artists from Sony BMG, V2, Sanctuary Records, Big Fish Media, IRIS, InGrooves, BFM Digital and many other unsigned artists for tastemakers.

Ruckus Network is a free ad-supported online music service available to students at all American colleges. With its official launch in September 2004, Ruckus became the first online music service focused exclusively on the college market. Ruckus uses Microsoft's Windows Media DRM system, allowing the possibility of loading files onto compatible PlayForSure portable media players. Their service offers over three million tracks free to its users.

See also

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ARTISTdirect is an online digital media entertainment company. Founded in 1994, it owns several websites, including and These websites are a group of affiliate websites offering multimedia content, music news and information, communities organized around shared music interests, music-related specialty commerce and digital music services.

Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

PressPlay was the name of an online music store that operated from December 2001 until March 2003. It was created as a joint venture between Universal Music Group and Sony Music Entertainment in response to the popularity of Napster.

Google Ads Google

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Music industry companies and individuals that create and sell music and make money off of sales

The music industry consists of the companies and individuals that earn money by creating new songs and pieces and selling live concerts and shows, audio and video recordings, compositions and sheet music, and the organizations and associations that aid and represent music creators. Among the many individuals and organizations that operate in the industry are: the songwriters and composers who create new songs and musical pieces; the singers, musicians, conductors and bandleaders who perform the music; the companies and professionals who create and sell recorded music and/or sheet music ; and those that help organize and present live music performances.


SNOCAP was founded by Shawn Fanning, Jordan Mendelson, and Ron Conway. Other SNOCAP employees included music lawyer Christian Castle, the company's first General Counsel, and Ali Aydar, the company's Chief Operating Officer, who joined imeem after its acquisition of SNOCAP in April 2008.

MOG (online music) online music website

MOG was a paid subscription online music service and blog network, where subscribers could listen to and read about music. Subscribers could play tracks available in its catalog on a variety of digital devices, including computers, handheld devices, Sonos system and television. MOG also allowed users to access aggregated editorial content from music blogs, user posts, and in-house editors.

SpiralFrog was a music download service based in New York City that launched in the United States and Canada on September 17, 2007. SpiralFrog offered free and legal music downloads, all supported by advertising, and was the largest site of its kind in North America. On March 19, 2009, SpiralFrog terminated operations due to loan recalls.

The online service imeem was a social media website where users interacted with each other by streaming, uploading and sharing music and music videos. It operated from 2003 until 2009 when it was shut down after being acquired by MySpace.

PassAlong Networks, also known as Tennessee Pacific Group, LLC, was a developer of digital media innovations and services located in Franklin, Tennessee. The company had a digital music library of 3 million licensed songs—two million of which are raw MP3 music files, and provided a series of products and services in the digital media marketplace.

Amazon Music Amazon.coms online music store

Amazon Music is a music streaming platform and online music store operated by Launched in public beta on September 25, 2007, in January 2008 it became the first music store to sell music without digital rights management (DRM) from the four major music labels, as well as many independents. All tracks were originally sold in 256 kilobits-per-second variable bitrate MP3 format without per-customer watermarking or DRM; however, some tracks are now watermarked. Licensing agreements with recording companies restrict which countries music can be sold.


QTRAX was an ad-supported digital music service that provides Downloads, Streaming and Radio via Mac and PC. CEO Allan Klepfisz has stated that maintaining compensation for copyright holders while capturing part of the 95 percent marketshare that continues to download music illegally is the ambition behind Qtrax's current model.

JioSaavn is an Indian music streaming service and a digital distributor of Bollywood, English and other regional Indian music across the world. Since it was founded in 2007 as Saavn, the company has acquired rights to over 5 crore music tracks in 15 languages. JioSaavn is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality and music downloads, are offered via paid subscriptions.


VidZone was one of the largest online music video VOD services in the world, operated by London-based company VidZone Digital Media and Sony Computer Entertainment. The online service provides free streaming of music videos from the website, in addition to music distribution through a number of mobile networks worldwide. The VidZone catalogue encompasses over 1.5 million tracks, 45,000 music videos and 15,000 realtones, including full access to catalogues from the Universal Music Group, Warner Music, Sony Music and EMI.

Total Music was a digital music distribution service created by Universal Music Group and Sony BMG. It was started in 2007 and closed down in 2009. The venture never actually resulted in any products or services used by consumers.

Blinkbox Music was a free, advertising supported, music streaming service, with over 12 million tracks available for streaming in the UK and Ireland, with content from all four major record labels, and most independent labels and distributors.


Myxer was a streaming internet radio company founded in Deerfield Beach, Florida in 2005. It was a free service that allowed customers to fine-tune their music tastes by artist and song, providing "Listener Controlled Radio". In addition to offering access to 20 million songs, Myxer also provided access to a large catalog of downloadable content. Myxer was available on the web, mobile web, and via specialized smartphone apps for Android and iOS.

Guvera was an online music and entertainment streaming service founded in 2008. Guvera has agreements with the music labels in the regions where the product was available, which allowed for legal free music streams. As of May 2017, Guvera has shut down all operations across all remaining Asian markets.

Jay Samit American businessman

Jay Samit is the Independent Vice Chairman of Deloitte. An American digital media innovator, he has pioneered advancements in music and video distribution, social media, and ecommerce. He is the author of the bestselling book Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

The Independent Music Companies Association is a non-profit trade body established in April 2000 to help European independent music companies represent their own agenda and promote independent music in the interests of artistic, entrepreneurial and cultural diversity. Its offices are in Brussels, Belgium.


    1. Tradevibes Company Information on trueAnthem
    2. Crunchbase , trueAnthem company profile
    3. The , Angel-backed TrueAnthem slips audio ads into music widgets
    4. The , Napster's Children
    5., – Connecting Fans, Bands and Brands
    6. , trueAnthem: add a 3-second advertisement to your song...
    7. VentureBeat : TrueAnthem raises $2 million to pollute music with pre-song ads
    8. : Web 2.0 Apps Review
    9. DigitalMediaWire : Online Music Label TrueAnthem Raises $2 Million