Video clip

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Video clips refer to mostly short videos, which are usually silly jokes and funny clips, often from movies or entertainment videos such as those on YouTube. Short videos on TikTok and YouTube often influence popular culture and internet trends. Such clips are usually taken out of context and have many gags in them. Sometimes they can be used to attract the public to the user's other accounts or their long-form videos. The term is also used more loosely to mean any video program, including a full program, uploaded onto a website or other medium.

Contents

On the Internet

Video clips gained popularity online. By mid-2006 there were millions of video clips available online, [1] with new websites springing up focusing entirely on offering free video clips to users. Many established corporate sites added the ability to clip existing video content on their websites.

While most of this content is non-exclusive and available on competing sites, some companies produce their own videos and do not need to rely on the work of outside companies or amateurs.

A detailed icon for video e.g. to link to video content on a website Video icon2.png
A detailed icon for video e.g. to link to video content on a website

While some video clips are taken from established media sources, community and individually produced clips are more common. Some individuals host their created works on vlogs (video blogs) and the use of Internet video clips as they became bigger grew swiftly. Between March and July 2006, YouTube grew from 30 to 100 million views of videos per day. [2] One of the developments during that period were the BBC's iPlayer, which was released for open beta testing in July 2007. [3]

Advertising

Video clips are a common form of advertising. With online entertainment sites delivering high-quality television programming content, free of charge, online video entertainment rose substantially in popularity.

Today, as businesses seek to tighten budgetary allocations, advertising on video sites has become increasingly common and many of those advertisements are longer than 20 seconds. Video clips are also used in advertising by vloggers who promote products. The average ad goes for 15–30 seconds.

Rise of amateurs

Unlike traditional movies largely dominated by studios, video clips are supplied by non-professionals.

In 2005, Chinese students Huang Yixin and Wei Wei, later known as "Back Dorm Boys", lip-synced to a song by the Backstreet Boys in a video uploaded to some clip websites and quickly became renowned. They appeared on television shows and concerts, and they were also granted a contract by a media company in Beijing, China for lip-syncing. [4]

In May 2006, The Economist reported that 90% of video clips on YouTube came from amateurs, a few of whom were young comedians. It, in effect, also brought up amateur talents.

An earlier celebrity was David Elsewhere, who was a talent at popping and liquiding. His performance to Kraftwerk's song Expo 2000 at the Kollaboration talent show in 2001 was widely viewed on the Internet, and this subsequently led to him being hired for TV commercials and music videos. Not only did video clips submerge into the world of TV commercials and music videos, but it also became a popular form of entertainment and a hobby for people called "Vloggers" (video blog creators). Many professional video bloggers can be found on the Internet. Additionally, many notable amateur video bloggers also emerged during this time.

Citizen journalism

Citizen journalism video reporting dates back as early as the development of camcorders, but all videos were screened by the local media outlets of the time. This was until its spread was aided by free upload websites in which censorship was limited to make a vast number of videos available to anyone who wanted to view them. Scenes were rarely broadcast on television, and many first-witnessed scenes have since become publicly available.

In December 2003, videos in Hong Kong showing the bullying in De La Salle School outraged the public and raised a wide concern on school violence that led to the arrest of 11 students, 7 of which were later dismissed in 2020. [5]

Notably, in December 2004, tourist videos of the Indian Ocean earthquake and tsunami offered worldwide audiences the first scenes of the disaster.

Vlog

From late 2005 to early 2006, a new form of blogging emerged called a vlog. [6] [7] [8] It is a blog that takes video as the primary content, which is often accompanied by supporting text, image, and additional metadata to provide context. Su Li Walker, an analyst with the Yankee Group, said that "like blogs, which have become an extension of traditional media, video blogs will be a supplement to traditional broadcasting." [9] [10] [11] Regular entries are typically presented in reverse chronological order.

Convergence with traditional media

The evolving market for video clips garnered interest from traditional movie studios. In 2006, the producers of Lucky Number Slevin , a film with Morgan Freeman, Lucy Liu and Bruce Willis, made an 8-minute clip for YouTube. Celebrities in traditional media have proven to confer more popularity in clip culture than most amateur video makers.

The emerging potential for success in web video caught the eye of some top entertainment executives in America, including former Disney executive and current head of the Tornante Company Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce upwards of 30 new web shows a year. Rogers Media would help fund and distribute Vuguru's upcoming productions, thereby solidifying a direct connection between old and new media. [12]

Short-form videos

A video example in short-form format, featuring Endeavour docking at the ISS

Short videos became popular in the 2010s. Snapchat started allowing users to share 10-second videos in 2012. [13] Vine, which was launched in 2013 and restricted videos to a maximum length of six seconds, helped short-form videos achieve mainstream popularity and gave rise to a new generation of public figures such as Kurtis Conner, David Dobrik, Danny Gonzalez, Drew Gooden, Liza Koshy, Shawn Mendes, Jake Paul, Logan Paul, and Lele Pons. [14] [15] Instagram responded to Vine's popularity by adding the ability to share 15-second videos in 2013, and has since massively expanded its video functionality with numerous additional features, including Reels. [16]

Following Vine's closure in 2017, [17] most of its notable users began making longer videos on YouTube. [18] After TikTok merged with Musical.ly in 2018, TikTok became the most widely used short-form video app and has since become one of the world's most popular apps of any kind. [19] In 2020, Vine co-founder Dom Hoffman launched Vine's intended successor Byte (later renamed Clash and then Huddles). [20] In 2021, as a response to the ever-increasing competition presented by TikTok, YouTube launched YouTube Shorts to host videos up to a maximum length of 60 seconds. [21] YouTube Shorts collectively earned over 5 trillion views within six months. [22]

See also

Related Research Articles

Eric Eisner is the founder and CEO of Double E Pictures, and partner at The Tornante Company. He is the son of Disney magnate Michael Eisner and a producer.

A vlog, also known as a video blog or video log, is a form of blog for which the medium is video. Vlog entries often combine embedded video with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. Unlike a more general video diary, vlogs are often recorded depicting the maker throughout.

<i>Nanalan</i> Canadian childrens television show

Nanalan' is a Canadian children's television series created by Jamie Shannon and Jason Hopley. It began in 1998 as a series of three-minute shorts and later ran for two seasons of full-length episodes spanning 21 minutes each. It chronicles the small-scale adventures and discoveries of a three-year-old puppet girl named Mona in her grandmother Nana's backyard. The title is a contraction of the phrase "Nana Land," referring to the setting.

<span class="mw-page-title-main">Viral video</span> Video that becomes popular via Internet sharing

Viral videos are videos that become popular through a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email. For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms.

<span class="mw-page-title-main">Veoh</span> Video streaming website

Veoh was an American video-sharing website, created in September 2005 by Dmitry Shapiro and Ted Dunning.

<span class="mw-page-title-main">Vuguru</span> American Multi-platform Studio

Vuguru is an American independent multi-platform studio founded by Michael Eisner's The Tornante Company in March 2006. The company has produced content including the web series Prom Queen, The Booth at the End, Little Women Big Cars, The All-for-Nots, and Back on Topps. The company has signed content deals with AOL, HDNet, Yahoo!, Hulu, YouTube, Stan Lee's POW! Entertainment, and FremantleMedia. Its shows are distributed in over forty countries, on the Internet, mobile phones, and linear television platforms.

A web series is a series of short scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single instance of a web series program can be called an episode or a webisode. The scale of a web series is small and a typical episode can be anywhere from three to fifteen minutes in length. Web series are distributed online on video sharing websites and apps, such as YouTube, Vimeo and TikTok, and can be watched on devices such as smartphones, tablets, desktops, laptops, and Smart TVs. They can also be released on social media platforms. Because of the nature of the Internet, a web series may be interactive and immersive. Web series are classified as new media.

<span class="mw-page-title-main">Internet celebrity</span> Person who has become famous through their use of the Internet

An internet celebrity, also referred to as an internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, Instagram, TikTok, and YouTube, which primarily rely on user-generated content. Some internet celebrities are also social media influencers, known simply as influencers, due to their social influence online.

<span class="mw-page-title-main">Hank Green</span> American vlogger and entrepreneur (born 1980)

William Henry Green II is an American YouTuber, science communicator, novelist, stand-up comedian, and entrepreneur. He produces the YouTube channel Vlogbrothers with his older brother, author John Green, and hosts the educational YouTube channels Crash Course and SciShow. He has advocated for and organized social activism, created and hosted a number of other YouTube channels and podcasts, released music albums, and amassed a large following on TikTok.

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<span class="mw-page-title-main">Vine (service)</span> Defunct American social network for short videos

Vine was an American short-form video hosting service where users could share up to 6-second-long looping video clips. Founded in June 2012 by Rus Yusupov, Dom Hofmann and Colin Kroll, the company was bought by Twitter, Inc., four months later for $30 million. Vine launched with its iOS app on January 24, 2013, with Android and Windows versions following.

Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.

An online video platform (OVP) enables users to upload, convert, store, and play back video content on the Internet, often via a private server structured, large-scale system that may generate revenue. Users will generally upload video content via the hosting service's website, mobile or desktop application, or other interfaces (API), and typically provides embed codes or links that allow others to view the video content.

<span class="mw-page-title-main">Zach King</span> American internet personality (born 1990)

Zachary Michael King is an American internet personality based in Los Angeles. He is most known for his "magic vines," which are six-second videos digitally edited to look as if he is doing magic. He calls his videos "digital sleight of hand." He began posting videos on YouTube in 2008 and in 2013 he started posting videos to Vine. King posted his first video to TikTok in 2016, and has since attracted over 90 million followers, making him the sixth most-followed individual on the platform.

<span class="mw-page-title-main">Bill Wurtz</span> American musician and video producer

Bill Wurtz is an American musician, singer-songwriter, video producer, animator, and internet personality. He is known for his distinctive style of music involving deadpan delivery and singing, as well as his animated music videos, which often include surrealist and psychedelic graphics.

<span class="mw-page-title-main">David Dobrik</span> Internet personality (born 1996)

Dávid Julián Dobrík is an Internet personality, and YouTuber. He found early success on the video-sharing platform Vine before starting his vlog on YouTube in 2015. In 2019, he co-founded the photography app Dispo. Dobrik entered the United States as a child, and was later protected under the DACA program, before eventually being granted permanent residency.

<span class="mw-page-title-main">Larray</span> American social media personality and YouTuber (born 1998)

Larri Merritt, professionally known as Larray, is an American YouTuber and social media influencer. He produces comedic video content on his YouTube channel, and was part of the collaborative TikTok collective known as The Hype House. After initially gaining prominence on Vine, he started uploading videos onto YouTube after the former became defunct.

A content house, or also known as a collab house, creator house, content collective or influencer group, is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram.

<span class="mw-page-title-main">YouTube Shorts</span> Sharing platform within YouTube since 2020-21

YouTube Shorts is the short-form section of the American online video-sharing platform YouTube. Shorts focuses on vertical videos that are less than 180 seconds of duration and various features for user interaction. As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the general public on July 13, 2021, including views that pre-date the YouTube Shorts feature. Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.

<span class="mw-page-title-main">Instagram Reels</span> Online short-form video service

Instagram Reels is the short-form section of the American social media platform Instagram. Reels focuses on vertical videos that are less than 90 seconds of duration and various features for user interaction. As of November 2024 Reels average collectively 150 billion views a day, Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of Instagram Reels has led to concerns about addiction for teenagers.

References

  1. ↑ "YouTube". youtube.com. Retrieved 2022-08-24.
  2. ↑ "YouTube: 100 Million Videos a Day". Archived from the original on March 28, 2007. Retrieved March 20, 2007.
  3. ↑ "BBC – Press Office – BBC iPlayer to launch on 27 July". bbc.co.uk. Retrieved 2023-11-23.
  4. ↑ "Out of the dorm". The Economist. 2006-04-06. ISSN   0013-0613 . Retrieved 2019-12-04.
  5. ↑ Martindale, Mike. "Charges dismissed against 7 students in Warren De La Salle hazing case". The Detroit News. Retrieved 2021-10-29.
  6. ↑ Blip.tv Brings Vlogs to Masses Red Herring. Archived May 7, 2007, at the Wayback Machine .
  7. ↑ Prime Time for Vlogs? CNNMoney.com
  8. ↑ Will video kill the blogging star? . San Diego Union Tribune.
  9. ↑ Dean, Katie (13 July 2005). "Blogging + Video = Vlogging". Wired News . Condé Nast Publications . Retrieved 2 March 2007.
  10. ↑ Media Revolution: Podcasting New England Film Archived August 14, 2006, at the Wayback Machine
  11. ↑ "Youtube Shorts" . Retrieved 9 August 2023.
  12. ↑ Eisner cuts deal for Web shows
  13. ↑ Colao, J.J. (December 14, 2012). "Snapchat Adds Video, Now Seeing 50 Million Photos A Day". Forbes . Retrieved April 10, 2017.
  14. ↑ Hathaway, Jay (July 5, 2013). "Vine and the art of 6-second comedy". The Daily Dot. Retrieved July 25, 2013.
  15. ↑ "Twitter is shutting down Vine". Business Insider. Retrieved 2018-11-12.
  16. ↑ Langer, Eli (June 23, 2013). "Instagram Video Taking a Swing at Vine: Study". CNBC . Retrieved April 30, 2017.
  17. ↑ "Twitter Is Shutting Down Vine". Variety. October 27, 2016. Retrieved 17 December 2016.
  18. ↑ "The golden age of YouTube is over". www.theverge.com. April 5, 2019. Retrieved 2020-11-20.
  19. ↑ Lucic, Kristijan (2022-08-15). "Top 8 Best Short-Form Video Android Apps – Updated August 2022". Android Headlines. Retrieved 2022-09-22.
  20. ↑ "Vine co-founder plans to launch successor Byte in Spring 2019". techcrunch.com. 8 November 2018.
  21. ↑ Spangler, Todd (2021-03-18). "YouTube Shorts Beta Hits U.S., Video Giant Lays Out Road Map for TikTok Rival". Variety. Retrieved 2022-05-18.
  22. ↑ Spangler, Todd (25 January 2022). "YouTube Shorts Tops 5 Trillion Views to Date, Platform to Test Shopping and Branded Content for TikTok-Style Videos". Variety.

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