Commercialization or commercialisationis the process of introducing a new product or production method into commerce—making it available on the market. The term often connotes especially entry into the mass market,but it also includes a move from the laboratory into commerce. Many technologies begin in a research and development laboratory or in an inventor's workshop and may not be practical for commercial use in their infancy. The "development" segment of the "research and development" spectrum requires time and money as systems are engineered with a view to making the product or method a paying commercial proposition.
Billy Joe"Red"McCombs was an American businessman. He was the founder of the Red McCombs Automotive Group in San Antonio,Texas,a co-founder of Clear Channel Communications,a past chairman of Constellis Group,a onetime owner of the San Antonio Spurs,San Antonio Force,Denver Nuggets,the Minnesota Vikings,and the namesake of the McCombs School of Business at the University of Texas at Austin.
Switching costs or switching barriers are terms used in microeconomics,strategic management,and marketing. They may be defined as the disadvantages or expenses consumers feel they experience,along with the economic and psychological costs of switching from one alternative to another. For example,when telephone service providers also offer Internet access as a package deal they are adding value to their service. A barrier to switching is then formed as swapping internet services providers is a time consuming effort. There are a range of different switching costs that fall under three main categories:procedural switching barriers,financial switching barriers,and relational switching barriers. Procedural switching barriers refer to the time and resources associated with changing to a new provider;financial switching barriers refer to the loss of financially measurable resources;and relational switching barriers look at the emotional inconvenience from the breaking of bonds and loss of identity.
The McCombs School of Business is a business school at The University of Texas at Austin,a public research university in Austin,Texas. In addition to the main campus in Downtown Austin,McCombs offers classes outside Central Texas in Dallas,and Houston. The McCombs School of Business offers undergraduate,master's,and doctoral programs for their average 13,000 students each year,adding to its 98,648 member alumni base from a variety of business fields. In addition to traditional classroom degree programs,McCombs is home to 14 collaborative research centers,the international business plan competition:Venture Labs Investment Competition,and executive education programs.
Mahajan is an Indian surname and caste which belongs to the Hindu Community. It signifies the profession of a moneylender,merchants,bankers and administrators.
Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. He has been a tenured professor and an academic administrator and has worked in the United States,Singapore,and India. He has been listed in the Forbes's Tycoons of Tomorrow 2018. He is also a member of the board of directors of Happiest Minds,a publicly listed company in India.
David Allen Aaker is an American organizational theorist,consultant and Professor Emeritus at the University of California,Berkeley's Haas School of Business,a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Customerization is the customization of products or services through personal interaction between a company and its customers. A company is customerized when it is able to establish a dialogue with individual customers and respond by customizing its products,services,and messages on a one-to-one basis. CUSTOMERization means identifying and serving what you perceive as your optimal customers. Customerization requires a company to shift its marketing model from seller-oriented to buyer-oriented. The goal is to help customers better identify what they want. Customerization enables companies to have the ability to adapt personalization and one-to-one marketing initiatives for the digital marketing environment. Customerization uses a “build-to-order”mass customization process to deliver a product or service that fits the needs of the customer. It is a critical aspect of the emerging new marketing paradigm.
Customer retention refers to the ability of a company or product to retain its customers over some specified period. High customer retention means customers of the product or business tend to return to,continue to buy or in some other way not defect to another product or business,or to non-use entirely. Selling organizations generally attempt to reduce customer defections. Customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship and successful retention efforts take this entire lifecycle into account. A company's ability to attract and retain new customers is related not only to its product or services,but also to the way it services its existing customers,the value the customers actually perceive as a result of utilizing the solutions,and the reputation it creates within and across the marketplace.
Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited,Ambuja Cements,Bata India,BP Ergo,Defaqto,Tata Capital,Tata Chemicals,Tata Industries,Tata Limited (UK),Tata Unistore,Ultratech,and Zensar Technologies. He received the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy by the Marketing Strategy SIG of the American Marketing Association (AMA).
Vijay Mahajan is the chief executive officer (CEO) of the Rajiv Gandhi Foundation and the director of the Rajiv Gandhi Institute of Contemporary Studies.
Erik Qualman is an American author of Socialnomics,which according to WorldCat,is held in 1090 libraries. He is also the author of Digital Leader,What Happens in Vegas Stays on YouTube and The Focus Project. In 2010,Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association. In 2012 he was a finalist for the "Most Likeable Author Award" alongside Seth Godin and JK Rowling.
LIN Digital is an online advertising and media services company based in Austin,Texas,United States.
The Zagreb School of Economics and Management is a private business school located in Zagreb,Croatia. Founded in 2002,ZŠEM provides undergraduate and graduate education in economics,management,finance,marketing,and accounting.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports,the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber.
Venkatesh (Venky) Shankar is an American marketing professor,consultant and author. He is currently Professor of Marketing,Ford Chair in Marketing &E-Commerce at Mays Business School,Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania,and is the founding director of the Wharton "think tank,”The SEI Center for Advanced Studies in Management.
Rajdeep 'Raj' Grewal is the Townsend Family Distinguished Professor of Marketing at Kenan-Flagler Business School,University of North Carolina at Chapel Hill. He is the editor-in-chief of Journal of Marketing Research. He is known for his work on marketing research,marketing strategy and business to business marketing.
Eitan Muller is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University. Muller's research focuses on diffusion of innovation,new products and tech,and monetization and pricing.
The All India Handicrafts Board (AIHB),was an organisation in India established in 1952,which aimed to advise the Ministry of Textiles on development programmes for handicrafts. Its early key figures included Pupul Jayakar,Kamaladevi Chattopadhyay,Lakshmi Chand Jain and Fori Nehru. It was abolished by the Government of India in 2020 during the COVID-19 pandemic.
