Visit California

Last updated
Visit California
IndustryTourism
Founded1998
Website www.visitcalifornia.com

Visit California is a nonprofit organization self-tasked with developing and maintaining marketing programs to further develop tourism in California. This organization was previously known as the California Travel & Tourism Commission before its reorganization. [1]

A nonprofit organization, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is dedicated to furthering a particular social cause or advocating for a shared point of view. In economic terms, it is an organization that uses its surplus of the revenues to further achieve its ultimate objective, rather than distributing its income to the organization's shareholders, leaders, or members. Nonprofits are tax exempt or charitable, meaning they do not pay income tax on the money that they receive for their organization. They can operate in religious, scientific, research, or educational settings.

Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.

Tourism travel for recreational or leisure purposes

Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes".

Contents

Funding of the organization is through taxes (known as assessments) on tourism related businesses, such as hotels. [2]

Visit California Awards

The annual Poppy Awards are a biennial contest to recognize the best of Californian tourism. Nomination criteria include that entries must promote tourism to/within California and that entries must demonstrate an impact on tourism.

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References

  1. http://www.bizjournals.com/sacramento/news/2011/09/26/visit-california-name-change-tourism.html Tourism board changes name to Visit California - Sacramento Business Journal
  2. http://skift.com/2015/03/02/why-california-doubled-its-tourism-budget-to-more-than-100-million/ How California Doubled Its Tourism Budget to More Than $100 Million - Skift