Viva Records (U.S.)

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Viva Records was a record label started in 1966 as a subsidiary of Snuff Garrett Records. The records were distributed by Dot Records until 1971. From 1971 until 1983 they were distributed by Warner Bros. Records.

A record label, or record company, is a brand or trademark associated with the marketing of music recordings and music videos. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on music streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining positive media coverage, and arrange for their merchandise to be available via stores and other media outlets.

List of notable events in music that took place in the year 1966.

Thomas Lesslie "Snuff" Garrett was an American record producer whose most famous work was during the 1960s and 1970s. His nickname is a derivation of Levi Garrett, a brand of snuff.

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