Voice (Indiana)

Last updated
Voice
Founded2002
FocusVOICE is a statewide initiative to engage, educate, and empower teens to celebrate a tobacco free lifestyle.
Location
  • Statewide, Indiana
Website voiceindiana.org

VOICE is Indiana's statewide initiative to eliminate teen smoking. According to their mission statement, VOICE seeks to, "engage, educate, and empower youth as leaders and advocates in their communities through sustained youth-adult partnerships." [1]

Contents

Initial motivation

Statistics

Indiana has one of the highest-ranking youth smoking rates in the country. Currently, 22.5 percent of Indiana's youth are regular smokers and 9,800 youth pick up smoking each year. Estimates by Campaign for Tobacco-Free Kids state that 160,000 youth in Indiana today will die prematurely from smoking-related illnesses. These stats, along with many others, are part of the driving force behind the Voice mission. [2]

Industry quotes

In the last few decades, several documents have surfaced from inside the tobacco industry, showing the tobacco industry's longstanding practice of marketing their products towards youth. Some highlights include:

We wonder whether such children (who display hyperkinetic behavior) may not eventually become cigarette smokers in their teenage years as they discover the advantage of self-stimulation via nicotine. We have already collaborated with a local school system in identifying some such children in the third grade.

William Dunn and Philip Morris, Company Study, 1974

They represent tomorrow's cigarette business ... As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.

RJ Reynolds, 1974 Marketing Plan

The base of our business is the high school student [...] It is the 'in' brand to smoke if you want to be one of the group.

T.L. Achey, 1978 Lorillard Memo [3]

Activism highlights

Voice began with a 20-member Youth Advisory Board, ages 15–17, which offered input about likes and dislikes of teenagers in Indiana. This Youth Advisory Board assisted in developing a statewide youth-led tobacco prevention movement beginning with a statewide summit in early 2002. The challenge was to drive down the 39 percent of Indiana's high school students that smoked. This summit produced some of the initial ideas for youth activism.

Highlights of other events and accomplishments include:

Related Research Articles

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A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opposite end. Cigarette smoking is the most common method of tobacco consumption. The term cigarette, as commonly used, refers to a tobacco cigarette, but the word is sometimes used to refer to other substances, such as a cannabis cigarette or a herbal cigarette. A cigarette is distinguished from a cigar by its usually smaller size, use of processed leaf, and paper wrapping, which is typically white.

<span class="mw-page-title-main">Nicotine marketing</span> Marketing technique

Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship. Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban.

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<span class="mw-page-title-main">Menthol cigarette</span> Cigarette flavored with the compound menthol

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Tobacco harm reduction (THR) is a public health strategy to lower the health risks to individuals and wider society associated with using tobacco products. It is an example of the concept of harm reduction, a strategy for dealing with the use of drugs. Tobacco smoking is widely acknowledged as a leading cause of illness and death, and reducing smoking is vital to public health.

<span class="mw-page-title-main">Flavored tobacco</span> Tobacco product with added flavorings

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<span class="mw-page-title-main">Ventilated cigarette</span> Cigarette that delivers a lower concentration of chemicals than regular cigarettes

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<span class="mw-page-title-main">Tobacco in the United States</span>

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<span class="mw-page-title-main">Youth smoking</span> Overview article

Smokingamong youth and adolescents is an issue that affects countries worldwide. While the extent to which smoking is viewed as a negative health behavior may vary across different nations, it remains an issue regardless of how it is perceived by different societies. The United States has taken numerous measures, ranging from changes in national policy surrounding youth cigarette access to changes in media campaigns, in attempts to eliminate the use of tobacco products among teenagers. Approximately 90% of smokers begin smoking prior to the age of 18.

<span class="mw-page-title-main">Cigarette smoking among college students</span> Smoking cigarettes during the college years

The majority of lifelong smokers begin smoking habits before the age of 24, which makes the college years a critical time for tobacco companies to convince college students to pick up the habit of cigarette smoking. Cigarette smoking in college is seen as a social activity by those who partake in it, and more than half of the students that are users do not consider themselves smokers. This may be because most college students plan to quit smoking by the time that they graduate.

<span class="mw-page-title-main">Cigarette smoking for weight loss</span> Weight control method

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Tobacco marketing targeting African-Americans is the practice of customizing tobacco products and advertising techniques specifically to African-American consumers. It is most commonly analyzed through the consumption of mentholated cigarettes, as it represents 47% of black adult smokers and 84% of adolescent black smokers.

<span class="mw-page-title-main">Smoking in Egypt</span> Overview of smoking in Egypt

The use of tobacco products in Egypt is widespread. It is estimated that approximately twenty percent of the population uses tobacco products daily. Cigarettes are the most common form of tobacco consumption in Egypt, with an estimated twenty billion cigarettes smoked annually in the country. After cigarettes, shisha water-pipes are the most common form of tobacco consumption.

Tobacco is an agricultural product acting as a stimulant triggering complex biochemical and neurotransmitter disruptions. Its main ingredient is nicotine and it is present in all cigarettes. Early tobacco usage was for medical cures and religious purposes. In the early 1900s, cigarette usage became increasingly popular when it was sold in mass amounts. In 1964, the Surgeon General of the United States wrote a report concerning the dangers of cigarette smoking. In the United States, for the past 50 years efforts have been made so that the public should be aware of the risks of tobacco usage.

<span class="mw-page-title-main">Juul</span> American electronic cigarette manufacturer

Juul Labs, Inc. is an American electronic cigarette company that spun off from Pax Labs in 2017. Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges.

<span class="mw-page-title-main">Tobacco-free college campuses</span>

Tobacco-free college campuses are colleges and universities that have implemented policies prohibiting the use of tobacco products at all indoor and outdoor campus locations. Tobacco is known to be harmful to the health of smokers, bystanders, and the environment. Since this issue was first recognized, colleges have been creating policies for tobacco use on campus in an effort to improve health standards, provide more enjoyable campus conditions, and to reduce the negative environmental effects of tobacco.

<span class="mw-page-title-main">History of nicotine marketing</span>

The history of nicotine marketing stretches back centuries. Nicotine marketing has continually developed new techniques in response to historical circumstances, societal and technological change, and regulation. Counter marketing has also changed, in both message and commonness, over the decades, often in response to pro-nicotine marketing.

Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, similar to the strategies traditional cigarette companies used in the 1950s and 1960s.

References

  1. "Voice". Voice. Retrieved 2017-01-19.
  2. "Key State-Specific Tobacco-Related Data & Rankings". www.tobaccofreekids.org.
  3. "Tobacco Industry Quotes On Nicotine". www.mascotcoalition.org.
  4. "Emily Kile speaks in favor of HB1213". www.indy.com.
  5. "Voice "Protest" Anti-Smoking". YouTube. Archived from the original on 2021-12-20.