White Fox (fashion brand)

White Fox
Company type	Privately owned
Industry	Fashion
Area served	Australia
Products	Clothing, accessories
Website	whitefoxboutique.com.au

Last updated July 16, 2025

White Fox is an Australian fast fashion business first established as an eBay retail business in 2013.^[1] The business expanded to the United States in 2019 and the United Kingdom in 2024.^[2] The business was started by Greek Australian entrepreneurs Daniel and Georgia Contos.^[3]

References

↑ "How White Fox duo conquered tween fashion and made $200m". Australian Financial Review . 23 October 2024. Retrieved 10 May 2025.
↑ Lucianne, Tonti (22 April 2025). "What's up with White Fox? How 'Hotmail viral' marketing helped the fashion brand win over gen Z". The Guardian . Retrieved 10 May 2025.
↑ "White Fox Boutique founders Daniel and Georgia Contos secure $70m Sydney headquarters". Neos Kosmos . 9 April 2025. Retrieved 10 May 2025.

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[Australian_Financial_Review_-_23_October_2024_-_How_White_Fox_duo_conquered_tween_fashion_and_made_$200m-1] "How White Fox duo conquered tween fashion and made $200m". Australian Financial Review . 23 October 2024. Retrieved 10 May 2025.

[The_Guardian_-_22_April_2025_-What's_up_with_White_Fox?_How_'Hotmail_viral'_marketing_helped_the_fashion_brand_win_over_gen_Z-2] Lucianne, Tonti (22 April 2025). "What's up with White Fox? How 'Hotmail viral' marketing helped the fashion brand win over gen Z". The Guardian . Retrieved 10 May 2025.

[Neos_Kosmos_-_9_April_2025_-_White_Fox_Boutique_founders_Daniel_and_Georgia_Contos_secure_$70m_Sydney_headquarters-3] "White Fox Boutique founders Daniel and Georgia Contos secure $70m Sydney headquarters". Neos Kosmos . 9 April 2025. Retrieved 10 May 2025.

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