Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Mass media includes the diverse arrays of media that reach a large audience via mass communication.
Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows, and animated videos. Multimedia also contains the principles and application of effective interactive communication, such as the building blocks of software, hardware, and other technologies.
Streaming media refers to multimedia for playback using an offline or online media player that is delivered through a network. Media is transferred in a "stream" of packets from a server to a client and is rendered in real-time; this contrasts with file downloading, a process in which the end-user obtains an entire media file before consuming the content. Streaming is presently most prevalent in video-on-demand, streaming television, and music streaming services over the Internet.
Publishing is the activity of making information, literature, music, software, and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, comic books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include digital publishing such as ebooks, digital magazines, websites, social media, music, and video game publishing.
Television broadcasts in the United Kingdom began in 1932, however, regular broadcasts would only begin four years later. Television began as a public service which was free of advertising, which followed the first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channels for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed.
The Rank Organisation was a British entertainment conglomerate founded by industrialist J. Arthur Rank in April 1937, Rank also served as the company chairman. It quickly became the largest and most vertically integrated film company in the United Kingdom, owning production, distribution, and exhibition facilities as well as manufacturing projection equipment and chairs. It also diversified into the manufacture of radios, TVs and photocopiers. The company name lasted until February 1996, when the name and some of the remaining assets were absorbed into the newly structured Rank Group plc. The company itself became a wholly owned subsidiary of Xerox and was renamed XRO Limited in 1997.
Bionicle, stylized as BIONICLE, is a line of Lego construction toys, marketed primarily towards 8-to-16-year-olds. The line originally launched in 2001 as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, turning into a franchise and being one of the many factors in saving the company from its financial crisis of the late 1990s. Despite a planned twenty-year tenure, the theme was discontinued in 2010, but was rebooted in 2015 for a further two years. The 2015 Bionacles are said to have been heavily inspired by the new testament, often taking the form of powerful religious figures such as "Jesus" or "Mary."
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members..
Kaleida Labs, Inc., formed in 1991 to produce the multimedia cross-platform Kaleida Media Player and the object oriented scripting language ScriptX that was used to program its behavior. The system was aimed at the production of interactive CD ROM titles, an area of major effort in the early 1990s. When the system was delivered in 1994, it had relatively high system requirements and memory footprint, and lacked a native PowerPC version on the Mac platform. Around the same time, rapid changes in the market, especially the expansion of the World Wide Web and the Java programming language, pushed the interactive CD market into a niche role. The Kaleida platform failed to gain significant traction and the company was closed in 1996.
The Directors Guild of Great Britain (DGGB) was a professional organization that represented directors across all media, including film, television, theatre, radio, opera, commercials, music videos, corporate film/video and training, documentaries, multimedia and "new technology". It had evolved to become an independent trade union and a non-profit limited company, asset-linked to the Directors Guild Trust, the charity arm of the Guild. The Guild closed in 2015 and ceased operations in March 2017. The Directors Charitable Foundation continues the charity work of the Guild.
Munhwa Broadcasting Corporation is one of the leading South Korean television and radio broadcasters. Munhwa is the Sino-Korean word for "culture". Its flagship terrestrial television station MBC TV broadcasts as channel 11.
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.
India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.
In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible.
Old Lions is a British television and cinema advertisement launched by the Carlsberg Group in 2006 to promote Carlsberg-brand pale lager. The 180-second piece formed the cornerstone of the company's media campaign in England during the run-up to the 2006 FIFA World Cup. The campaign targeted men between the ages of 16 and 34. The commercial shows the lead up to and playing of a game of football between a local pub team and a team made up of former England players, coached by Bobby Robson. Old Lions was handled by advertising agency Saatchi & Saatchi. It was directed by Chris Palmer. Production was handled by production company Gorgeous Enterprises, with post-production by The Mill. It premiered on British television on 15 April 2006.
Banijay S.A. is a French multinational television production and distribution company which is the world's largest international content producer and distributor with over 130 production companies across 21 territories, and a multi-genre catalogue containing over 180,000 hours of original programming. Headquartered in Paris, the company was founded in January 2008 by Stéphane Courbit, former president of Endemol France, and has risen since its inception, to become a €3.2bn turnover business. It is a subsidiary of FL Entertainment N.V., based in Amsterdam.
Animation in Malaysia has origins in the puppetry style of wayang kulit, wherein the characters are controlled by the puppeteer, or Tok Dalang. The art of shadow play inspired German filmmaker Lotte Reiniger to create the animated The Adventures of Prince Achmed in 1926 that was based on one of the stories in the 1001 Nights. Many of the world's animators have credited Prince Achmed's recognisable style for generating their initial interest in animation as well as in their works.
MSN Dial-up is an Internet service provider operated by Microsoft in the United States and formerly also in several other countries. Originally named The Microsoft Network, it debuted as a proprietary online service on August 24, 1995, to coincide with the release of Windows 95. In 1996 and 1997, a revised web-based version of the ISP was an early experiment at interactive multimedia content on the Internet.
