Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message, aimed to market a product or service. Advertisers and marketers may refer to television commercials as TVCs.
RoadShow is the first "Multi-Media on-Board" (MMOB) service system on transit vehicles in Hong Kong. It was launched by The Kowloon Motor Bus Holdings Limited in December 2000. The MMOB business was taken over by RoadShow Holdings Limited in 2001 prior to its listing on the Stock Exchange.
Advertising using games is a long-standing practice in the video game industry. Various methods have been used to integrate advertising into video games to advertise products, organizations or viewpoints.
Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763.
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
Wrap advertising or a vehicle wrap is known as the marketing practice of completely or partially covering (wrapping) a vehicle in a vinyl material, which may be for a color change, advertising or custom livery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more curved surfaces. Wrap advertising is also used in the magazine and publishing industries.
Music in advertising refers to music integrated in (mass) electronic media advertisements in order to enhance its success. Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly effect the emotional response to television commercials." It also has an effect on the musicians whose music is featured in advertisements.
Force Motors Limited is an Indian automotive manufacturer, the flagship company of the Dr. Abhay Firodia Group. From 1958 until 2005 the company was known as Bajaj Tempo Motors, because it originated as a joint venture between Bachraj Trading Ltd. and Germany's Tempo.
Space advertising is the use of advertising in outer space or related to space flight. While there have only been a few examples of successful marketing campaigns, there have been several proposals to advertise in space, some even planning to launch giant billboards visible from the Earth. Obtrusive space advertising is the term used for such ventures.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives.
Targeted advertising is a form of online advertising that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic which are focused on race, economic status, sex, age, the level of education, income level and employment or they can be psychographic focused which are based on the consumer's values, personality, attitudes, opinions, lifestyles and interests. They can also be behavioral variables, such as browser history, purchase history, and other recent activity. Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product's attribute. This eliminates wastage.
Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles such as on the side of or above the seats of a bus or tram.
A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America.
RingBack Tone Advertising, or RBT-Ads, replaces the Ringback tone period, or standard acoustic signal a caller hears that indicates the called phone is ringing, with advertisements or other promotional messages. Wireless carriers, calling cards, infrastructure vendors, ad networks, media agencies and free information services offer RBT-Ad space to advertisers, brands and agencies, making it possible for mobile service providers to monetize this inventory of ad space and in turn offer free or very inexpensive wireless services to consumers and subscribers.
Van lettering is the commonly known name for van livery. It involves the process of applying vinyl substrates to a van for the primary purposes of advertising or brand awareness.
