History
Youssef Hammoud, flavour distiller by profession, settled in the suburbs of Belcourt and creates the lemonade «La Royale», ancestor of the emblematic «Hamoud» la Blanche. "La Royale", made from hand-selected lemon essence, wins a gold medal, classified Hors concours, at the Paris World Fair. It later received several gold and silver medals. 1907 Victoria, a brownish apple and caramel flavor, is born. This drink, known today as SELECTO is part of the Algerian identity heritage. 1920 Boualem Hammoud, Youssef's grandson, registered the trademark and changed the name of the company from «Hamoud &Sons» to «Hamoud Boualem & Cie». It was then, that the company moved to Hassiba Ben Bouali Street, now the company’s headquarters. Hamoud Boualem launches a lemon drink under the «Slim» label with the slogan «Slim, le citron qui prime». Today the Slim brand has five references (lemon, orange, green apple, pineapple and Bitter).The Hamoud and Hafiz families are joining forces. The company changes status and becomes a LLC. In 2003 Hamoud Boualem modernizes its installations and launches the PET format which completes its range of returnable glass.
The company is increasingly opening up to the export market. The company inaugurates its new factory in Boufarik (wilaya of Blida) in order to increase its production capacity and thus, meet an ever increasing demand. The Can, launched in 2017, brings a breath of freshness and dynamism to this over 100-year-old brand. 2018 Hamoud Boualem launches Lim ON, its new range of drinks with carbonated fruit juices, available in three flavors: Citrus, Orange pulp and Mojito .
In 2020, the PET is launched in 33cl and 1L capacity.
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