Keep Louisville Weird

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A "Keep Louisville Weird" billboard in East Louisville's Highlands district, specifically, the Bonnycastle neighborhood Highlands.jpg
A "Keep Louisville Weird" billboard in East Louisville's Highlands district, specifically, the Bonnycastle neighborhood

"Keep Louisville Weird" is a popular slogan adopted by the Louisville Independent Business Alliance (LIBA) [1] that appears on bumper stickers as well as numerous signs and public buildings throughout Louisville, Kentucky and its surrounding metro area, especially in The Highlands district. A variation of the slogan, "Keep Highland Weird", is also used in the Highlands district. It originated from the "Keep Austin Weird" slogan and is intended to promote local businesses, though it has evolved into an all-encompassing slogan that secondarily promotes individuality, expressionism, local art, as well as atypical lifestyle choices and leisure activities. The slogan frequently inspires articles and debate that attempt to quantify the exact level to which Louisville is considered weird, unusual or eccentric. [2]

Slogan motto or phrase used in advertising or other purposes

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience.

Louisville, Kentucky City in Kentucky

Louisville is the largest city in the Commonwealth of Kentucky and the 29th most-populous city in the United States. It is one of two cities in Kentucky designated as first-class, the other being Lexington, the state's second-largest city. Louisville is the historical seat and, since 2003, the nominal seat of Jefferson County, located in the northern region of the state, on the border with Indiana.

The Highlands, Louisville

The Highlands is an area in Louisville, Kentucky which contains a high density of nightclubs, eclectic businesses, and many upscale and fast food restaurants. It is centered along a three-mile stretch of Bardstown Road and Baxter Avenue and is so named because it sits atop a ridge between the middle and south forks of Beargrass Creek. The commercial area extends from the intersection of Bardstown Road and Taylorsville Road/Trevillian Way in the south, to the intersection of Baxter Avenue and Lexington Road in the north, a length of 3.2 miles. A 1/2 mile section of nearby Barret Avenue also contains many similar businesses. The residential area is separated from other adjacent areas like Germantown and Crescent Hill by the south and north forks of Beargrass Creek. The middle fork runs through Cherokee Park, and the south fork divides Germantown from Tyler Park, after flowing past several cemeteries and undeveloped forests downstream from Joe Creason Park. Due to its large collection of night clubs and restaurants, it is locally known as "Restaurant Row".

Contents

The Louisville Independent Business Alliance is among at least 85 community organizations affiliated with the American Independent Business Alliance, a national non-profit that supports and connects pro-local community-based organizations.

American Independent Business Alliance

The American Independent Business Alliance (AMIBA) is a non-profit organization that represents the interests of local independent businesses, helps communities develop strong local economies through nurturing local entrepreneurs, and promotes citizen engagement in local economic development. AMIBA helps communities to: launch and successfully operate "buy local" campaigns; facilitate group purchasing and marketing among local businesses, and; other programs to support community enterprise.

History

The slogan was created by the Louisville Independent Business Alliance with the intention of supporting local businesses and small business owners. It was based on the Keep Austin Weird organization and slogan in Austin, Texas, and the Keep Portland Weird slogan used in Portland, Oregon, and was brought to Louisville shortly after around 2005. [1]

Keep Austin Weird is the slogan adopted by the Austin Independent Business Alliance to promote small businesses in Austin, Texas. It is intended to promote local businesses and is inspired by comments made by Red Wassenich in 2000 while giving a pledge to an Austin radio station. He later began printing bumper stickers and now operates the website keepaustinweird.com and published Keep Austin Weird: A Guide to the Odd Side of Town.

Austin, Texas Capital of Texas

Austin is the capital city of the U.S. state of Texas and the seat of Travis County, with portions extending into Hays and Williamson counties. It is the 11th-most populous city in the United States and the 4th-most populous city in Texas. It is also the fastest growing large city in the United States, the second most populous state capital, and the southernmost state capital in the contiguous United States. As of the U.S. Census Bureau's July 1, 2017 estimate, Austin had a population of 950,715 up from 790,491 at the 2010 census. The city is the cultural and economic center of the Austin–Round Rock metropolitan statistical area, which had an estimated population of 2,115,827 as of July 1, 2017. Located in Central Texas within the greater Texas Hill Country, it is home to numerous lakes, rivers, and waterways, including Lady Bird Lake and Lake Travis on the Colorado River, Barton Springs, McKinney Falls, and Lake Walter E. Long.

Texas State of the United States of America

Texas is the second largest state in the United States by both area and population. Geographically located in the South Central region of the country, Texas shares borders with the U.S. states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, and the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas to the southwest, while the Gulf of Mexico is to the southeast.

See also

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Cherokee Triangle, Louisville human settlement in Louisville, Kentucky, United States of America

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References

  1. 1 2 Sheldon S. Shafer (16 February 2015). "Group to celebrate Keeping Louisville Weird". The Courier-Journal. Retrieved 25 April 2015.
  2. "Heartland Hotspots: In 'New Louisville,' weird works". USA Today, Chie Davis, USA TODAY December 18, 2013