Mercury My

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The (my) mercury Concept (sometimes known as the Mercury My) is a concept car that was created by Mercury. The my mercury was first introduced at the 1999 North American International Auto Show. The my mercury was designed by J Mays, the same designer of the Volkswagen New Beetle. This might also explain why the my mercury's curved roofline resembles the New Beetle's. The assembly of the Mercury My concept car was made in Pretoria, South Africa. [1]

Concept car an automobile manufactured to showcase design features that may be present in a future production model

A concept car is a car made to showcase new styling and/or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not be mass-produced. General Motors designer Harley Earl is generally credited with inventing the concept car, and did much to popularize it through its traveling Motorama shows of the 1950s.

Mercury (automobile) automobile marque of the Ford Motor Company

Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in 1938 by Edsel Ford to bridge the price gap between the Ford and Lincoln vehicle lines. In a similar context, Buick and Oldsmobile served the same role within General Motors while Mercury competed against the namesake brand of Chrysler.

J Mays was Group Vice President of Global Design and Chief Creative Officer at Ford Motor Company, and is now Chief Design Officer at Whirlpool. His name is simply "J", named after his grandfather, S J Mays.

Design

The my mercury features suicide-style doors that are center-opening. It also features two amber glass panels. The my mercury also sports a center console that holds a trackball which controls the sound system, climate controls and integrated global positioning system that is displayed on a screen mounted in the center. The entire my mercury looks like neither a car, truck, nor an SUV; it was a foreshadowing of the CUV cross-over segment to follow in the early part of the next decade.

Trackball pointing device

A trackball is a pointing device consisting of a ball held by a socket containing sensors to detect a rotation of the ball about two axes—like an upside-down mouse with an exposed protruding ball. Users roll the ball to position the on-screen pointer, using their thumb, fingers, or commonly the palm of the hand while using the fingertips to press the mouse buttons.

Car A wheeled motor vehicle used for transportation

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Truck freight motor vehicle

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References

  1. "Concept Vehicle. Mercury MY 1999". Chicago Auto Show. Retrieved 18 July 2015.