In statistics, survey sampling describes the process of selecting a sample of elements from a target population to conduct a survey. The term "survey" may refer to many different types or techniques of observation. In survey sampling it most often involves a questionnaire used to measure the characteristics and/or attitudes of people. Different ways of contacting members of a sample once they have been selected is the subject of survey data collection. The purpose of sampling is to reduce the cost and/or the amount of work that it would take to survey the entire target population. A survey that measures the entire target population is called a census. A sample refers to a group or section of a population from which information is to be obtained.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
An interview is a face to face or online discussion between two or more persons in which one participant poses a question and receives a response from the other. This is done to evaluate an individual's qualifications and suitability for a certain job opportunity. During an interview, the candidate can also view detailed information about the position they are applying for. In any field, going for an interview may be an extremely intimidating experience. Going through specific stages of preparation can also be time-consuming and difficult. From preliminary research to a follow-up after the interview, there are crucial measures that are helpful in getting ready for a successful interview. You may improve your chances of getting the employment opportunity you want by learning the ins and outs of interviews, focusing on your communication skills, and presenting yourself and qualifications in the best possible light.
Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject.
Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered.
A questionnaire is a research instrument that consists of a set of questions for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix of close-ended questions and open-ended questions. Open-ended, long-term questions offer the respondent the ability to elaborate on their thoughts. The Research questionnaire was developed by the Statistical Society of London in 1838.
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is used in B2B services and corporate sales.
Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses an electronic device to answer the questions. It is similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. This method is usually preferred over a telephone interview when the questionnaire is long and complex. It has been classified as a personal interviewing technique because an interviewer is usually present to serve as a host and to guide the respondent. If no interviewer is present, the term Computer-Assisted Self Interviewing (CASI) may be used. An example of a situation in which CAPI is used as the method of data collection is the British Crime Survey.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Population censuses / by-censuses in Hong Kong are conducted by the Census and Statistics Department (C&SD) of the Hong Kong SAR Government. The aim is to provide up-to-date benchmark statistics on the demographic and socio-economic characteristics of the population and on its geographical distribution. Since 1961, a population census has been conducted in Hong Kong every 10 years and a by-census in the middle of the intercensal period. The last census, 2021 population census in Hong Kong was conducted by C&SD from 23 June to 4 August 2021.
The National Census of 2001 was the 2nd comprehensive national census of the Republic of South Africa, or Post-Apartheid South Africa. It undertook to enumerate every person present in South Africa on the census night between 9–10 October 2001 at a cost of R 987,000,000.
The Survey of Health, Ageing and Retirement in Europe (SHARE) is a multidisciplinary and cross-national panel database of micro data on health, socio-economic status and social and family networks. In seven survey waves to date, SHARE has conducted approximately 380,000 interviews with about 140,000 individuals aged 50 and over. The survey covers 28 European countries and Israel.
Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages, etc. The website is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is considered to be a cheaper way of surveying since one doesn't need to use people to hold surveys unlike computer-assisted telephone interviewing. With the increasing use of the Internet, online questionnaires have become a popular way of collecting information. The design of an online questionnaire has a dramatic effect on the quality of data gathered. There are many factors in designing an online questionnaire; guidelines, available question formats, administration, quality and ethic issues should be reviewed. Online questionnaires should be seen as a sub-set of a wider-range of online research methods.
In research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and also at street corners or in malls. Surveys are used to gather or gain knowledge in fields such as social research and demography.
China Family Panel Studies is a nationally representative, biennial longitudinal general social survey project designed to document changes in Chinese society, economy, population, education, and health. The CFPS was launched in 2010 by the Institute of Social Science Survey (ISSS) of Peking University, China. The data were collected at the individual, family, and community levels and are targeted for use in academic research and public policy analysis. CFPS focuses on the economic and non-economic well-being of the Chinese people, and covers topics such as economic activities, educational attainment, family relationships and dynamics, migration, and physical and mental health. The themes cover social, economic, education, health and so forth.
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.
Self-report sexual risk behaviors are a cornerstone of reproductive health–related research, particularly when related to assessing risk-related outcomes such as pregnancy or acquisition of sexually transmitted diseases (STDs) such as HIV. Despite their frequency of use, the utility of self-report measures to provide an accurate account of actual behavior are questioned, and methods of enhancing their accuracy should be a critical focus when administering such measures. Self-reported assessments of sexual behavior are prone to a number of measurement concerns which may affect the reliability and validity of a measure, ranging from a participant's literacy level and comprehension of behavioral terminology to recall biases and self-presentation.
With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics. The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey. These are methods that are used to collect information from a sample of individuals in a systematic way. First there was the change from traditional paper-and-pencil interviewing (PAPI) to computer-assisted interviewing (CAI). Now, face-to-face surveys (CAPI), telephone surveys (CATI), and mail surveys are increasingly replaced by web surveys. In addition, remote interviewers could possibly keep the respondent engaged while reducing cost as compared to in-person interviewers.
Computer-assisted survey information collection (CASIC) refers to a variety of survey modes that were enabled by the introduction of computer technology. The first CASIC modes were interviewer-administered, while later on computerized self-administered questionnaires (CSAQ) appeared. It was coined in 1990 as a catch-all term for survey technologies that have expanded over time.
Colectica is a suite of programs for use in documenting official statistics and specifying statistical surveys using open standards that enable researchers, archivists, and programmers to perform:
