Screen pop

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Screen pop is a call centre term that refers to the feature of a computer telephony integration (CTI) which automatically displays customer information via a window or dialog box on an agent's computer upon answering a customer's call. [1] [2]

For inbound calls, the data displayed typically contains call information such as:

For outbound calls, the data displayed typically contains information that was sent to the outbound dialer as part of the customer call record.

See also

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<span class="mw-page-title-main">Call centre</span> Office dealing with a large volume of enquiries by telephone

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<span class="mw-page-title-main">Telemarketing</span> Method of direct marketing

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CT Connect is a software product that allows computer applications to monitor and control telephone calls. This monitoring and control is called computer-telephone integration, or CTI. CT Connect implements CTI by providing server software that supports the CTI link protocols used by a range of telephone systems, and client software that provides an application programming interface (API) for telephony functions.

Call management is the process of designing and implementing inbound telephone call parameters, which govern the routing of these calls through a network. The process is most prominently utilized by corporations and the call centre industry and has its highest effectiveness when call logging software tools are used. Calls are routed according to the set up of calling features within the given system such as Call queues, IVR menus, Hunt groups and Recorded announcements. Call features provide a customised experience for the caller and maximize the efficiency of inbound call handling. Call management parameters can specify how calls are distributed according to an operator's skill level in relation to a call, the time and/or date of a call, the location of the caller or through automatic routing processes.

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In computer telephony an automatic dialler is a computer system that makes outgoing calls from a call centre to customers from call agents based upon a loaded list of contacts. Whereas automatic call distribution (ACD) distributes inbound calls to a call centre amongst its agents, an auto dialler makes outbound calls and comes in several forms. Auto diallers are responsible for providing management information to call centre operators, including how many outbound calls each agent has handled. In more sophisticated computer telephony systems, a single system handles both ACD of inbound calls and dialling of outbound calls, allowing agents to be switched between the two as traffic volumes require.

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References

  1. "What Is Contact Center Screen Pop". NICE. Retrieved 2022-07-29.
  2. "What Is Screen Pop? Screen Pop Definition". Mitel. Retrieved July 29, 2022.