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Stephen Vargo | |
|---|---|
| Nationality | American |
| Education | Ph.D. from University of Oklahoma |
| Occupation | Professor |
| Employer | University of Oklahoma |
Stephen L. Vargo is an American academic in the field of marketing, currently serving as a professor at the University of Oklahoma.
Vargo has an MS degree in social psychology and a PhD in Marketing. He has previously worked or taught at the University of Maryland, the University of California Riverside, the University of Cambridge, the University of Auckland, Karlstad University, and the University of Hawai'i.
Vargo’s primary areas of research are marketing theory and thought, service dominant logic (marketing), and consumers’ evaluative reference scales. He has had articles published in the Journal of Marketing , the Journal of the Academy of Marketing Science , the Journal of Service Research , the Journal of Retailing, the Journal of Macromarketing, and other major marketing journals and books, including, The Service Dominant Logic of Marketing: Dialog, Debate, and Directions, and The Sage Handbook on Service-Dominant Logic, which he co-edited and Service-Dominant Logic: Premises, Perspectives, Possibilities, which he coauthored..
Vargo currently serves on the editorial review boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, Journal of Service Research, the Australasian Marketing Journal, and the Journal of Service Management and Service Science. He has also served as co-editor of a special issue of the Journal of the Academy of Marketing Science, as well as editor of special issues in other leading journals such as European Journal of Marketing and Marketing Theory and MIS Quarterly.
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Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries. Distribution is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion.
Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.
Critical management studies (CMS) is a loose but extensive grouping of theoretically informed critiques of management, business and organisation, grounded originally in a critical theory perspective. Today it encompasses a wide range of perspectives that are critical of traditional theories of management and the business schools that generate these theories.
Harry F. Dahms is Professor of Sociology, co-director of the Center for the Study of Social Justice and co-chair of the Committee on Social Theory at the University of Tennessee - Knoxville. Dahms also is an associate editor of Basic Income Studies and Soundings. An Interdisciplinary Journal, and was a founding member of the editorial boards of The Newfound Press, as well as of Anthem Studies in the Political Sociology of Democracy, on whose board he has remained. Since 2022, he has been a member of the AI Tennessee Initiative taskforce.
Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content. This way, the firm will not run out of ideas regarding the design to be created and at the same time, it will further strengthen the business relationship between the firm and its customers. Another meaning is the creation of value by ordinary people, whether for a company or not.
Service science, management, and engineering (SSME) is a term introduced by IBM to describe an interdisciplinary approach to the study and innovation of service systems. More precisely, SSME has been defined as the application of science, management, and engineering disciplines to tasks that one organization beneficially performs for and with another. SSME is also a proposed academic discipline and research area that would complement – rather than replace – the many disciplines that contribute to knowledge about service. The interdisciplinary nature of the field calls for a curriculum and competencies to advance the development and contribution of the field of SSME.
A service system is a configuration of technology and organizational networks designed to deliver services that satisfy the needs, wants, or aspirations of customers. "Service system" is a term used in the service management, service operations, services marketing, service engineering, and service design literature. While the term frequently appears, it is rarely defined.
Service-dominant (S-D) logic, in behavioral economics, is an alternative theoretical framework for explaining value creation, through exchange, among configurations of actors. It is a dominant logic. The underlying idea of S-D logic is that humans apply their competences to benefit others and reciprocally benefit from others' applied competences through service-for-service exchange.
Institutional logic is a core concept in sociological theory and organizational studies, with growing interest in marketing theory. It focuses on how broader belief systems shape the cognition and behavior of actors.
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century.
Inseparability is a term used in marketing to describe a key quality of services as distinct from goods, namely the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption. Other key characteristics of services include perishability, intangibility and variability.
Paul Henry Nystrom was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing, and for his The Economics of Retailing (1915) and his Economics of Fashion (1928).
Dr. Robert Frank Lusch was an American business professor and Professor of Marketing at the University of Arizona business school.
Stephan H. (Steve) Haeckel is an American management theorist and former director of Strategic Studies at IBM’s Advanced Business Institute, who developed the idea of the sense-and-respond organization as an adaptive enterprise.
The Journal of Service Research is a quarterly peer-reviewed academic journal that covers the field of business studies. The current editor-in-chief is Ming-Hui Huang. The journal was established by Roland Rust in 1998 and is published by SAGE Publications. The Journal of Service Research is sponsored by the Center for Excellence in Service at the University of Maryland's Robert H. Smith School of Business.
The viable systems approach (VSA) is a systems theory in which the observed entities and their environment are interpreted through a systemic viewpoint, starting with the analysis of fundamental elements and finally considering more complex related systems. The assumption is that each entity/system is related to other systems, placed at higher level of observation, called supra-systems, whose traits can be detected in their own subsystems.
Stephen A. Webb is a social theorist and researcher in social work, social welfare and policy. He was born in Margate Kent, in 1958, the son of Mary and Philip Webb and has a younger brother Richard and sister Nicola Webb. He attended Heath Junior School, Chesterfield Boys Grammar School and University of Oxford.
{{Infobox academic | name = Shelby D. Hunt | othernames = | birth_date = 1939 | birth_place = | death_date = July 12, 2022 | death_place = Lubbock, Texas | nationality = American | occupation = Professor, author, consultant | spouse = | discipline = Marketing
Behavioral strategy refers to the application of insights from psychology and behavioral economics to the research and practice of strategic management. In one definition of the field, "Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Behavioral strategy aims to bring realistic assumptions about human cognition, emotions, and social behavior to the strategic management of organizations and, thereby, to enrich strategy theory, empirical research, and real-world practice".
Evert Gummesson was Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. He received his Ph.D. from Stockholm University, Stockholm School of Economics. He was a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland.
