Unicard

Last updated
Unicard unik`ardi.png
Unicard

UNICARD is a loyalty card scheme run by Universal Card Corporation. It is the most popular loyalty card in Georgia. First UNICARD was issued in 2010; Collection of loyalty points was available in more than 100 partner companies combining more than 500 leading trading points. Since 2016 more than 250 companies joined UNICARD network. Partner companies participating in UNICARD loyalty card program reward their customers every time card holders make a purchase.

Contents

History

Universal Card Corporation was founded in 2009. First UNICARD was issued on April 7, 2010. Since 2011 UNICARD became available not only in Tbilisi (capital of Georgia) but in other Georgian regions.

In accordance with data from year 2015, in 5 years Universal Card Corporation distributed totally 1 600 000 UNICARDs and expanded its partnership network by unifying more than 200 companies in its loyalty card scheme.

Universal Card Corporation launched its first mobile application in 2015. It is available for iPhone and Android system operation smartphones. Application was created to make loyalty card more mobile and easy to use. User gets virtual card, which makes point collection and redemption more entertaining. App shows locations where UNICARD point collection is available. Mobile application helps UNICARD holders to track personal transactions, get virtual card immediately, collect and redeem points by using virtual card; redeem points into desirable gifts; find where to collect points; receive news and special offers.

Since 2016 Universal Card Corporation loyalty card scheme counts approximately 250 companies and therefore UNICARD network unifies about 4000 leading trading points.

Collection

Collection dagrovebis proc`esi.jpg
Collection

UNICARD holders receive bonus points on purchases made at retailers offering loyalty card scheme program provided by Universal Card Corporation.

Bonus points collection scheme varies and depends on several parameters: a) sum spent on purchase b) bonus point’s rate in the particular retailer. For instance, supermarket chain SMART rewards UNICARD holders with 1.5 bonus points on each spent 10 GEL. Moreover, companies from UNICARD network periodically launch campaigns and hot offers giving UNICARD holders possibility to collect more points by meeting particular requirements.

Bonus points on UNICARD could be collected while purchasing food, goods, garments/clothing, fuel, travel packages, tickets, pharmacy, GYM passes or other services. UNICARD symbol at retailers points that company offers Universal Corporation Card loyalty card scheme. UNICARD points could be collected faster in case holders share card with their relatives, maximum 5 cards could be linked to one single UNICARD account, whereas one card is principal and others are supplementary.

Redemption

Bonus points collected within the Universal Card Corporation loyalty card scheme are subject to redemption. UNICARD holders can redeem their bonus points on any products presented within the particular partner’s stores where redemption is available. For instance, currently this service is valid at Supermarket chain SMART, Ioli, Foodmart and SPAR.

Bonus points collected on UNICARD could be redeemed online via website where catalogue includes more than 1 500 items, whether it is a gifts or services. Customer willing to redeem their points could find via online catalogue: travel packages, jewelry, perfumes, make up, talk time on cell phone, fuel vouchers, utility payments, accessories, vouchers, appliances, toys, books, magazines, stationary and many more.

Products

Unideposit

In January 2016 Universal Card Corporation launched ─ entirely new option to accumulate more bonus points even if you spend the same. Unicard principal card holders now will be able to get more benefit, acquire and spend additional bonus points immediately as deposit expires.

Unimania

In April 2016 Universal Card Corporation launched new product – www.unimania.ge online space for point’s collection. Unimania rewards UNICARD holders who visit web page, watch TV adverts and banners, click on URLs to visit advertiser’s pages and answer questions by participating in questionnaires as respondents.

Any company can publish its media content on Unimania and reward Unicard customers for interaction.

Service Centers

Service center momsaxurebis c`entri.jpg
Service center

Universal Card Corporation head office resides in Tbilisi, capital of Georgia, 0186, 71 Vazha-Pshavela Ave.

UNICARD holders can apply to the Service centers located in:

See also

Related Research Articles

<span class="mw-page-title-main">Loyalty program</span> Marketing strategy designed to encourage customers to continue to shop at a business

A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.

Medicare is the publicly funded universal health care insurance scheme in Australia, along with the Pharmaceutical Benefits Scheme (PBS) operated by the nation's social security department, Services Australia. Medicare is the principal way Australian citizens and permanent residents access most health care services in Australia. The scheme either partially or fully covers the cost of most primary health care services in the public and private health care system. All Australian citizens and permanent residents have access to fully-covered health care in public hospitals, funded by Medicare, as well as state and federal contributions. International visitors from 11 countries have subsidised access to medically necessary treatment under reciprocal agreements.

<span class="mw-page-title-main">Nectar (loyalty card)</span> Loyalty card scheme in the United Kingdom

Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Ltd, a company wholly owned by Sainsbury's. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's, Esso, eBay and British Airways. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Participating companies cover sectors including travel, retail, finance and newspapers.

<span class="mw-page-title-main">Frequent-flyer program</span> Airline loyalty program

A frequent-flyer programme (FFP) is a loyalty program offered by an airline.

<span class="mw-page-title-main">Waitrose</span> British supermarket chain owned by John Lewis Partnership

Waitrose Limited, trading as Waitrose & Partners, is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose. It was acquired in 1937 by employee-owned retailer John Lewis Partnership, which still sells groceries under the brand. Its head offices are located in Bracknell, Berkshire.

AAdvantage is the frequent-flyer program of American Airlines. Launched May 1, 1981, it was the second such loyalty program in the world and remains the largest, with more than 115 million members as of April, 2021.

<span class="mw-page-title-main">Air Miles</span> Miles-based loyalty program

Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.

<span class="mw-page-title-main">Canadian Tire Financial Services</span> Financial services subsidiary of the Canadian Tire retail chain

Canadian Tire Services Ltd. (CTSL), doing business as Canadian Tire Bank, is the financial services subsidiary of the Canadian Tire retail chain. The bank is based in Oakville, Ontario, and has additional business operations in St. Catharines and Welland, Ontario. Between 1968 and 2016, Canadian Tire Services Ltd. was known as Canadian Tire Financial Services Ltd..

<span class="mw-page-title-main">PC Optimum</span> Canadian retail loyalty program by the Loblaw Companies

PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus and Shoppers Drug Mart's Shoppers Optimum programs.

Online shopping rewards are a type of loyalty program to e-commerce shoppers.

<span class="mw-page-title-main">Tesco Clubcard</span> British supermarket loyalty card

Tesco Clubcard is the loyalty card of British supermarket chain Tesco.

Flybuys, formerly Fly Buys, is New Zealand's largest customer loyalty scheme. It is administered by Loyalty New Zealand, which is owned equally by Bank of New Zealand, Foodstuffs, IAG New Zealand and Z Energy.

<span class="mw-page-title-main">SmartLink (smart card)</span>

SmartLink is a RFID-enabled credit card-sized smartcard that is the primary fare payment method on the PATH transit system in Newark and Hudson County in New Jersey and Manhattan in New York City. It was designed to replace PATH's paper-based farecard, QuickCard, and there was plans to expand its usage throughout most transit agencies in the tri-state area. The SmartLink card has been available to the public since July 2, 2007. Although the MetroCard used on the Metropolitan Transportation Authority (MTA)'s transit system can also be used on the PATH, the reverse is not true for SmartLink, which cannot be used on the MTA's system.

<span class="mw-page-title-main">Everyday Rewards</span> Australian customer loyalty program

Everyday Rewards, formerly Woolworths Rewards, is a customer loyalty program owned and operated in Australia by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.

<span class="mw-page-title-main">Visa policy of Georgia</span> Policy on permits required to enter Georgia

Visitors to Georgia must obtain a visa from Georgian diplomatic missions unless they come from one of the visa exempt countries or one of the countries whose citizens can obtain an e-Visa. Visitors must hold a passport valid for the period of intended stay, while Georgian citizens can enter with a valid or expired passport or identity card.

<span class="mw-page-title-main">Nol Card</span>

The NolCard is an electronic ticketing card developed by Hong Kong-based company Octopus Cards Limited that was released for all modes of public transport services in Dubai in August 2009.

SkyMiles is the frequent-flyer program of Delta Air Lines that offers points to passengers traveling on most fare types, as well as to consumers who utilize Delta co-branded credit cards, which accumulate towards free awards such as airline tickets, business and first-class upgrades, and luxury products. Created in 1981 as the "Delta Air Lines Frequent Flyer Program", its name was changed to SkyMiles in 1995. Originally all airlines including Delta, only gave miles for airline travel and not credit card expenditures. Delta claims to have been the first major U.S. airline without mileage expiration, so travelers can redeem awards at their leisure, but others have since followed. The airline also has a separate SkyBonus program that provides small to mid-sized business owners with a way to earn points for trips taken by employees, good towards free flights, upgrades, Medallion status and other travel awards. It has been ranked fairly high according to some independent news outlets.

A Uniform Resource Locator (URL), colloquially known as an address on the Web, is a reference to a resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifier (URI), although many people use the two terms interchangeably. URLs occur most commonly to reference web pages (HTTP/HTTPS) but are also used for file transfer (FTP), email (mailto), database access (JDBC), and many other applications.

<span class="mw-page-title-main">Scene+</span> Canadian loyalty program

Scene+ is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a subsidiary of Cineplex Inc., Scotiabank, and Empire Company.

<span class="mw-page-title-main">Hotel loyalty program</span> Marketing strategy used by hotels to attract business at their properties

A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels over others when selecting a hotel by offering discounts or privileges, such as upgrades.

References

  1. “Back to School – Unicard Started Preschool Campaign”. Online portal www.ambebi.ge 11 November 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/141334-skolisaken-heri-heri--uniqardis-saskolo-aqcia-daitsyo.html [Accessed on February 26, 2016]
  2. “Unicard in Your Smart Phone” Online portal www.ambebi.ge. September 25, 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/142644-uniqardi-ukve-thqvensmobilur-telefonshia.html [Accessed on February 26, 2016]
  3. “Ana Koshadze on Unicard’s Mobile Application”. IPN Interpressnews. October 27, 2015. URL: http://www.interpressnews.ge/ge/mnishvnelovani-informacia/351484-ana-koshadze-uniqardis-mobiluri-aplikaciis-shesakheb.html [Accessed on February 26, 2016]
  4. “Belhouse Opens New Shop and Launches new campaign with UNICARD”. Online portal www.ambebi.ge . October 5, 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/143496-belhausis-akhali-maghazia-da-sachuqrebis-aqcia-uniqardthan-erthad.html [Accessed on February 26, 2016]
  5. “BELHOUSE and UNICARD Campaign – Spend Less and Get More”. Online portal www.ambebi.ge. July 27, 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/137433-belhausis-da-uniqardis-aqcia--dakharjeth-naklebi-da-miigheth-imdeni-ramdenic-gekuthvnith.html [Accessed on February 26, 2016]
  6. “Beauty Requires Sacrifice”. Online portal www.ambebi.ge. July 28, 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/137552-aq-silamaze-mskhverpls-ar-moithkhovs.html [Accessed on February 26, 2016]
  7. “Positive is Collectable Everywhere”. Online portal www.ambebi.ge. July 15, 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/136578-pozitivis-dagroveba-yvelgan-sheidzleba.html [Accessed on February 26, 2016]
  8. “Unicard in Your Smart Phone”. Marketer. September 18, 2015. URL: http://www.marketer.ge/unicard-app/ [Accessed on February 26, 2016]
  9. „Lee & Wrangler, Levis, Factory – three new shops on Chavchavadze Ave and double points campaign in Dress group”. Online portal www.ambebi.ge. June 2, 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/132880-lee-a-wrangler-levis-factory-sami-akhali-maghazia-tcavtcavadzis-gamzirze-dresap-jgufisgan-da-gaormagebuli-qulebis-aqcia-uniqardze.html [Accessed on February 26, 2016]
  10. “UNICAR, WISSOL & SMART STARTED POSITIVE CAMPAIGN”. IPN Interpressnews. November 3, 2015. URL: http://www.interpressnews.ge/ge/sazogadoeba/352602-quniqardiq-qvisoliq-da-qsmartiq-momkhmareblebs-tsamakhalisebel-aqcias-sthavazoben.html?ar=A [Accessed on February 26, 2016]
  11. “BELHOUSE Launched New Year Campaign for UNICARD Holders”. Online portal www.ambebi.ge. December 23, 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/150774-belhausshi-uniqardis-saakhaltslo-aqcia-daitsyo.html [Accessed on February 26, 2016]
  12. “UNICARD Presents Family Comedy - Unbearable Holidays”. Online portal www.ambebi.ge December 24, 2015. URL: http://www.ambebi.ge/mnishvnelovani-informacia/150901-uniqardi-tsarmogidgenth-saojakho-komedias-autaneli-ardadegebi.html [Accessed on February 26, 2016]
  13. “Ori Nabiji & UNICARD Rewards Customers”. 106,9 FM FORTUNA. January 14, 2016. URL: http://fortuna.ge/ori-nabiji-da-uniqardi-ertgul-momkhmareblebs-daajildovebs/ [Accessed on February 26, 2016]
  14. “Ori Nabiji & UNICARD Rewards Customers”. 18, 2016. URL: http://www.okmagazine.ge/index.php/akhali-ambebi/2797-ori-nabiji-da-uniqardi-erthgul-momkhmareblebs-ajildoebs [Accessed on February 26, 2016]