Universal-Tandem Publishing

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Universal-Tandem Publishing
PredecessorTandem Books
Founded1968
Successor W. H. Allen & Co.
Country of originUnited Kingdom
Publication typesBooks

Universal-Tandem Publishing Co Ltd was a United Kingdom paperback publishing company established in the early 1960s as Tandem Books.

History

The company's principal imprint was Tandem. The hyphenated name Universal-Tandem was adopted as a corporate identity in 1968 after Tandem Books was bought by the American group Universal Publishing and Distribution Corporation Inc. (UPD), allowing Universal-Tandem to distribute some titles published by UPD in the United States in the United Kingdom.

In 1973, Tandem established Target Books as a children's imprint. Target became well known for its highly successful range of novelisations and other books based on the popular science-fiction television series Doctor Who .

In 1975, Universal-Tandem was sold by UPD to the British conglomerate Howard and Wyndham, and the company was renamed Tandem Publishing Ltd before being merged with the paperback imprints of Howard and Wyndham's general publishing house W H Allen to become Wyndham Publications Ltd in 1976. During 1977–1978, the Wyndham identity was phased out. The Tandem imprint was phased out during 1980, and surviving titles from the backlist were subsequently reprinted under W H Allen's principal paperback imprint, Star. The Target imprint survived until 1993, though in its latter years it was used only for Doctor Who novelisations.

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Target Books

Target Books was a British publishing imprint, established in 1973 by Universal-Tandem Publishing Co Ltd, a paperback publishing company. The imprint was established as a children's imprint to complement the adult Tandem imprint, and became well known for their highly successful range of novelisations and other assorted books based on the popular science fiction television series Doctor Who. Their first publications based on the serial were reprints in paperback of three novels which had been previously published as hardbacks: Doctor Who and the Daleks and Doctor Who and the Crusaders by David Whitaker, and Doctor Who and the Zarbi by Bill Strutton. As these sold well further novelisations of the show were commissioned. In 1975 Universal-Tandem was sold by its American owners, the Universal-Award group, to the British conglomerate Howard and Wyndham. The company was renamed Tandem Publishing Ltd before being merged with the paperback imprints of Howard and Wyndham's general publishing house W. H. Allen Ltd to become Wyndham Publications Ltd in 1976. However, during 1977 and 1978 the Wyndham identity was phased out and, until 1990, Target books were published by 'the paperback division of WH Allen & Co'.

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