Jay Shetty

Last updated

Jay Shetty
Jay Shetty Headshot 2021.jpg
Shetty in August 2021
Born (1987-09-06) 6 September 1987 (age 36)[ citation needed ]
Education Queen Elizabeth's School
Alma mater Cass Business School
Occupations
Years active2013–present
Notable workThink Like a Monk [1]
SpouseRadhi Devlukia [2]
Awards 11th Shorty Awards

Jay Shetty (born 6 September 1987) is a British podcaster, author, and life coach, best known for his podcast On Purpose. [3]

Contents

Early life

Shetty was born in London to a Hindu family of Indian origin. He was raised in Barnet, North London and has a sister. [4] [5] From childhood, he was a member of the International Society for Krishna Consciousness, known as the Hare Krishna movement or Hare Krishnas. [6] His mother is a Gujarati who was raised in Yemen and his father is a Tulu Bunt from Mangalore. [7] He attended Queen Elizabeth's School, Barnet, [8] then went on to graduate from the Cass Business School at the City, University of London. [9]

Career

In a 2008 interview, Shetty stated that at a 2006 event in France of the Iskcon Pandava Sena (the Hare Krishna youth group) he had undergone a "massive transformation" and become much more appreciative of the Hare Krishna movement. [6]

In business school around 2007 (though Shetty had provided inconsistent accounts of when the event took place), [6] Shetty met Gauranga Das, a monk invited to speak at the school on selflessness and living a minimalist lifestyle. [10] Shetty spoke with Gauranga after his talk and followed him for the remainder of Gauranga's lecture circuit around the United Kingdom. [5] Shetty claims to have spent four summers in India interning at corporations and training with the International Society for Krishna Consciousness (ISKCON). Shetty has often claimed that he spent three years, from 2010 to 2013, living the ISKCON lifestyle at an undisclosed ashram in Mumbai, India, [11] [12] [13] but his own blog posts and people familiar with his movements in that period indicate he spent most of this time making promotional videos at Bhaktivedanta Manor in Watford, [10] with Shetty writing in a blog post that he had arrived in India in October 2010 and had spent less than four months in the country before leaving again. [6]

Shetty began his career at Accenture, working on digital strategy and as a social media coach for the company's executives. [14] [15] In 2016, Shetty broke away to become an independent content creator. [6] His work caught the attention of Arianna Huffington, who hired him to produce videos for Huffington Post about topics such as relationships. [14] [16] [9] [17] Shetty stopped working for the HuffPost in early 2017, later releasing videos independently on Facebook and YouTube. By 2019, Shetty had over 1 million subscribers on YouTube and 20 million followers on Facebook. [6]

Shetty won a 2016 Asian Media Award for Best Blog [18] [19] and a 2018 Streamy Awards in the Health and Wellness category. [20]

In 2018, Shetty made appearances on The Ellen DeGeneres Show and the Red Table Talk show (hosted by Jada Pinkett Smith) on Facebook, and became the "personal spiritual adviser" to Will Smith. [6]

President Joe Biden with Jay Shetty on July 26, 2023, in the White House President Joe Biden with Jay Shetty, host of the podcast "On Purpose with Jay Shetty" on July 26, 2023, in the Center Hall of the White House (cropped) (cropped).jpg
President Joe Biden with Jay Shetty on July 26, 2023, in the White House

In 2019, Shetty launched the podcast On Purpose. [21] The podcast was downloaded 64 million times in its first year. [10] On Purpose became the number one health podcast in the world according to Forbes . [22] [23] In July 2023, Shetty interviewed US President Joe Biden on his mental health initiatives in a podcast episode filmed at the White House. [24]

In April 2019, Shetty was honoured with the Outstanding Achievement Online Award at The Asian Awards and in May 2019 he won Best in Health & Wellness at the 11th Shorty Awards. [25]

In August 2019, YouTuber Nicole Arbour publicly criticized Shetty for plagiarizing quotes, leading him to remove 113 posts from his Instagram and begin adding attributions. [26] [27] [28]

Shetty is the co-founder of a video production company, Icon Media, along with Alex Kushneir. [29] [14] In 2021, Shetty and his wife Radhi launched Sama Tea, an adaptogenic brand inspired by ayurveda. [30] In 2022, Shetty joined meditation product company Calm as its "Chief Purpose Officer". [31]

Shetty has conducted interviews with a number of public figures. [32] [33]

Jay Shetty Certification School

In 2020, Shetty founded the Jay Shetty Certification School, an online learning platform for becoming an accredited life coach. It claims to provide a Level 7 diploma, which is equivalent to a Master's degree in the United Kingdom. [34] A 2024 investigation into Shetty's career by The Guardian found that the school made misleading and erroneous claims of being Ofqual-regulated and in progression arrangements with the University of Chichester, as well as several other UK universities. Following the investigation, the website was altered to correct some of these claims. Marketing professor William Keep of The College of New Jersey has likened the school's business model to a multi-level marketing scheme, as many students are encouraged to recoup the $7,400 tuition cost by starting their own life coach training centers. [6]

Books

Simon & Schuster published Shetty's 2020 book Think Like a Monk. The book offers advice on reducing stress and improving focus, based on Shetty's experiences from living at an ashram. [5] The book was a bestseller. [35] [36] [26] In 2023, Shetty published 8 Rules of Love: How to Find It, Keep It and Let It Go which made The New York Times best-seller list. [37]

Personal life

Shetty lives in Los Angeles with his wife, Radhi Devlukia Shetty. [26] He is in the ownership group of Angel City of the National Women's Soccer League. [38]

Shetty presided over the 2022 wedding of Jennifer Lopez and Ben Affleck. [10] [39]

Related Research Articles

<span class="mw-page-title-main">A. C. Bhaktivedanta Swami Prabhupada</span> Indian spiritual teacher (1896–1977)

A. C. Bhaktivedanta Swami Prabhupada (1896–1977) was a spiritual, philosophical, and religious teacher from India who spread the Hare Krishna mantra and the teachings of “Krishna consciousness” to the world. Born as Abhay Charan De and later legally named Abhay Charanaravinda Bhaktivedanta Swami, he is often referred to as “Bhaktivedanta Swami”, "Srila Prabhupada", or simply “Prabhupada”.

<span class="mw-page-title-main">International Society for Krishna Consciousness</span> Religious organisation

The International Society for Krishna Consciousness (ISKCON), known colloquially as the Hare Krishna movement, is a Gaudiya Vaishnava Hindu religious organization. It was founded on 13 July 1966 in New York City by A. C. Bhaktivedanta Swami Prabhupada. Its main headquarters is located in Mayapur, West Bengal, India.

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Jayadvaita Swami, a Gaudiya Vaishnava swami, is an editor, writer, publisher, and teacher and a disciple of A. C. Bhaktivedanta Swami Prabhupada, founder of the International Society for Krishna Consciousness (ISKCON). He was the seniormost editor for the Bhaktivedanta Book Trust for more than forty years. He served as a trustee for the Book Trust from 1988 through 2017. He has been described as "one of ISKCON's most independent-minded and respected thinkers." He is the author of Vanity Karma: Ecclesiastes, the Bhagavad-gita, and the meaning of life, a cross-cultural commentary on the biblical book of Ecclesiastes. The book won the 2016 Benjamin Franklin Book Award from the Independent Book Publishers Association as the best book in the "religion" category.

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