Sir John Hegarty (born 1944) [1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.
Sir John Hegarty (born 1944) [1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.
Hegarty was educated at Finchley Grammar School (now Finchley Catholic High School), [2] in the North London suburb of North Finchley, followed by the London College of Printing (now London College of Communication).
He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded the London office of TBWA, and then in 1982 started Bartle Bogle Hegarty. [3]
He has published two books: Hegarty on Advertising: Turning Intelligence Into Magic and Hegarty on Creativity.[ citation needed ]
He was a President of D&AD in 1989 [4] and in 1994 was given the President's Award. [5] He appeared as a castaway on the BBC Radio programme Desert Island Discs on 23 June 1991. [6]
He was knighted for his services to the advertising and creative industries in 2007. [3] [7]
Hegarty is a Trustee Emeriti of The Design Museum. [8]
Desert Island Discs is a radio programme broadcast on BBC Radio 4. It was first broadcast on the BBC Forces Programme on 29 January 1942.
Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
Maurice Nathan Saatchi, Baron Saatchi is a British businessman, and with his brother, Charles, co-founder of the advertising agencies Saatchi & Saatchi and M&C Saatchi.
Charles Saatchi is an Iraqi-British businessman and the co-founder, with his brother Maurice, of advertising agency Saatchi & Saatchi. The brothers led the business – the world's largest advertising agency in the 1980s – until they were forced out in 1995. In the same year, the brothers formed a new agency called M&C Saatchi.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
Sir Christopher John Frayling is a British educationalist and writer, known for his study of popular culture.
Christ's College is a secondary school with academy status in East Finchley, London, United Kingdom. It falls under the London Borough of Barnet Local Education Authority for admissions. Since September 2018, Christ’s College Finchley has offered education to both girls and boys joining Year 7. The school presently has 860 pupils and specialises in Maths and Sciences.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year.
Finchley Catholic High School is a boys' secondary school with a coeducational sixth form in North Finchley, part of the London Borough of Barnet, England. The current head teacher is Niamh Arnull, who had previously been a member of the teaching staff in the 1990s.
Kirk Jones is an English film director and screenwriter.
The Screen Actors Guild – American Federation of Television and Radio Artists is an American labor union representing approximately 160,000 media professionals worldwide. SAG-AFTRA is a member of the AFL–CIO, the largest federation of unions in the United States. SAG-AFTRA is also a member of the International Federation of Actors (FIA).
Arthur Edwards, is a British photographer, working for The Sun newspaper, who specialises in pictures of the British royal family, with whom he has toured often.
Christopher Serpell was a journalist and BBC diplomatic correspondent.
Nicola Mendelsohn CBE is a British advertising executive. Active in the advertising industry since 1992, Mendelsohn serves as the head of global ad relationships for Facebook, and also sits on the board of Diageo. The Daily Telegraph has called her "the most powerful woman in the British tech industry".
Pablo del Campo is an Argentine advertising executive, entrepreneur, and author. He is the founder of Del Campo Saatchi & Saatchi, an agency within the Saatchi & Saatchi and Publicis Groupe network. Del Campo has earned recognition as a creative executive, having received accolades for his work in Argentina's advertising industry.
"Champagne" was a television and cinema advertisement launched by Microsoft and created by Bartle Bogle Hegarty. Released in March 2002, the commercial aired in Europe to promote the European release for Xbox. However, after the advertisement received 136 complaints, the commercial was banned on 4 June 2002.
Jonathan Mildenhall is chief executive officer of TwentyFirstCenturyBrand, a marketing consultancy firm. While working for Airbnb in 2017, he was ranked 8th on the world's most influential CMOs by Forbes.
John Anthony Gillard was an influential British teacher of advertising and design whose notable students included Sir John Hegarty, Michael Peters, and Graham Fink. In a joint letter to Design Week magazine shortly after his death, leading figures from the creative industries described Gillard as "without question the greatest inspirational teacher that the UK design and advertising industry has ever had".
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