Moorcroft

Last updated

W. Moorcroft Limited
Company type Private
Industry Pottery
Founded1913
Founder William Moorcroft
Headquarters,
England
Products Art pottery
OwnersHugh and Maureen Edwards
Number of employees
120
Website www.moorcroft.com

W. Moorcroft Limited (trading as W Moorcroft Ltd) is a British art pottery manufacturer specialising in richly decorated earthenware. [1] [2] [3] [4] based at Burslem in Stoke-on-Trent, England. The company was founded by William Moorcroft in 1913.

Contents

History

In 1897, Staffordshire pottery manufacturers James Macintyre & Co. Ltd garnered a prodigious talent by employing 24-year-old William Moorcroft as a designer, and within a year, he was put in full charge of the company's art pottery studio. Moorcroft's first innovative range of pottery, called Florian Ware, was a great success and won him a gold medal at the 1904 world's fair (the Louisiana Purchase Exposition in St. Louis, Missouri). Unusually at that time, he adopted the practice of signing his name, or his initials, on nearly all the pottery he designed, the production of which he personally oversaw.

In due course, the extent to which his success had overshadowed Macintyre's other manufacturing activities resulted in resentment on the part of his employers, culminating in their decision in 1912 to close down his studio. He then set up his own company, and the following year, production of his pottery was transferred to a brand new factory nearby.

The Moorcroft factory produced an extensive array of moderately-priced domestic tableware items in addition to its famous tubelined, hand-painted art pottery. Moorcroft's reputation was enhanced when Queen Mary, a keen collector of his works, granted him a royal warrant in 1928. Shortly before the death of William in 1945, his elder son, Walter Moorcroft, took control of the business, which he continued to develop. The company's royal warrant was re-issued in his name in 1946.

Between its founding and its leadership under Walter Moorcroft, the company had been financed in collaboration with the famous London store, Liberty. The Liberty store's interest was bought out by Moorcroft in 1962.

Rising fuel and labour costs brought Moorcroft, with its highly labour-intensive techniques, into financial difficulties and in an attempt to mass-produce Moorcroft pottery, part of the company was sold to the Roper Brothers in 1984. This attempt was unsuccessful, and in 1986 Roper Brothers' share was resold to business partners Hugh Edwards and Richard Dennis. In 1992 Dennis and his pottery designer wife, Sally Tuffin, left the company, leaving the Edwards family as sole owners (remaining so in 2008).

Moorcroft Pottery Moorcroft Pottery. Burslem. - geograph.org.uk - 663045.jpg
Moorcroft Pottery

Walter Moorcroft retired as the director of design in 1987, but continued to contribute until his last design, 'Rock of Ages', was launched in 1999. In 1993, 24-year-old Rachel Bishop joined the company as its senior designer. By claiming the original establishment of the Macintyre studio under William Moorcroft in 1897 as its own founding date, in 1997 Moorcroft celebrated its centenary. During 1998 it established a new Moorcroft Design Studio and employed several designers to extend the range of its products.

Moorcroft Pottery

Early in his employment at Macintyre's, William Moorcroft created designs for the company's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. Introduced very soon afterwards, his art nouveau-influenced Florian Ware was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. This technique has been used in almost all of Moorcroft's art pottery ever since, distinguishing it from mass-produced pottery. Both father and son also experimented with high-temperature flambé techniques, producing high glaze with vibrant colour.

Later Walter Moorcroft designs reflect the simpler appearance preferred during his era. Moorcroft Design Studio patterns show strong influences from the founding days of William Moorcroft coupled with the advances in colouring techniques of more recent years. Aimed at the luxury end of the collector and gift markets, they are generally in the form of such products as display plates, vases, pin dishes, lamp-bases and jars of varying shape and size.

See also

Related Research Articles

<span class="mw-page-title-main">Ruskin Pottery</span> English art pottery studio

The Ruskin Pottery was an English art pottery studio founded in 1898 by Edward R. Taylor, the first principal of both the Lincoln School of Art and the Birmingham School of Art, to be run by his son, William Howson Taylor, formerly a student there. It was named after the artist, writer and social thinker John Ruskin, as the Taylors agreed with, and followed the tenets of Ruskin. The pottery was situated at 173-174 Oldbury Road, Smethwick, then in Staffordshire.

<span class="mw-page-title-main">Japanese pottery and porcelain</span> Overview of Japanese pottery and porcelain

Pottery and porcelain is one of the oldest Japanese crafts and art forms, dating back to the Neolithic period. Kilns have produced earthenware, pottery, stoneware, glazed pottery, glazed stoneware, porcelain, and blue-and-white ware. Japan has an exceptionally long and successful history of ceramic production. Earthenwares were made as early as the Jōmon period, giving Japan one of the oldest ceramic traditions in the world. Japan is further distinguished by the unusual esteem that ceramics hold within its artistic tradition, owing to the enduring popularity of the tea ceremony.

<span class="mw-page-title-main">William De Morgan</span> English potter, tile designer and novelist

William Frend De Morgan was an English potter, tile designer and novelist. A lifelong friend of William Morris, he designed tiles, stained glass and furniture for Morris & Co. from 1863 to 1872. His tiles often recall medieval or Islamic design patterns. He applied innovative glazes and firing techniques. Galleons and fish were common motifs, as were "fantastical" birds and animals. Many of De Morgan's tiles were designed to create intricate patterns when several were laid together.

<span class="mw-page-title-main">Langley Mill Pottery</span>

Langley Mill Pottery was located in Langley Mill, Derbyshire on the Derbyshire – Nottinghamshire border. From its establishment in 1865 to its final closure in 1982, the pottery went through five distinct periods of ownership, producing a wide range of stoneware ranging from salt glazed ink bottles, utilitarian items and tableware to high quality and original art pottery.

<span class="mw-page-title-main">Studio pottery</span> Modern hand-made artistic pottery

Studio pottery is pottery made by professional and amateur artists or artisans working alone or in small groups, making unique items or short runs. Typically, all stages of manufacture are carried out by the artists themselves. Studio pottery includes functional wares such as tableware and cookware, and non-functional wares such as sculpture, with vases and bowls covering the middle ground, often being used only for display. Studio potters can be referred to as ceramic artists, ceramists, ceramicists or as an artist who uses clay as a medium.

<span class="mw-page-title-main">Royal Doulton</span> British ceramics manufacturing company

Royal Doulton is an English ceramic and home accessories manufacturer that was founded in 1815. Operating originally in Vauxhall, London, and later moving to Lambeth, in 1882 it opened a factory in Burslem, Stoke-on-Trent, in the centre of English pottery. From the start, the backbone of the business was a wide range of utilitarian wares, mostly stonewares, including storage jars, tankards and the like, and later extending to drain pipes, lavatories, water filters, electrical porcelain and other technical ceramics. From 1853 to 1901, its wares were marked Doulton & Co., then from 1901, when a royal warrant was given, Royal Doulton.

<span class="mw-page-title-main">Frederick Hurten Rhead</span>

Frederick Hurten Rhead (1880–1942) was a ceramicist and a major figure in the Arts and Crafts movement. A native of England, he worked as a potter in the United States for most of his career. In addition to teaching pottery techniques, Rhead was highly influential in both studio and commercial pottery. He worked for the Roseville Pottery, established his own Rhead Pottery (1913–1917), and in 1935 designed the highly successful Fiesta ware for Homer Laughlin China Company.

<span class="mw-page-title-main">Della Robbia Pottery</span> British maker of art pottery around 1900

The Della Robbia Pottery was a ceramic factory founded in 1894 in Birkenhead, near Liverpool, England. It closed in 1906. Initially it mostly made large pieces with high artistic aspirations, especially relief panels for architectural use, but also ornamental vessels and plates, intended for display rather than use.

<span class="mw-page-title-main">William Moorcroft (potter)</span>

William Moorcroft (1872-1945) was an English potter who founded the Moorcroft pottery business.

<span class="mw-page-title-main">Mintons</span> English pottery company (1793–2005)

Mintons was a major company in Staffordshire pottery, "Europe's leading ceramic factory during the Victorian era", an independent business from 1793 to 1968. It was a leader in ceramic design, working in a number of different ceramic bodies, decorative techniques, and "a glorious pot-pourri of styles - Rococo shapes with Oriental motifs, Classical shapes with Medieval designs and Art Nouveau borders were among the many wonderful concoctions". As well as pottery vessels and sculptures, the firm was a leading manufacturer of tiles and other architectural ceramics, producing work for both the Houses of Parliament and United States Capitol.

<span class="mw-page-title-main">Weller Pottery</span> Defunct pottery manufacturer

In 1872, Samuel A. Weller founded Weller Pottery in Fultonham, Ohio, United States. Originally, his business consisted of a small cabin and one beehive kiln, and Weller produced flower pots, bowls, crocks, and vases. By 1905, Weller Pottery was the largest pottery in the country. It mass-produced art pottery until about 1920, and it produced commercial lines until the pottery closed in 1948.

Frederick Vodrey was an English businessman from Wolstanton, Staffordshire who emigrated to Ireland sometime in the late 19th century. He is thought to be a cousin of Jabez Vodrey, a potter who emigrated from Staffordshire to the United States in 1820. On 9 November 1891 Frederick Vodrey married Annie Margaret Cuthbert in the Presbyterian Church in Bray, County Wicklow, Ireland. They had three children: Frederick Cuthbert Vodrey, Eileen Evelyn Vodrey and Harold Robert Vodrey.

<span class="mw-page-title-main">Pilkington's Lancastrian Pottery & Tiles</span>

Pilkington's Lancastrian Pottery & Tiles was a manufacturer of tiles, vases and bowls, based in Clifton near Pendlebury, Lancashire, England. The company was established in 1892 at Clifton Junction, alongside Fletcher's Canal. The company employed talented designers, the most famous of whom was Charles Voysey. Production of art pottery was stopped at the end of the 1930s, although tile production continued. Today the site is occupied by Pilkington's Group Plc.

<span class="mw-page-title-main">Art pottery</span> Pottery produced by artists emphasizing artistic rather than practical value

Art pottery is a term for pottery with artistic aspirations, made in relatively small quantities, mostly between about 1870 and 1930. Typically, sets of the usual tableware items are excluded from the term; instead the objects produced are mostly decorative vessels such as vases, jugs, bowls and the like which are sold singly. The term originated in the later 19th century, and is usually used only for pottery produced from that period onwards. It tends to be used for ceramics produced in factory conditions, but in relatively small quantities, using skilled workers, with at the least close supervision by a designer or some sort of artistic director. Studio pottery is a step up, supposed to be produced in even smaller quantities, with the hands-on participation of an artist-potter, who often performs all or most of the production stages. But the use of both terms can be elastic. Ceramic art is often a much wider term, covering all pottery that comes within the scope of art history, but "ceramic artist" is often used for hands-on artist potters in studio pottery.

<span class="mw-page-title-main">Bauer Pottery</span> American pottery

J.A. Bauer Pottery is an American pottery that was founded in Paducah, Kentucky in 1895 and operated for most of its life in Los Angeles, California. It closed in 1962.

<span class="mw-page-title-main">Edwin Bennett (potter)</span> English potter (1818-1908)

Edwin Bennett, born in Newhall, Derbyshire, was an English American pioneer of the pottery industry and art in the United States, and founder of the Edwin Bennett Pottery Company of Baltimore, Maryland. Producing a variety of wares from the everyday to the fine and artistic, his company, originally founded in the 1840s as the Edwin Bennett Queensware Manufactory, continued in operation until forced to close during the Great Depression in 1936. Examples of Edwin Bennett pottery may be found in museums across the United States, including the Maryland Historical Society, the Philadelphia Museum of Art, the Metropolitan Museum of Art, and the National Museum of American History, as well as in private collections.

<span class="mw-page-title-main">Grueby Faience Company</span> American ceramics company (1894–1920)

The Grueby Faience Company, founded in 1894, was an American ceramics company that produced distinctive American art pottery vases and tiles during America's Arts and Crafts Movement.

<span class="mw-page-title-main">Vernon Kilns</span> American ceramic company

Vernon Kilns was an American ceramic company in Vernon, California, US. In July 1931, Faye G. Bennison purchased the former Poxon China pottery renaming the company Vernon Kilns. Poxon China was located at 2300 East 52nd Street. Vernon produced ceramic tableware, art ware, giftware, and figurines. The company closed its doors in 1958.

Charles John Noke, was an English pottery designer and artist who primarily worked for Royal Doulton.

<span class="mw-page-title-main">Bernard Moore (potter)</span>

Bernard Moore (1850–1935) was an English pottery manufacturer and ceramic chemist known for the innovative production of art pottery, especially his flambé glazes and pottery with reduced lustre pigments. After forty years running his family's pottery business, he set up his own pottery studio in Stoke-on-Trent in 1905 where he made art pottery with the help of a few assistants. After closing the studio in 1915, he worked as a ceramic consultant.

References