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Seth Godin | |
|---|---|
 Godin in 2009 | |
| Born | July 10, 1960 (age 63) |
| Alma mater | Stanford University Tufts University |
| Occupation(s) | Author, entrepreneur |
| Spouse | Helene Aronson |
| Website | sethgodin |
Seth W. Godin (born July 10, 1960), also known as "F. X. Nine", is an American author and a former dot com business executive. [1] [2] [3] [4]
In 1977, Godin worked at a bagel factory that produced everything bagels. [5] After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City. [6] Mark Hurst and he then founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension. [7] [8]
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. [6] [9] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million [10] [11] and became Yahoo's vice president of direct marketing. [12]
In March 2006, Godin launched Squidoo. [13] By July 2008, Squidoo had become one of the 500 most visited sites in the world. [14] In 2014, it was sold to HubPages. [15]
Godin received the following awards:
Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons. [22]
Permission marketing is a type of advertising in which the people who are supposed to see the ads can choose whether or not to get them. This marketing type is becoming increasingly popular in digital marketing. Seth Godin first introduced the concept in his book “Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers.”
Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
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Yoyodyne is a fictional company featured in Thomas Pynchon's novels, most prominently in The Crying of Lot 49, and humorously referenced in various other media.
Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it "reminds business people of the tried-and-true path to success: Make a great product".
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The Dip: A Little Book That Teaches You When to Quit (2007) is the tenth published book by former dot com executive Seth Godin. It is a 76 page book that illustrates the concept of "the dip"—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through or one where you should quit.
Temper of the Times Investor Services was an American specialized broker/dealer that enrolled potential investors in Dividend Reinvestment Plans (DRP) by buying initial shares and transferring ownership to the investor. The broker was deregistered by FINRA on the June 8 2021.
Barbara Ann Corcoran is an American businesswoman, investor, syndicated columnist, and television personality. She founded The Corcoran Group, a real estate brokerage in New York City, which she sold to NRT for $66 million in 2001 and shortly thereafter exited the company. One of the show's original "Shark" investors, Corcoran has appeared in all 14 seasons of ABC's Shark Tank to date. As of January 2023, she has made 130 deals on the show, the largest being a $350,000 investment for 40% of Coverplay.
Martha Rogers is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University and a co-director of the Duke Center for Customer Relationship Management.
The lighthouse and naval vessel urban legend describes an encounter between a large naval ship and what at first appears to be another vessel, with which the ship is on a collision course. The naval vessel, usually identified as of the United States Navy or the United Kingdom’s Royal Navy and generally described as a battleship or aircraft carrier, requests that the other ship change course. The other party, generally identified as Canadian or often Irish and occasionally Spanish, responds that the naval vessel should change course, whereupon the captain of the naval vessel reiterates the demand, identifying himself and the ship he commands and sometimes making threats. This elicits the response "I'm a lighthouse. Your call." or something similar, a punchline which has become shorthand for the entire anecdote.
Resistance is a concept created by American novelist Steven Pressfield that illustrates the universal force that he claims acts against human creativity. It was first described in his non-fiction book The War of Art and elaborated in the follow-up books Do The Work and Turning Pro, and in other essays. It is also a recurring theme in some of his fiction novels such as The Legend of Bagger Vance and The Virtues of War.
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Don Peppers is an American advertising executive, author, and was a founding partner of Peppers & Rogers Group, a global customer-strategy consulting firm sold in 2010 to business process outsourcer TeleTech Holdings, Inc..
