Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. Hubspot was founded by Brian Halligan and Dharmesh Shah in 2006.
Pegasystems Inc. is an American software company based in Cambridge, Massachusetts. Founded in 1983, Pegasystems develops software for customer relationship management (CRM) and business process management (BPM). The company has been publicly traded since 1996 as PEGA (NASDAQ). Pega is a low-code platform for workflow automation and AI-powered decisioning.
Interactions LLC is a privately held technology company that builds and delivers hosted Virtual Assistant applications that enable businesses to deliver automated natural language communications for enterprise customer care.
Act-On Software is a software-as-a-service product for marketing automation. Act-On is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding. The product is used by a growing number of small, midsize and enterprise businesses. Act-On developed an internal sales department to market the software directly to users with $74 million in funding raised. Act-On has received positive customer reviews due to the software's ease of use and cost.
Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns.
Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
Gusto is a company that provides a cloud-based payroll, benefits, and human resource management software for businesses based in the United States. Gusto handles payments to employees and contractors and also handles electronically the paperwork necessary to help client companies comply with tax, labor, and immigration laws. Gusto is operational in all 50 US states.
Kahuna Inc. was a software startup that made mobile marketing automation software for companies. It provided tools and services for mobile applications to market their apps through mobile messaging channels, including push notifications, in-app messages, and email. The company was headquartered in Redwood City, California.
Braze, Inc. is an American cloud-based software company based in New York City It is a customer engagement platform used by businesses for multichannel marketing.
Tricentis is a software testing company founded in 2007 and headquartered in Austin, Texas. It provides software testing automation and software quality assurance products for enterprise software.
Zapier is a product that allows end users to integrate the web applications they use and automate workflows. The company is fully remote. As of 2021, it connects to more than 4,000 apps, with free and paid plans.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
Sendinblue is a SaaS solution for relationship marketing. The company was founded in 2007 by Armand Thiberge and Kapil Sharma, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.
UiPath is a global software company that makes robotic process automation (RPA) software. It was founded in Bucharest, Romania, by Daniel Dines and Marius Tîrcă. Its headquarters are in New York City. The company's software monitors user activity to automate repetitive front and back office tasks, including those performed using other business software such as customer relationship management or enterprise resource planning (ERP) software.
Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014.
ActiveCampaign is a cloud software platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers software for customer experience automation (CXA), which combines the transactional email, email marketing, marketing automation, sales automation, and CRM categories.
Smartsheet Inc. is an American publicly-listed company that develops and markets the Smartsheet application. As of 2022, it had over 2,600 employees, and is headquartered in Bellevue, Washington The company was founded in the summer of 2005, shortly after co-founder Brent Frei sold his prior company, Onyx Software. Initially it was funded mostly by Frei. About a year after its founding, Smartsheet had raised $4 million in funding and had just nine employees. By early 2012 it had raised $8.2 million in funding over three rounds and hired its first salesperson.
Moveworks is an American artificial intelligence (AI) company headquartered in Mountain View, California. The company develops an AI platform, designed for large enterprises, that uses natural language understanding (NLU), probabilistic machine learning, and automation to resolve workplace requests.
