Brochure

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"Pastures for Habersham County" brochures by S.C. Gunnels, the county agent. "Pastures For Habersham County" brochures by S. C. Gunnels, county agent - DPLA - 61e5c0f2980eaf4b457ddd178e0fce34.jpg
"Pastures for Habersham County" brochures by S.C. Gunnels, the county agent.

A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format.

Contents

A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. [1] A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures.

Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. They may be considered grey literature. [2] A brochure is usually folded and only includes promotional summary information.

Description

A 1940s brochure advertising the train, Arizona Limited Arizona Limited brochure 1940.jpg
A 1940s brochure advertising the train, Arizona Limited

A brochure is usually folded and only includes promotional summary information. A booklet is typically several sheets of paper with a card stock cover and bound with staples, string, or plastic binding. In contrast, a single piece of unfolded paper is usually called an insert, flyer, or bulletin. [3]

Varieties

1: letter/C tri-fold, 2: gate tri-fold, 3: roll/double gatefold, 4: accordion z-fold, 5: double (parallel) fold, 6: double right-angle / French fold Folding.svg
1: letter/C tri-fold, 2: gate tri-fold, 3: roll/double gatefold, 4: accordion z-fold, 5: double (parallel) fold, 6: double right-angle / French fold

Brochures available in electronic format are called e-brochures. This format has the added benefit of unlimited distribution and cost savings compared to traditional paper brochures. [4]

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side). [5]

Other brochure fold arrangements are possible: the accordion or "z-fold" method, the "c-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.

Booklet brochures are made of multiple sheets, most often saddle-stitched, stapled on the creased edge, or perfect bound like a paperback book, and result in eight or more panels.

Printing

Brochures are often printed using four-color process on thick, glossy paper to give an impression of quality. Businesses may print small quantities of brochures on a computer printer, or a digital printer, but offset printing turns out higher quantities at a lower cost per item.

Compared with a flyer, a brochure usually uses higher-quality paper, more color, and is folded.

Marketing brochure

Booklet cover in style of marketing brochures: summarizes main issues being taught. Booklet marketing.jpg
Booklet cover in style of marketing brochures: summarizes main issues being taught.

The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures, [6] [7] [8] which might be available for use at a public library. However, it is common for a company to have a marketing brochure prepared by a professional printing company (or department) that has experience in creating such documents. As compared to a flyer or a handbill, a printed brochure usually has higher-quality paper and more color and is folded or stapled at the seam.

Because the goal of a marketing brochure is typically to assist in the sales or distribution of products and services, the wording in the brochure is often very positive, with "glowing terms" to describe the features and benefits being offered. It is unlikely for a marketing brochure to list major complaints customers have stated about the products to avoid any negative aspects of those products or services. Instead, the focus is typically on persuasion to encourage people to obtain the items described in the brochure.

The term "marketing brochure" dates back many decades, such as for advertising new automobile features of the 1955 Ford Thunderbird.[ citation needed ]

See also

Related Research Articles

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In the field of computing, a printer is considered a peripheral device that serves the purpose of creating a permanent representation of text or graphics, usually on paper. While the majority of outputs produced by printers are readable by humans, there are instances where barcode printers have found a utility beyond this traditional use. Different types of printers are available for use, including inkjet printers, thermal printers, laser printers, and 3D printers.

<span class="mw-page-title-main">Raster graphics</span> Matrix-based data structure

In computer graphics and digital photography, a raster graphic represents a two-dimensional picture as a rectangular matrix or grid of pixels, viewable via a computer display, paper, or other display medium. A raster is technically characterized by the width and height of the image in pixels and by the number of bits per pixel. Raster images are stored in image files with varying dissemination, production, generation, and acquisition formats.

Desktop publishing (DTP) is the creation of documents using dedicated software on a personal ("desktop") computer. It was first used almost exclusively for print publications, but now it also assists in the creation of various forms of online content. Desktop publishing software can generate page layouts and produce text and image content comparable to the simpler forms of traditional typography and printing. This technology allows individuals, businesses, and other organizations to self-publish a wide variety of content, from menus to magazines to books, without the expense of commercial printing.

<span class="mw-page-title-main">Envelope</span> Stationery item used for flat mail

An envelope is a common packaging item, usually made of thin, flat material. It is designed to contain a flat object, such as a letter or card.

<span class="mw-page-title-main">Multi-function printer</span> Office machine

An MFP, multi-functional, all-in-one (AIO), or multi-function device (MFD), is an office machine which incorporates the functionality of multiple devices in one, so as to have a smaller footprint in a home or small business setting, or to provide centralized document management/distribution/production in a large-office setting. A typical MFP may act as a combination of some or all of the following devices: email, fax, photocopier, printer, scanner.

<span class="mw-page-title-main">Publication</span> Content made available to the general public

To publish is to make content available to the general public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content, including paper. Publication means the act of publishing, and also any copies issued for public distribution.

<span class="mw-page-title-main">Pamphlet</span> Unbound book

A pamphlet is an unbound book. Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.

In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

<span class="mw-page-title-main">Image scanner</span> Device that optically scans images, printed text

An image scanner—often abbreviated to just scanner—is a device that optically scans images, printed text, handwriting or an object and converts it to a digital image. Commonly used in offices are variations of the desktop flatbed scanner where the document is placed on a glass window for scanning. Hand-held scanners, where the device is moved by hand, have evolved from text scanning "wands" to 3D scanners used for industrial design, reverse engineering, test and measurement, orthotics, gaming and other applications. Mechanically driven scanners that move the document are typically used for large-format documents, where a flatbed design would be impractical.

<span class="mw-page-title-main">Digital printing</span> Method of printing

Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.

Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress process includes the preparation of artwork for press, media selection, proofing, quality control checks and the production of printing plates if required. The artwork is often provided by the customer as a print-ready PDF file created in desktop publishing.

<span class="mw-page-title-main">Offset printing</span> Printing technique

Offset printing is a common printing technique in which the inked image is transferred from a plate to a rubber blanket and then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier. Ink rollers transfer ink to the image areas of the image carrier, while a water roller applies a water-based film to the non-image areas.

Canon Production Printing, known as Océ until the end of 2019, is a Netherlands-based subset of Canon that develops, manufactures and sells printing and copying hardware and related software. The product line includes office printing and copying machinery, production printers, and wide-format printers for both technical documentation and color display graphics.

<span class="mw-page-title-main">Continuous stationery</span> Paper designed for use with dot-matrix and line printers

Continuous stationery (UK) or continuous form paper (US) is paper which is designed for use with dot-matrix and line printers with appropriate paper-feed mechanisms. Other names include fan-fold paper, sprocket-feed paper, burst paper, lineflow, tractor-feed paper, and pin-feed paper. It can be single-ply or multi-ply, often described as multipart stationery or forms. Continuous stationery is often used when the final print medium is less critical in terms of the appearance at the edges, and when continuously connected individual sheets are not inconvenient for the application. Individual sheets can be separated at the perforation, and sheets also have edges with punched holes, which also can be removed at the perforation.

A presentation folder is a kind of folder that holds loose papers or documents together for organization and protection. Presentation folders usually consist of a sheet of heavy paper stock or other thin, but stiff, material which is folded in half with pockets in order to keep paper documents. Presentation folders function much like that of a file folder for organizational purposes. They can be either printed or plain and can be used, amongst other things, as a tool for business presentations to customers to aid in the sales process.

<span class="mw-page-title-main">Folded leaflet</span>

Folded leaflets are usually used for advertising or marketing purposes, or for information supplementary to labels. There are many types of folds; only the most popular types are listed here. Although it is difficult to put a date on when some of these folds were first used, it is evident that their popularity boomed when the first mass production printers were introduced.

A contract proof usually serves as an agreement between customer and printer and as a color reference guide for adjusting the press before the final press run. Most contract proofs are a prepress proof.

<span class="mw-page-title-main">Outline of books</span> Overview of and topical guide to books

The following outline is provided as an overview of and topical guide to books:

<span class="mw-page-title-main">Flyer (pamphlet)</span> Form of paper advertisement intended for wide distribution

A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the internet.

The newspaper production process begins with gathering news stories, articles, opinions, advertorials and advertisements to printing and folding of the hard copy. Usually, the news items are printed onto newsprint. The whole production process can be divided into four parts: Content gathering, Pre-press, Press and Post-press. The term production process should not be confused with manufacture as Production process is the stage at which many taxes are levied and collected in almost all countries. Manufacture is the stage at which the product becomes marketable and therefore the term also includes the stages of packaging and packing.

References

  1. "Pamphlets vs. Brochures - Understand the Difference". Modern Litho. Retrieved 16 July 2021.
  2. Uysal, Muzaffer; Fesenmaier, Daniel (12 November 2012). Communication and Channel Systems in Tourism Marketing. Routledge. pp. 11 2. ISBN   978-1-136-58697-2.
  3. Morlok, Franziska; Waszelewski, Miriam (2018). Bookbinding: The Complete Guide to Folding, Sewing & Binding. Laurence King Publishing. ISBN   978-1-78627-168-6.
  4. "eBrochure benefits". ebrochuresforeveryone.co.uk. Archived from the original on 15 June 2019. Retrieved 16 January 2017.
  5. "Types of Brochures". brochuredesignservice.com. Archived from the original on 12 April 2019. Retrieved 13 November 2017.
  6. "Professional services marketing brochure (8 1/2 x 11) (standard size)". Microsoft. 2010.
  7. "Creating a marketing brochure with CorelDRAW® Graphics Suite (computer software system)". Corel.com. 2010.
  8. Makan, Meenu. "Designing a business brochure". Snap. Retrieved 21 February 2022.