Company type | Subsidiary |
---|---|
Founded | 1984Dover-Foxcroft, Maine, U.S. [1] | , in
Founders | |
Headquarters | , U.S. |
Area served |
|
Key people | Mariah Eckhardt (VP & General Manager) [4] |
Products | Natural personal care products |
Revenue | US$250 million (2006) [2] |
Number of employees | 420 (2005) [5] |
Parent | Clorox (2007–present) [2] |
Website | burtsbees |
Burt's Bees is an American multinational personal care product company. The company is a subsidiary of Clorox that describes itself as an "Earth-friendly, Natural Personal Care Company" [6] making products for personal care, health, beauty and personal hygiene. [2] Its products are distributed globally. [2] [7]
Originating in Maine in the 1980s, the business began when co-founder Roxanne Quimby started making candles from Burt Shavitz's leftover beeswax. [8] The first headquarters was an abandoned one-room schoolhouse rented from a friend for $150 a year. [9] This eventually led to the bottling and selling of honey by the two co-founders, and Quimby's focus on maintaining high quality helped to grow the business from an initial $200 at the Dover-Foxcroft Junior High School craft fair to $20,000 in sales by the end of its first year. The practice of bottling honey slowly diminished as the company evolved as a corporation. The company eventually began selling other products that used honey and beeswax, including furniture polish and edible spreads, before moving more fully into personal care products. [10]
Burt's Bees increased production in 1989, after a New York City boutique, Zona, ordered hundreds of their beeswax candles. Forty additional employees were hired and an abandoned bowling alley became their new manufacturing location. During this time, Quimby read one of Burt Shavitz's 19th-century books about bee-keeping, which included home-made personal care recipes, prompting Burt's Bees to enter into the personal care products industry. [9]
Burt's Bees became incorporated in 1991, and had a product line that included candles, natural soaps, perfumes, and, eventually, lip balm, which became their best-selling product. [8]
In 1993, Quimby threatened to sue Shavitz over personal issues, which, essentially, forced Shavitz out of the company's operations. [8] Burt's Bees changed its focus to exclusively personal care products. In 1995, the company moved its manufacturing operations into a 18,000-square-foot (1,700 m2) former garment factory in Creedmoor, North Carolina. Although Burt's Bees continued to focus on the "homemade" product theme, automated machines, such as a former cafeteria mixer from Duke University, were introduced to increase production. Chapel Hill was the site of the first Burt's Bees retail store, which offered 50 natural personal care products, and distribution had also reached the Japanese market. [2]
In 1998, Burt's Bees was offering over 100 natural personal care products in 4,000 locations with sales in excess of $8 million. Distribution had reached national retailers, such as Whole Foods Market, and restaurant chains, such as Cracker Barrel. New product offerings branched into travel-sized skin care and hair care products. [2] In 1999, with increasing demand and an increase in product offerings, including sugar and milk-based body lotions and bath products; Burt's Bees relocated to Durham among the many other enterprises located in the Research Triangle area of North Carolina. An eCommerce website was launched, increasing distribution to a much larger, nationwide scale. [2]
In 1999, Quimby bought out Shavitz's one-third stake in the company, in exchange for a house in Maine, valued at approximately $130,000. [11]
During 2002 and 2003, Burt's Bees launched its first toothpaste, first shampoo, and its successful Baby Bee product line of infant personal care products. Co-founder Quimby also used company-earned profits to preserve 185,000 acres (750 km2) of forest land in Maine, marking the beginning of a relationship with The Nature Conservancy, an international organization engaged in environmental protection and conservation. [2]
In 2004, private equity firm AEA Investors purchased 80% of Burt's Bees for US$173,000,000, with co-founder Quimby retaining a 20% share, and a seat on the company board. [12] Upon seeking compensation from Quimby, after the deal, Shavitz was paid $4 million. [11]
As of 2007, the company manufactured over 197 products, [2] which are distributed globally. [2] In late 2007, Clorox acquired Burt's Bees for a reported sum of $925 million USD. [13] The company subsequently released a statement to its customers. [14]
In February 2011, Burt's Bees CEO (2006–2011) John Replogle left to become CEO and president of Seventh Generation Inc. [15] In 2011, Nick Vlahos, a 15-year veteran of The Clorox Company, was named vice president and general manager of Burt's Bees, effective April 2011. [16] In 2017, Vlahos left Clorox and was named CEO of the Honest Company. By February 2014, the Clorox Company had increased "advertising and sales promotion spending for Burt's Bees, particularly for its lip care lines". At the time, "Burt's Bees sales [were] outpacing volume due to price increases". [17]
Co-founder Shavitz died in July 2015 at the age of 80 and was buried in Bangor, Maine. In his final years, he had lived on 37-acre (15 ha) plot of land in Parkman, Maine. [18]
In 2017, Burt's Bees introduced a full cosmetics line, including products such as foundation, mascara, eye shadow, and blush. [19]
As of March 2018, Burt's Bees lip balm had reached such a level of popularity that some reports claimed one tube of the lip balm was purchased every second. [20]
In 2022, Burt's Bees announced a multi-year partnership with rePurpose Global to finance a critical recycling infrastructure that prevents plastic waste from flowing into the ocean. [21]
In January 2024, the company announced a partnership with Hidden Valley Ranch to introduce limited-edition flavors including regular ranch, buffalo sauce, crunchy celery, and fresh carrot. The products came in response to an April Fool's social media post. [22]
In August 2014, a documentary film, Burt's Buzz, by Jody Shapiro, which details the history between the company co-founders, was released. [23] [24]
Beeswax is a natural wax produced by honey bees of the genus Apis. The wax is formed into scales by eight wax-producing glands in the abdominal segments of worker bees, which discard it in or at the hive. The hive workers collect and use it to form cells for honey storage and larval and pupal protection within the beehive. Chemically, beeswax consists mainly of esters of fatty acids and various long-chain alcohols.
Lip balm or lip salve is a wax-like substance applied typically to the lips to moisturize and relieve chapped or dry lips, angular cheilitis, stomatitis, or cold sores. Lip balm often contains beeswax or carnauba wax, camphor, cetyl alcohol, lanolin, paraffin, and petrolatum, among other ingredients. Some varieties contain dyes, flavor, fragrance, phenol, salicylic acid, and sunscreen.
ChapStick is a brand name of lip balm manufactured by Suave Brands Company, a subsidiary of private equity firm Yellow Wood Partners, and is used in many countries worldwide. It is intended to help treat and prevent chapped lips, hence the name. Many varieties also include sunscreen in order to prevent sunburn.
Carmex is a brand of lip balm produced by Carma Laboratories, Inc. It is sold in jars, sticks, and squeezable containers.
The Clorox Company is an American global manufacturer and marketer of consumer and professional products. As of 2020 the Oakland, California-based company had approximately 8,800 employees worldwide. Net sales for the 2020 fiscal year were US$6.7 billion. Ranked annually since 2000, Clorox was named number 474 on Fortune magazine's 2020 Fortune 500 list.
Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont–based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million.
Tom's of Maine is a brand name and manufacturing company of natural personal care products. Tom's of Maine has been a majority-owned subsidiary of Colgate-Palmolive since 2006. The company's products are sourced and derived from nature, with formulas that are free of artificial flavors, fragrances, colors, sweeteners, and preservatives. The products are not tested on animals, and the company claims that its ingredient processing is supportive of human and environmental health. While most of the company's products are vegan, some products contain propolis and/or beeswax sourced from bees. The company was founded in 1970 by Tom Chappell and Kate Chappell in Maine, United States.
Honey extraction is the central process in beekeeping of removing honey from honeycomb so that it is isolated in a pure liquid form.
Ingram Berg Shavitz professionally known as Burt Shavitz, was an American beekeeper and businessman notable for founding the Burt's Bees personal care products company with businesswoman Roxanne Quimby. Shavitz's likeness is featured on the Burt's Bees products.
Stonewall Kitchen is a specialty food producer based in York, Maine, United States. The company was founded as a homemade products stall at a local farmers market in 1991 and today sells in 42 countries. They make items such as jam, chutney, jellies, grill sauce, cooking oil and mustard.
John Replogle is a Founding Partner of One Better Ventures and the former CEO of Seventh Generation Inc., a U.S.-based, consumer product company.
Roxanne Quimby is an American businesswoman notable for founding the North Carolina-based Burt's Bees personal-care products company with the eponymous beekeeper Burt Shavitz.
Beezin' is the practice of applying Burt's Bees brand lip balm, often menthol or peppermint flavored, to one's eyelids. This practice, besides causing a stinging in the eyes, is purported to induce or heighten the sensation of being drunk or high, or create a state or perceived state of enhanced alertness. Some commentators have claimed that the practice is not widespread as claimed or is entirely made up, an example of a moral panic.
Donald R. Knauss is an American business executive. He is the former CEO of Clorox.
Benno O. Dorer is a German businessperson. With the entirety of his career in the consumer goods industry, he has been the CEO and Chair of Clorox since November 2014 and August 2016, respectively. He began his career with Procter & Gamble, in 1990, then held a series of senior positions at Clorox, starting in 2005, then becoming CEO in 2014. An original signatory to the CEO Action for Diversity and inclusion pledge; Dorer was the highest-rated CEO in the United States in the Glassdoor 2017 Employees' Choice Awards. He serves on the board of directors of the VF Corporation, and is vice-chair of the Grocery Manufacturers Association.
Katahdin Woods and Waters National Monument is a U.S. national monument spanning 87,563 acres (137 sq mi) of mountains and forestland in northern Penobscot County, Maine, including a section of the East Branch Penobscot River. The monument is located on the eastern border of Maine's Baxter State Park. Native animals include moose, bobcats, bald eagles, salmon, and Canada lynx.
Savannah Bee Company is an American company based in Savannah, Georgia and founded by Ted Dennard in 2002. The company sells honey-related products and books, beauty products, beverages, and candles. The Savannah Bee Company has 15 locations in the United States.
Mikaila Ulmer is an American entrepreneur who started a lemonade business in Austin, Texas. Her lemonade is sold in over 1500 stores.
Grove Collaborative is a benefit corporation headquartered in San Francisco. The company is an e-commerce retailer that sells natural household and personal care beauty products.
Nick Vlahos is an American businessman and the chief executive officer of The Honest Company. Vlahos formerly was the vice-president of Burt's Bees and chief operating officer of The Clorox Company.