Related Research Articles
Creative destruction is a concept in economics which since the 1950s is the most readily identified with the Austrian-born economist Joseph Schumpeter who derived it from the work of Karl Marx and popularized it as a theory of economic innovation and the business cycle. It is also sometimes known as Schumpeter's gale.
Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.
New media is described as communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for the influx of interactive CD-ROMs for entertainment and education. The new media technologies, sometimes known as Web 2.0, include a wide range of web-related communication tools such as blogs, wikis, online social networking, virtual worlds, and other social media platforms.
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information. They may variously also be referred to as the cultural industries or the creative economy, and most recently they have been denominated as the Orange Economy in Latin America and the Caribbean.
Marketing Communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion.
The creative class is the posit of American urban studies theorist Richard Florida for an ostensible socioeconomic class. Florida, a professor and head of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto, maintains that the creative class is a key driving force for economic development of post-industrial cities in the United States.
Social peer-to-peer processes are interactions with a peer-to-peer dynamic. These peers can be humans or computers. Peer-to-peer (P2P) is a term that originated from the popular concept of the P2P distributed computer application architecture which partitions tasks or workloads between peers. This application structure was popularized by file sharing systems like Napster, the first of its kind in the late 1990s.
Clay Shirky is an American writer, consultant and teacher on the social and economic effects of Internet technologies and journalism.
Mobile media has been defined as: "as a personal, interactive, internet-enabled and user-controlled portable platform that provides for the exchange of and sharing of personal and non-personal information among users who are inter-connected."The notion of making media mobile can be traced back to the “first time someone thought to write on a tablet that could be lifted and hauled – rather than on a cave wall, a cliff face, a monument that usually was stuck in place, more or less forever”. In his book Cellphone, Paul Levinson refers to mobile media as “the media-in-motion business.” Since their incarnation, mobile phones as a means of communication have been a focus of great fascination as well as debate. In the book, Studying Mobile Media: Cultural Technologies, Mobile Communication, and the iPhone, Gerard Goggin notes how the ability of portable voice communication to provide ceaseless contact complicates the relationship between the public and private spheres of society. Lee Humphreys' explains in her book that now, "more people in the world today have a mobile phone than have an Internet connection".
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals do not act as consumers only, but also as contributors or producers (prosumers). The term is most often applied to the production or creation of some type of published media.
Patricia Martin is an American author, speaker, and cultural analyst. She is president and CEO of the Chicago-based marketing firm, LitLamp Communications, which she founded in 1995. She has published several books: RenGen:Renaissance Generation - The Rise of the Cultural Consumer and What it Means to Your Business, Tipping the Culture: How Engaging Millennials Will Change Things, and Made Possible By: Succeeding with Sponsorship.
In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers who will buy their products and/or services. It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in the market. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.
A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.
Remix: Making Art and Commerce Thrive in the Hybrid Economy is Lawrence Lessig's fifth book. The book was made available for free download and remixing under the CC BY-NC Creative Commons license via Bloomsbury Academic. It is still available via the Internet Archive. It details a hypothesis about the societal effect of the Internet, and how this will affect production and consumption of popular culture to a "remix culture".
The Imagination Age is the period beyond the Information Age where creativity and imagination become the primary creators of economic value. This concept holds that technologies like virtual reality and user created content will change the way humans interact with each other and create economic and social structures. A key concept is that the rise of an immersive virtual reality—the metaverse or the cyberspace—will raise the value of "imagination work" done by designers, artists, etc. over rational thinking as a foundation of culture and economics.
Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Media management is a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.
Participants in an online music scene who rearrange spliced parts of musical pieces form mashup culture. The audio-files are normally in MP3 format and spliced with audio-editing software online. The new, edited song is called mashup. The expression mashup culture is also strongly connected to mashup in music. Even though it was not originally a political community, the production of mash-up music is related to the issue of copyright. Mashup Culture is even regarded as "a response to larger technological, institutional, and social contexts".
References
- ↑ Martin, P. (2007). RenGen (Renaissance Generation): The Rise of the Cultural Consumer and What it Means to Your Business. La Crosse, Wis.: Platinum Press ISBN 1-59869-134-1
- ↑ Archived February 17, 2010, at the Wayback Machine
- ↑ Patricia Martin: American Life & Culture Survey
- ↑ Article in AdAge magazine