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Ye Tan is a Chinese economist and a research professor at the Institute of Economics of the Chinese Academy of Social Sciences since 1988. In 2012, she was appointed as an adjunct professor at Peking University School of Economics. She is a member of the NSFC peer councillor, member of the 19th-century Japanese Society for Economic and Social Studies, and vice president of the Chinese Association of historic Economic Thought. She is the director of the Academy of History of Chinese Economic Thought.
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a common attitude towards signs. His model is based on three basic components: a source, a destination, and a message. The process starts with an idea in the mind of the source. This idea is then encoded into a message using signs and sent to the destination. The destination needs to decode and interpret the signs to reconstruct the original idea. In response, they formulate their own message, encode it, and send it back as a form of feedback. Feedback is a key part of many forms of communication. It can be used to mitigate processes that may undermine successful communication, such as external noise or errors in the phases of encoding and decoding.
References
- 1 2 3 Shah, Hemant (2011). The Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society. Philadelphia: Temple University Press. ISBN 978-1-4399-0626-2.
- 1 2 "Psychological Warfare Against Nazi Germany". The MIT Press. Retrieved 2019-09-23.
- ↑ Lerner, Daniel (1964). The Passing of Traditional Society: Modernizing the Middle East. Free Press of Glencoe.
- 1 2 Samarajiwa, R. (1987). The murky beginnings of the communication and development field: Voice of America and the passing of traditional society. Rethinking Development Communication, 3–19.
- Henry Bernstein. (1971) "Modernization Theory and the Sociological Study of Development∗." Journal of Development Studies 7, no. 2: 141–160. .
- John Durham Peters and Peter Simonson. (2004) Mass Communication and American Social Thought: Key Texts, 1919-1968. Rowman & Littlefield.
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