Diet Rite

Last updated
Diet Rite
Type Diet cola
Manufacturer Keurig Dr Pepper
Country of origin  United States
Introduced1958;65 years ago (1958)
Related products Diet Coke, Diet Pepsi, and Tab
Website dietrite.com (Since defunct)

Diet Rite is an American brand of no-calorie soft drinks that was originally distributed by the RC Cola company.

Contents

History

Diet Rite was introduced in 1955 [1] and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin. [1] After cyclamate was banned in 1969, it was removed from the product. NutraSweet brand aspartame was added upon its introduction to the market, and in 1987 the saccharin was replaced entirely with the complete elimination of caffeine. In the 1990s, several fruit-flavored varieties of Diet Rite were introduced.

In 2000, the line was reformulated yet again, this time to replace aspartame with Splenda brand sucralose and Sunnet brand acesulfame potassium. It became the first major diet soda in the United States to use neither aspartame nor saccharin as a sweetener. In 2005, "Pure Zero" was added to the name, and a cherry cola flavor was introduced in 2006.

Today it is owned by and distributed by Keurig Dr Pepper. [2]

Advertising

In the early 1960s The Paris Sisters sang a jingle for a Diet Rite television commercial, with the line "Stay thin with the best-tasting cola of all!". [3]

Related Research Articles

<span class="mw-page-title-main">RC Cola</span> Cola-flavored soft drink

RC Cola is a cola-flavored carbonated beverage owned in the U.S. by U.S. coffee and beverage company, Keurig Dr Pepper, and owned outside the U.S. by RC Global Beverages, Inc.

<span class="mw-page-title-main">Sugar substitute</span> Sugarless food additive intended to provide a sweet taste

A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie or low-calorie sweetener. Artificial sweeteners may be derived through manufacturing of plant extracts or processed by chemical synthesis. Sugar substitute products are commercially available in various forms, such as small pills, powders, and packets.

<span class="mw-page-title-main">Diet Coke</span> Diet cola brand

Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.

<span class="mw-page-title-main">Diet drink</span> Type of sugar-free or artificially sweetened soda

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<span class="mw-page-title-main">Tab (drink)</span> Diet cola brand

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<span class="mw-page-title-main">Coca-Cola C2</span> Cola-flavored beverage

Coca-Cola C2 was a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States, in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America.

<span class="mw-page-title-main">Pepsi Twist</span> Lemon flavored cola

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<span class="mw-page-title-main">Fresca</span> Branded diet citrus soft drink

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<span class="mw-page-title-main">Diet Pepsi</span> Sugar-free soda

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<span class="mw-page-title-main">Assugrin</span>

Assugrin is a brand name for a sugar substitute that is a blend of cyclamate and saccharin. Produced in Switzerland by MCM Klosterfrau Vertriebsgesellschaft, Assugrin was the main table sweetener in West Germany.

A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling juice, soda, or other sweet products in flavor. Another type of drink mix is represented by products that are mixed into milk. It is traditionally made in powdered form, but liquid forms are also seen now.

<span class="mw-page-title-main">Funny Face (drink mix)</span>

Funny Face was a brand of powdered drink mix originally made and publicly sold by the Pillsbury Company from 1964 to 1994, and in limited productions from 1994 to 2001. The brand was introduced as competition to the similar Kool-Aid made by Kraft Foods. The product came in assorted flavors sweetened with artificial sweetener, and was mixed with water to make a beverage.

References

  1. DietRite Ad - Charleston Gazette October 28, 1955 Page 33
  2. Dr Pepper/Snapple Group - Diet Rite Retrieved September 15, 2012.
  3. Marchese, Joe. "See Those Girls: Ace Celebrates the Paris Sisters on New Anthology". The Second Disc. Retrieved June 22, 2022.