Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.
A sophist was a teacher in ancient Greece in the fifth and fourth centuries BCE. Sophists specialized in one or more subject areas, such as philosophy, rhetoric, music, athletics and mathematics. They taught arete, "virtue" or "excellence", predominantly to young statesmen and nobility.
Gorgias was an ancient Greek sophist, pre-Socratic philosopher, and rhetorician who was a native of Leontinoi in Sicily. Along with Protagoras, he forms the first generation of Sophists. Several doxographers report that he was a pupil of Empedocles, although he would only have been a few years younger. W. K. C. Guthrie writes that "Like other Sophists, he was an itinerant that practiced in various cities and giving public exhibitions of his skill at the great pan-Hellenic centers of Olympia and Delphi, and charged fees for his instruction and performances. A special feature of his displays was to ask miscellaneous questions from the audience and give impromptu replies." He has been called "Gorgias the Nihilist" although the degree to which this epithet adequately describes his philosophy is controversial.
Kairos is an ancient Greek word meaning 'the right or critical moment'. In modern Greek, kairos also means 'weather' or 'time'.
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience.
Kenneth Duva Burke was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. As a literary theorist, Burke was best known for his analyses based on the nature of knowledge. Further, he was one of the first individuals to stray from more traditional rhetoric and view literature as "symbolic action."
Ethos is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion alongside pathos and logos. It gives credit to the speaker, or the speaker is taking credit.
Inventio, one of the five canons of rhetoric, is the method used for the discovery of arguments in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery". Inventio is the central, indispensable canon of rhetoric, and traditionally means a systematic search for arguments.
Aristotle's Rhetoric is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric.
Edward P.J. Corbett was an American rhetorician, educator, and scholarly author. Corbett chaired the 1970 Conference on College Composition and Communication, and was chair of the organization and a member of the National Council of Teachers of English Executive Committee in 1971. He was also chair of the Rhetoric Society of America from 1973 to 1977. From 1974 to 1979, he was editor of the journal College Composition and Communication. He is known for promoting classical rhetoric among composition scholars and teachers.
Karlyn Kohrs Campbell is an American academic specializing in rhetorical criticism at the University of Minnesota.
Rhetoric of science is a body of scholarly literature exploring the notion that the practice of science is a rhetorical activity. It emerged after a number of similarly oriented topics of research and discussion during the late 20th century, including the sociology of scientific knowledge, history of science, and philosophy of science, but it is practiced most typically by rhetoricians in academic departments of English, speech, and communication.
Robert Lee Scott was an American scholar influential in the study of rhetorical theory, criticism of public address, debate, and communication research and practice. He was professor emeritus in the Communication Studies Department at the University of Minnesota. He is the author of five books, numerous articles in speech, communications, philosophy, and rhetoric journals, and contributed many book chapters. His article "On Viewing Rhetoric As Epistemic", is considered one of the most important academic articles written in rhetorical studies in the past century.
Charles Arthur Willard is an American argumentation and rhetorical theorist. He is a retired Professor and University Scholar at the University of Louisville in Louisville, Kentucky, USA.
Daniel J. O'Keefe is an American communication and argumentation theory scholar. He is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. His research concerns persuasion and argumentation, with a focus on meta-analytic synthesis of research concerning persuasive message effects. This program of work often addresses the question of whether normatively good argumentation contributes to persuasive success.
James A. Herrick is an American academic. He is the Guy Vanderjagt Professor of Communication and former communication chair at Hope College.
Modern rhetoric has gone through many changes since the age of ancient Rome and Greece to fit the societal demands of the time. Kenneth Burke, who is largely credited for defining the notion of modern rhetoric, described modern rhetoric as
"rooted in an essential function of language itself, a function that is wholly realistic, and is continually born anew; the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols."
Michael Leff (1941–2010) was an internationally known U.S. scholar of rhetoric. He was a Professor and served as Chair of the Department of Communications Studies at the University of Memphis.
The rhetoric of technology is both an object and field of study. It refers to the ways in which makers and consumers of technology talk about and make decisions regarding technology and also the influence that technology has on discourse. Studies of the rhetoric of technology are interdisciplinary. Scholars in communication, media ecology, and science studies research the rhetoric of technology. Technical communication scholars are also concerned with the rhetoric of technology.
Feminist rhetoric emphasizes the narratives of all demographics, including women and other marginalized groups, into the consideration or practice of rhetoric. Feminist rhetoric does not focus exclusively on the rhetoric of women or feminists, but instead prioritizes the feminist principles of inclusivity, community, and equality over the classic, patriarchal model of persuasion that ultimately separates people from their own experience. Seen as the act of producing or the study of feminist discourses, feminist rhetoric emphasizes and supports the lived experiences and histories of all human beings in all manner of experiences. It also redefines traditional delivery sites to include non-traditional locations such as demonstrations, letter writing, and digital processes, and alternative practices such as rhetorical listening and productive silence. According to author and rhetorical feminist Cheryl Glenn in her book Rhetorical Feminism and This Thing Called Hope (2018), "rhetorical feminism is a set of tactics that multiplies rhetorical opportunities in terms of who counts as a rhetor, who can inhabit an audience, and what those audiences can do." Rhetorical feminism is a strategy that counters traditional forms of rhetoric, favoring dialogue over monologue and seeking to redefine the way audiences view rhetorical appeals.
