Effort justification

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Effort justification is an idea and paradigm in social psychology stemming from Leon Festinger's theory of cognitive dissonance. [1] Effort justification is a person's tendency to attribute the value of an outcome they put effort into achieving as greater than the objective value of the outcome.

Contents

Theory and research

Cognitive dissonance theory explains changes in people's attitudes or beliefs as the result of an attempt to reduce a dissonance (discrepancy) between contradicting ideas or cognitions. In the case of effort justification, there is a dissonance between the amount of effort exerted into achieving a goal or completing a task (high effort equalling high "cost") and the subjective reward for that effort (lower than was expected for such an effort). By adjusting and increasing one's attitude or subjective value of the goal, this dissonance is resolved.

One of the first and most classic examples of effort justification is Aronson and Mills's study. [2] A group of young women who volunteered to join a discussion group on the topic of the psychology of sex were asked to do a small reading test to make sure they were not too embarrassed to talk about sexual-related topics with others. The mild-embarrassment condition subjects were asked to read aloud a list of sex-related words such as prostitute or virgin . The severe-embarrassment condition subjects were asked to read aloud a list of highly sexual words (e.g. fuck , cock ) and to read two vivid descriptions of sexual activity taken from contemporary novels. All subjects then listened to a recording of a discussion about sexual behavior in animals which was dull and unappealing. When asked to rate the group and its members, control and mild-embarrassment groups did not differ, but the severe-embarrassment group's ratings were significantly higher. This group, whose initiation process was more difficult (embarrassment equalling effort), had to increase their subjective value of the discussion group to resolve the dissonance.

Competing views

Critics of this theory [3] claim it is dependent on complex social context (which is responsible for the creation of dissonance), but research has shown the same effects in children (who understand less about social context and therefore are less likely to be influenced by it) and even in pigeons. [4] Alessandri, Darcheville & Zentall (2008) argue that the cause for these findings, both in humans and animals, is the contrast effect. According to this theory, the preference is a result of the difference between the reward and the situation that leads to it. When the preliminary situation is unpleasant or strenuous, the difference between it and the reward that follows is great. When the preliminary situation is not especially unpleasant or strenuous, the difference between it and the reward is smaller. The reward that has the larger difference from its preliminary situation will be preferred since it is experienced as more positive.

In the context of hazing and group initiation rituals, there is support for the reward explanation since group identity among initiates increases as feelings of being rewarded increase. [5] Another alternative explanation is that hazing or initiation rituals increase physiological responses, which then cause an increase in affiliation among initiates. [6] Alternatively, hazing and initiation effects have been associated with Bowlby's attachment theory. [7]

See also

Related Research Articles

Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions.

<span class="mw-page-title-main">Leon Festinger</span> American social psychologist

Leon Festinger was an American social psychologist who originated the theory of cognitive dissonance and social comparison theory. The rejection of the previously dominant behaviorist view of social psychology by demonstrating the inadequacy of stimulus-response conditioning accounts of human behavior is largely attributed to his theories and research. Festinger is also credited with advancing the use of laboratory experimentation in social psychology, although he simultaneously stressed the importance of studying real-life situations, a principle he practiced when personally infiltrating a doomsday cult. He is also known in social network theory for the proximity effect.

In the field of psychology, cognitive dissonance is the perception of contradictory information and its mental toll. Relevant items of information include a person's actions, feelings, ideas, beliefs, and values in the environment. Cognitive dissonance is typically experienced as psychological stress when persons participate in an action that contradicts one or more of those factors. According to this theory, when an action or idea is psychologically inconsistent with the other, people do all in their power to change either so that they become consistent. The discomfort is triggered by the person's belief clashing with new information perceived, wherein the individual tries to find a way to resolve the contradiction to reduce their discomfort.

<span class="mw-page-title-main">Initiation</span> Rite-of-passage ceremony

Initiation is a rite of passage marking entrance or acceptance into a group or society. It could also be a formal admission to adulthood in a community or one of its formal components. In an extended sense, it can also signify a transformation in which the initiate is 'reborn' into a new role. Examples of initiation ceremonies might include Christian baptism or confirmation, Jewish bar or bat mitzvah, acceptance into a fraternal organization, secret society or religious order, or graduation from school or recruit training. A person taking the initiation ceremony in traditional rites, such as those depicted in these pictures, is called an initiate.

<span class="mw-page-title-main">Rite of passage</span> Ritual reflecting change of social status

A rite of passage is a ceremony or ritual of the passage which occurs when an individual leaves one group to enter another. It involves a significant change of status in society. In cultural anthropology the term is the Anglicisation of rite de passage, a French term innovated by the ethnographer Arnold van Gennep in his work Les rites de passage, The Rites of Passage. The term is now fully adopted into anthropology as well as into the literature and popular cultures of many modern languages.

<span class="mw-page-title-main">Elliot Aronson</span> American psychologist (born 1932)

Elliot Aronson is an American psychologist who has carried out experiments on the theory of cognitive dissonance and invented the Jigsaw Classroom, a cooperative teaching technique that facilitates learning while reducing interethnic hostility and prejudice. In his 1972 social psychology textbook, The Social Animal, he stated Aronson's First Law: "People who do crazy things are not necessarily crazy", thus asserting the importance of situational factors in bizarre behavior. He is the only person in the 120-year history of the American Psychological Association to have won all three of its major awards: for writing, for teaching, and for research. In 2007, he received the William James Award for Lifetime Achievement from the Association for Psychological Science, in which he was cited as the scientist who "fundamentally changed the way we look at everyday life". A Review of General Psychology survey, published in 2002, ranked Aronson as the 78th most cited psychologist of the 20th century. He officially retired in 1994 but continues to teach and write.

James Merrill Carlsmith was an American social psychologist perhaps best known for his collaboration with Leon Festinger and Elliot Aronson in the creation and development of cognitive dissonance theory. He also worked extensively with Mark Lepper on the subject of attribution theory. With Jonathan L. Freedman and David O. Sears he wrote the textbook, Social Psychology.

Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.

Ambivalence is a state of having simultaneous conflicting reactions, beliefs, or feelings towards some object. Stated another way, ambivalence is the experience of having an attitude towards someone or something that contains both positively and negatively valenced components. The term also refers to situations where "mixed feelings" of a more general sort are experienced, or where a person experiences uncertainty or indecisiveness.

Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that individuals drive to gain accurate self-evaluations. The theory explains how individuals evaluate their opinions and abilities by comparing themselves to others to reduce uncertainty in these domains and learn how to define the self. Comparing oneself to others socially is a form of measurement and self-assessment to identify where an individual stands according to their own set of standards and emotions about themselves.

System justification theory is a theory within social psychology that system-justifying beliefs serve a psychologically palliative function. It proposes that people have several underlying needs, which vary from individual to individual, that can be satisfied by the defense and justification of the status quo, even when the system may be disadvantageous to certain people. People have epistemic, existential, and relational needs that are met by and manifest as ideological support for the prevailing structure of social, economic, and political norms. Need for order and stability, and thus resistance to change or alternatives, for example, can be a motivator for individuals to see the status quo as good, legitimate, and even desirable.

Attribution is a term used in psychology which deals with how individuals perceive the causes of everyday experience, as being either external or internal. Models to explain this process are called Attribution theory. Psychological research into attribution began with the work of Fritz Heider in the early 20th century, and the theory was further advanced by Harold Kelley and Bernard Weiner. Heider first introduced the concept of perceived 'locus of causality' to define the perception of one's environment. For instance, an experience may be perceived as being caused by factors outside the person's control (external) or it may be perceived as the person's own doing (internal). These initial perceptions are called attributions. Psychologists use these attributions to better understand an individual's motivation and competence. The theory is of particular interest to employers who use it to increase worker motivation, goal orientation, and productivity.

Disconfirmed expectancy is a psychological term for what is commonly known as a failed prophecy. According to the American social psychologist Leon Festinger's theory of cognitive dissonance, disconfirmed expectancies create a state of psychological discomfort because the outcome contradicts expectancy. Upon recognizing the falsification of an expected event an individual will experience the competing cognitions, "I believe [X]," and, "I observed [Y]." The individual must either discard the now disconfirmed belief or justify why it has not actually been disconfirmed. As such, disconfirmed expectancy and the factors surrounding the individual's consequent actions have been studied in various settings.

Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favorite information which reinforces their pre-existing views while avoiding contradictory information. Selective exposure has also been known and defined as "congeniality bias" or "confirmation bias" in various texts throughout the years.

The effort heuristic is a mental rule of thumb in which the quality or worth of an object is determined from the perceived amount of effort that went into producing that object. In brief, the effort heuristic follows a tendency to judge objects that took a longer time to produce to be of higher value. The more effort invested in an object, the better it is deemed to be. This is especially true in situations where value is difficult to assess or the evaluator lacks expertise in the appraisement of an item. People use whatever information is available to them and effort is thought to generally be a reliable indicator of quality.

Moral disengagement is a meaning from Developmental psychology, educational psychology and social psychology for the process of convincing the self that ethical standards do not apply to oneself in a particular context. This is done by separating moral reactions from inhumane conduct and disabling the mechanism of self-condemnation. Thus, moral disengagement involves a process of cognitive re-construing or re-framing of destructive behavior as being morally acceptable without changing the behavior or the moral standards.

Self-justification describes how, when a person encounters cognitive dissonance, or a situation in which a person's behavior is inconsistent with their beliefs (hypocrisy), that person tends to justify the behavior and deny any negative feedback associated with the behavior.

Insufficient justification is an effect studied in the discipline of social psychology. It states that people are more likely to engage in a behavior that contradicts the beliefs they hold personally when offered a smaller reward compared to a larger reward. The larger reward minimizes the cognitive dissonance generated by acting in contradiction to one's beliefs because it feels easier to justify. The theory of insufficient justification formally states that when extrinsic motivation is low, people are motivated to reduce cognitive dissonance by generating an intrinsic motivation to explain their behavior, and similarly more likely to decline a desired activity when presented with a mild threat versus a more serious threat. Insufficient justification occurs when the threat or reward is actually sufficient to get the person to engage in or to avoid a behavior, but the threat or reward is insufficient to allow the person to conclude that the situation caused the behavior.

Self-persuasion is used to explain one aspect of social influence. This theory postulates that the receiver takes an active role in persuading himself or herself to change his or her attitude. Unlike the direct technique of Persuasion, Self-persuasion is indirect and entails placing people in situations where they are motivated to persuade themselves to change. More specifically what characterizes a self-persuasion situation is that no direct attempt is made to convince anyone of anything. Thus, with self-persuasion, people are convinced that the motivation for change has come from within, so the persuasion factors of another person's influence is irrelevant. Therefore, Self-persuasion is almost always a more powerful form of persuasion than the more traditional persuasion techniques. Self-Persuasion, also has an important influence in Social judgment theory, Elaboration Likelihood Model, Cognitive Dissonance and Narrative paradigm.

Vicarious cognitive dissonance is the state of negative arousal in an individual from observing a member of their in-group behave in counterattitudinal ways. The phenomenon is distinguished from the type of cognitive dissonance proposed by Leon Festinger, which can be referred to as personal cognitive dissonance, because the discomfort is experienced vicariously by an observer rather than the actor engaging in inconsistent behavior. Like personal cognitive dissonance, vicarious cognitive dissonance can lead to changes in the observer’s attitudes and behavior to reduce psychological stress.

References

  1. Festinger, L. (1957) Cognitive dissonance. Stanford, Calif.: Stanford University Press.
  2. Aronson, E.; Mills, J. (1959). "The effect of severity of initiation on liking for a group". Journal of Abnormal and Social Psychology. 59 (2): 177–181. CiteSeerX   10.1.1.368.1481 . doi:10.1037/h0047195.
  3. Alessandri, J.; Darcheville, J.C.; Zentall, T.R. (2008). "Cognitive dissonance in children: Justification of effort or contrast?". Psychonomic Bulletin & Review. 15 (3): 673–677. doi: 10.3758/pbr.15.3.673 .
  4. Singer, R.A.; Zentall, T.R. (2011). "Preference for the outcome that follows a relatively aversive event: Contrast or delay reduction?". Learning and Motivation. 42 (3): 255–271. doi:10.1016/j.lmot.2011.06.001. PMC   3444245 . PMID   22993453.
  5. Kamau, C (2012). "What does being initiated severely into a group do? The role of rewards". International Journal of Psychology . 48 (3): 399–406. doi:10.1080/00207594.2012.663957. PMID   22512542.
  6. Lodewijkx, H. F. M.; Syroit, J. E. M. M. (2001). "Affiliation during naturalistic severe and mild initiations: Some further evidence against the severity–attraction hypothesis". Current Research in Social Psychology. 6 (7): 90–107.
  7. Keating, C. F.; Pomerantz, J.; Pommer, S. D.; Ritt, S. J. H.; Miller, L. M.; McCormick, J. (2005). "Going to college and unpacking hazing: A functional approach to decrypting initiation practices among undergraduates". Group Dynamics: Theory, Research, and Practice. 9 (2): 104–126. CiteSeerX   10.1.1.611.2494 . doi:10.1037/1089-2699.9.2.104.