Ekos Research Associates

Last updated

EKOS Research Associates
TypePrivate
Industry
  • Public opinion research
  • Market research
  • Economic research [1]
FoundedMay 1980 [2]
Founder Frank Graves
Headquarters359 Kent Street, ,
Canada [3]
Key people
Frank Graves (President)
Website www.ekos.com

EKOS Research Associates Inc. is a Canadian polling firm that specializes in public opinion, market and economic research. [1] It was founded in 1980 by Frank Graves, with $5,000 he borrowed from his father. [2] The firm uses interactive voice response for its political polls. [4]

A Maclean's analysis found EKOS' polling for the 2019 Canadian federal election did not meet the accuracy standard of the top 5 Canadian polling firms (Forum Research, Mainstreet Research, Nanos Research, Ipsos-Reid, and Léger/Innovative). [5]

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References

  1. 1 2 "Ekos Research Associates Inc". Bloomberg.
  2. 1 2 Valpy, Michael (17 June 2011). "A pollster's painful reckoning: 'How could I have screwed up so badly?'". The Globe and Mail .
  3. "Survey of Canadians' Views on Statistics Canada" (PDF). Canada.gov. Communications and Dissemination Branch, Statistics Canada. July 2018. ISBN   978-0-660-27242-9.
  4. Maher, Stephen; McGregor, Glen (24 April 2012). "Misleading calls aimed at Liberal, NDP, poll shows". Montreal Gazette . p. A11.
  5. Fournier, Philippe (20 May 2019). "How accurate are Canadian polls?". Maclean's . Retrieved 12 November 2023. The best final polls were conducted by Forum, Mainstreet, Nanos and Ipsos, all within a two-point radius (Liberal and Conservative numbers only). Both Léger and Innovative also did very well with similar numbers just outside of the two-point radius. Once again, if we zoom out from the centre, we notice EKOS and Angus Reid, which both had the Conservative score within less than a point, but underestimated the Liberals significantly (by four and four and a half points, respectively).